Your Mission:You'll own and scale paid media at AfterShip, serving as the technical expert behind the engine that drives top-of-funnel pipeline growth across our ICP accounts. From bidding strategy and audience targeting to creative testing and conversion analysis, you'll lead performance across channels including Google Search, LinkedIn, paid social, retargeting, and emerging acquisition channels. You'll inherit an existing paid media foundation with the opportunity to take it to the next level, improving unit economics, expanding the channel mix through thoughtful experimentation, and building a consistent pipeline engine for sales to convert. This role comes with significant autonomy, growing budgets, and direct support from the VP of Marketing, giving you the opportunity to shape the future of paid acquisition at AfterShip.
You'll report directly to the VP of Marketing and work closely with Marketing Ops, Vertical Marketing, Content, and Brand to execute high-performing, integrated demand generation campaigns.
What You'll Do:- Own always-on ICP campaigns across Google Search, LinkedIn, paid social, and retargeting, including audience targeting, creative testing, bidding strategy, and budget pacing.
- Drive paid amplification for product launches, events, content releases, and brand campaigns, ensuring campaigns reach the right audiences at the right time.
- Continuously optimize performance through hypothesis-driven A/B testing across creative, audiences, landing pages, and bidding strategies, while documenting insights and learnings that help improve overall marketing effectiveness.
- Take ownership of paid media pipeline performance, ensuring media spend translates into demos booked and pipeline generated. Partner closely with Marketing Ops to maintain accurate attribution, reporting, and UTM hygiene.
- Recommend and manage monthly budget allocation across channels based on performance data, pipeline impact, and growth opportunities.
Who We're Looking For: - Deep expertise in B2B paid media, ideally in SaaS, with 5+ years of experience owning paid channel performance end-to-end.
- Strong hands-on experience with Google and LinkedIn Ads. Experience with paid social, retargeting, and app store advertising is a plus.
- Comfortable operating campaigns directly within ad platforms, not just managing external agencies.
- A pipeline-first marketer who measures success through MQLs, demos held, pipeline generated, and revenue impact.
- A disciplined experimenter who can develop hypotheses, run structured tests, interpret results confidently, and scale what works.
- Strong understanding of marketing attribution, conversion tracking, UTMs, and campaign measurement fundamentals.
- Direct, thoughtful, and intellectually rigorous. You welcome feedback, communicate clearly, and challenge assumptions constructively when needed.
- A strong collaborator who builds trust across functions and time zones, communicates proactively in async environments, and works effectively in distributed teams.
At AfterShip, we know great talent doesn't always fit every requirement. If you're passionate about our mission and believe you can make an impact, we encourage you to apply.
Perks:- Competitive compensation
- Remote-first work setup
- Healthcare coverage offered from day 1
- Retirement plans including company match
- Unlimited PTO
- Annual learning & wellness benefit
- Monthly book perk
- Career progression & professional development
Salary range for this role: USD$102,000 - USD$162,500
