Bachelor's degree in business, marketing, finance, or related field or equivalent work experience
5+ years in growth or performance marketing with a focus on paid media management
Proven success in scaling paid campaigns with measurable ROI
Strong expertise in Google Ads, Meta Ads, and additional paid media channels
Experience managing significant paid media budgets
Strong analytical skills, especially with GA4 and reporting tools
Familiarity with conversion rate optimization and funnel optimization
Responsibilities
Own and execute strategy for all paid media channels
Plan, launch, and optimize campaigns driving customer acquisition
Manage budgets, bids, targeting, and funnel optimization actively
Develop structured testing roadmaps for creatives and offers
Analyze performance data to discover insights and opportunities
Own reports and dashboards, communicating results to leadership
Ensure campaigns align with compliance and brand guidelines
Identify and test new growth channels and acquisition strategies
Benefits
Health, Dental, Vision Insurance
401(k) Employer Contribution of 4%
Health Savings Account (H.S.A.) Employer Contribution
Paid Time Off and Volunteer Time Off
Parental Leave
Catered lunch every Monday
Monthly 15-minute massage
Full Job Description
Job Overview
Performance Marketing Lead to own and manage all paid digital acquisition efforts. This role is responsible for planning, executing, optimizing, and scaling paid media campaigns across paid search, paid social, affiliate, and other digital advertising channels to drive qualified customer acquisition and revenue growth. This is a highly execution-oriented position for a data-driven marketer who thrives in the details, tests aggressively, and understands how to scale performance within regulated financial services environments.
Job Structure Details
Remote Option Available
Full Time, Monday-Friday
Exempt/Salary
Benefits
Health, Dental, Vision Insurance
401(k) Employer Contribution of 4%
Health Savings Account (H.S.A.) Employer Contribution
Paid Time Off and Volunteer Time Off
Parental Leave
Catered lunch every Monday
Monthly 15-minute massage
Responsibilities & Duties • Own end-to-end strategy and execution of all paid media channels including Paid Search (Google Ads, Bing), Paid Social (Meta, LinkedIn, YouTube, Reddit, etc.), Affiliate and other digital advertising and growth channels • Plan, launch, and optimize campaigns to drive customer acquisition, leads, and conversions at target CAC and ROI • Actively manage budgets, bids, targeting, testing, and funnel optimization daily • Develop and execute structured testing roadmaps across creatives, messaging, audiences, landing pages, and offers • Analyze performance data to identify insights, trends, and opportunities for scale • Own attribution, reporting, and performance dashboards; clearly communicate results to leadership • Ensure campaigns align with compliance, disclosures, and brand guidelines • Identify and test new growth channels, platforms, and acquisition opportunities • Continuously improve acquisition efficiency, lead quality, and downstream conversion performance
Qualifications & Requirements
Bachelor's degree in business, marketing, finance, or a related field (or equivalent work experience)
5+ years' experience in growth marketing or performance marketing, with deep hands-on paid media management experience
Proven track record of scaling paid acquisition campaigns with measurable ROI
Strong expertise in Google Ads, Meta Ads, and other paid media channels
Experience managing meaningful paid media budgets with accountability for performance
Strong analytical skills with comfort working in GA4, ad platform dashboards, and reporting tools
Experience with conversion rate optimization (CRO) and funnel optimization
Ability to balance strategy with execution - you're comfortable being both the owner and operator
Strong communication skills and the ability to collaborate cross-functionally
Familiarity with marketing automation and CRM platforms (Salesforce preferred)
