Role RoadmapUser acquisition is one of the most important growth levers at Kalshi. As we continue to expand our customer base, Google has become a critical channel for reaching high-intent users and driving efficient growth. We believe that winning on paid acquisition requires relentless optimization, deep platform expertise, and a constant focus on improving performance.
You'll own the day-to-day management of Google campaigns, including budget allocation, bidding strategy, audience targeting, creative testing, and performance optimization. This role will be responsible for maximizing efficiency, identifying growth opportunities, and helping Kalshi scale one of its most important acquisition channels.
What You'll Do- Own the day-to-day management of Google acquisition campaigns
- Manage campaign budgets, bidding strategies, audience targeting, and optimization workflows
- Continuously monitor and improve campaign performance to maximize efficiency and scale
- Analyze performance data and identify opportunities to improve conversion rates, customer acquisition costs, and return on ad spend
- Launch and manage testing initiatives across targeting, creative, bidding, and campaign structures
- Partner closely with Growth, Creative, Analytics, and Product teams to improve acquisition performance
- Develop reporting frameworks and performance insights that inform growth strategy
- Identify new opportunities within Google's advertising ecosystem to drive incremental growth
- Build scalable processes for campaign management, optimization, and performance tracking
- Own channel-level performance and accountability for acquisition outcomes
What You Bring- 3-5 years of experience managing Google acquisition campaigns, with significant experience running Google UAC campaigns
- Strong understanding of mobile app acquisition and performance marketing
- Deep familiarity with campaign optimization, bidding strategies, audience targeting, attribution, and measurement
- Strong analytical skills and ability to make data-driven decisions
- Experience managing meaningful advertising budgets and scaling acquisition programs
- Strong ownership mentality and bias toward execution
- Comfortable operating independently and making optimization decisions quickly
- Excellent organizational skills and attention to detail
- Ability to identify growth opportunities and execute against them
Bonus- Experience managing large-scale consumer acquisition campaigns
- Experience in fintech, consumer technology, gaming, trading, or mobile app businesses
- Familiarity with broader paid acquisition channels beyond Google
- Experience working in a high-growth startup environment
- Strong understanding of experimentation frameworks and incrementality testing
- SQL, analytics, or data visualization experience
- Experience collaborating closely with creative and product teams
NYC Pay Transparency DisclosureSalary Range: $150,000 to $215,000 annually plus equity and benefits. This salary range is based on the current available market data, and represents the expected salary range for this role. Kalshi has minimal hierarchy and few titles, but has broad ranges of experience represented within roles. Should you have compensation expectations that exceed these bands, we'd love to hear from you and would welcome you to reach out to further discuss.
