Leads: Paid Media (Google Ads, Meta, Microsoft Ads, LinkedIn) and SEO (Organic search, AI visibility).

About the Role

We're hiring a sharp, strategic, and dependable Performance Marketing Director to lead our Paid Media and SEO departments - owning results across Google Ads, Meta, Microsoft Ads, LinkedIn, all organic search, AI visibility. You'll lead a blended team of paid media managers, SEO managers, and freelancers, and work cross-functionally with project managers, designers, and copywriters.

This role blends leadership, strategy, performance accountability, and hands-on support across paid and organic. You'll shape high-impact strategies, mentor and hold a team accountable, and continuously improve systems, reporting, and campaign performance - measured in leads, rankings, ROI, and margin, not vanity metrics.

You'll be the internal performance voice for Halstead's clients: making sure every channel works together to generate results that support long-term growth. Most importantly, you own outcomes - from the first signal that something's off through to a confirmed, verified fix.

What You'll Do

Leadership & Strategy

• Own and execute integrated performance strategy across Paid Media and SEO.
• Set goals, KPIs, and campaign strategy across platforms and search environments, tailored to each client's growth stage and service focus.
• Lead and mentor a team of paid media managers and SEO managers (plus freelancers) - building accountability, communication, and real ownership, not just task completion.
• Partner with project managers and leadership to forecast capacity, set priorities, and resolve bottlenecks before they become client problems.
• Maintain strong QA and reporting processes for both paid and organic - where "reported" and "actually true" are the same thing.
• Identify and prioritize cross-channel growth opportunities - campaigns, content strategy, local SEO, landing pages, and testing.
• Ensure paid and SEO strategies reinforce each other and align with client goals, seasonal cycles, and budgets.
• Act as the internal escalation point for performance issues and strategic pivots - present and accountable, not reachable only after the fact.

Paid Media Oversight

• Direct strategy, execution, and optimization across Google, Meta, LinkedIn, and Microsoft Ads.
• Review and support ad copy, campaign structure, pacing, targeting, and platform fit.
• Set testing agendas and creative frameworks for performance lift.
• Step in to troubleshoot campaign issues and guide budget-allocation decisions.
• Lead performance reporting, client insights, and recommendations.

SEO Oversight

• Own the SEO roadmap across all clients - keyword strategy, on-page optimization, link-building, content direction, and AI visibility / GEO (how clients surface in AI search and answer engines).
• Review and guide SEO work done by team members, and confirm it actually ships - live, across every client site it should touch, including legacy sites, at the scope represented.
• Ensure strong collaboration across SEO, web, content, and UX.
• Interpret performance data, rankings, and AI-visibility signals to shape recommendations - and reconcile reported progress against actual organic leads and traffic.
• Stay ahead of algorithm, AI-search, and answer-engine changes that affect rankings, AI visibility, or lead flow, and translate them into action fast.
• Lead reporting on organic traffic, keyword growth, AI visibility, lead quality, and overall search presence; ensure technical SEO tasks are managed and resolved.

Collaboration & Communication

• Partner with copywriters so all messaging (ads and organic) aligns with StoryBrand principles.
• Work with designers and video editors on creative assets for paid and organic - e.g., paid media landing pages and campaign creative.
• Collaborate with project managers to track performance, align on goals, and respond quickly to client needs - supporting the PM who owns the account, not taking it over.
• Train and coach team members to strengthen cross-functional knowledge and performance thinking.
• Participate in internal marketing planning, tool selection, and team development.

How This Role Is Measured

This is a high-ownership seat. Beyond the "what you'll do," here's the bar we hold it to:

• Own it end to end. You own performance problems from the moment the signal appears through to a confirmed fix - present in the escalation, on the client call, in the thread. Diagnosis without follow-through isn't ownership; the result changing is.

• See it before it's escalated. You surface underperformance and risk proactively - typically within a few business days of the signal - rather than waiting for a client, a PM, or your VP to raise it. What you catch on your own is the measure, not what you respond to once flagged.

• Report honestly, backed by evidence. Your status reflects reality. A channel isn't "green" while its leads are falling. You bring bad news early and plainly, and you back completion and quality claims with the source - the dashboard, the account, the live result - never a verbal "it's handled."

• Verify the work shipped - everywhere. "Done" means confirmed live everywhere it should be, at the scope and depth represented. You check; you don't assume a task marked complete actually reached every site.

• Analysis drives action. Being right about the data is the starting point, not the deliverable. You turn insight into the right action at the right time - for your own accounts and for the team you lead.

• Own the economics. You run both channels to their margin and labor-efficiency targets, not just their lead targets - results the business can afford to deliver, and that improve over time.

You'll Thrive Here If You

• Are a performance strategist at heart - always chasing results and clarity.
• Have 4+ years leading paid media campaigns and SEO strategy.
• Have managed and mentored a multi-disciplinary team (paid + SEO + freelancers).
• Blend high-level strategic leadership with hands-on support - comfortable getting into the account when it moves the outcome.
• Can lead integrated strategy and reporting across both paid and organic search.
• Are highly analytical and can turn data into direction for others - then make sure the direction gets executed.
• Write clear, conversion-optimized ad copy and value messaging with precision.
• Are organized, accountable, and effective at building and maintaining systems.
• Give thoughtful, respectful feedback and guide cross-team collaboration.
• Take ownership of outcomes - and are the person who stays present and calm exactly when performance is at risk.
• Would rather deliver an accurate "red" than a comfortable "green."

What This Role Is Not

• Not a checkbox manager who marks tasks complete and moves on.
• Not a diagnostician who hands off - you carry problems through to a verified resolution.
• Not a status-painter - you don't dress up a struggling account in green.
• Not absent when it's hard - you're most visible exactly when a client's results are at risk.

Nice-to-Have (Bonus Skills)

• Experience with HubSpot or similar CRMs.
• Comfort with Google Analytics, Search Console, SEMrush, and AI-visibility / GEO tracking tools (e.g., Peec, Local Falcon).
• Familiarity with GA4 reporting, budget forecasting, and attribution modeling.
• Working knowledge of technical SEO (site structure, schema, page speed).
• Background in the lawn, landscape, or outdoor living industries.
• Familiarity with the StoryBrand messaging framework.
• Ability to build client-facing performance narratives and recommendations.

Details & Perks

• PTO: 15 days to start (combination of vacation and sick) plus paid holidays
• 401(k) with match
• Health insurance (medical, dental, vision): 100% of the medical premium paid for the employee. Have your own insurance? Opt out and receive a weekly opt-out pay perk.
• $500 annual equipment reimbursement
• Monthly perks (snack, tea/coffee subscriptions)
• Paid training and professional development

Final Word

We're not looking for a checkbox manager. We're looking for someone who owns performance across both paid and organic channels - and knows how to lead, teach, and inspire others to deliver measurable results, honestly and on budget.

If you're ready to elevate both traffic and leads - and build a performance engine that drives real client growth - this role is for you.

JOB CODE: 1000087