Agency:
PHd

Job Function:
Media

Job Subfunction:
Media Planning and Buying

Job Description:

About the job

Position Summary

The Associate Director, Performance is a strategic leader who provides integrated digital media expertise and data-driven recommendations while managing a team of digital specialists across search, social, and programmatic channels. Managing either a complex multi-line-of-business client or multiple client accounts, this role strengthens client relationships by applying performance marketing expertise to drive measurable results and ensure clients remain current with industry best practices.

The Associate Director will drive performance strategy across teams and clients, ensuring all digital recommendations are strategically integrated and that teams collaborate cohesively in support of business objectives. This role requires deep expertise in digital marketing channels and a comprehensive understanding of how performance marketing integrates with and influences broader marketing initiatives.

Strategic & Planning

• Develop and execute performance marketing strategies across digital channels
• Lead campaign planning and optimization initiatives
• Collaborate with clients to establish KPIs and performance targets
• Conduct market analysis and competitive research to identify opportunities

Campaign Management

• Oversee day-to-day management of performance marketing campaigns
• Monitor campaign performance metrics and ROI continuously
• Optimize bidding strategies across paid search, social, and display channels
• A/B test creative, messaging, and targeting approaches
• Manage campaign budgets and ensure efficient spending

Team Leadership

• Mentor and supervise junior team members and coordinators
• Assign tasks and manage workflow within the performance team
• Provide guidance on best practices and campaign optimization techniques
• Conduct performance reviews and provide constructive feedback

Client Management

• Serve as key client contact for performance marketing initiatives
• Present campaign insights, recommendations, and results to clients
• Address client concerns and implement requested optimizations
• Build and maintain strong client relationships

Analytics & Reporting

• Create comprehensive performance reports and dashboards
• Analyze data to identify trends, patterns, and optimization opportunities
• Present findings and strategic recommendations to stakeholders
• Implement tracking and measurement frameworks

Cross-Functional Collaboration

• Work with creative, media planning, and account teams
• Coordinate with analytics and data teams for insights
• Participate in new business pitches and proposals
• Share performance insights to inform broader agency strategies

REQUIRED QUALIFICATIONS

• 6+ years of experience in performance marketing, digital advertising, or related roles
• 2+ years of experience managing or leading a team in a media agency or marketing environment
• Demonstrated expertise across at least two digital channels (Search, Social, Programmatic)
• Strong analytical skills with proficiency in data interpretation and reporting
• Deep knowledge of campaign strategy, setup and hands-on optimization experience with leading digital marketing platforms (including Google Ads/SA360/DV360, Amazon, Meta, TikTok)
• Familiarity with ad operations and relevant platforms (CM360)
• Experience managing $500K+ budgets with measurable ROI
• Excellent communication and presentation skills with ability to influence stakeholders
• Strong project management and organizational skills
• Proficiency with analytics tools (GA4, Adobe Analytics, or similar)

DESIRED SKILLS & EXPERIENCE

Strategic & Analytical

• Advanced data analysis and insight extraction capabilities
• Ability to develop integrated multi-channel strategies
• Financial acumen and budget optimization expertise
• Understanding of marketing attribution models and measurement frameworks
• Knowledge of industry verticals (e-commerce, B2B, financial services, healthcare, etc.)
• Knowledge of how performance marketing integrates with broader initiatives

Technical & Tools

• Proficiency with dashboard and visualization tools (Tableau, Power BI)
• Advanced Excel/data management skills
• Familiarity with marketing automation and CRM systems
• Experience with APIs and data integration for reporting

Leadership & Communication

• Proven ability to mentor and develop high-performing teams
• Consultative approach to client partnerships
• Executive presentation and storytelling capabilities
• Experience with new business development and pitch preparation
• Track record of building long-term client relationships

Personal Attributes

• Results-oriented with strong attention to detail
• Proactive mindset with ability to anticipate opportunities and challenges
• Adaptability and comfort operating in fast-paced environment
• Intellectual curiosity and commitment to continuous learning
• Strong work ethic and collaborative team approach

This is an active vacancy. We are currently hiring for this role and reviewing applications on an ongoing basis.

Expected Salary: $80,000 - $85,000

Omnicom Media is providing the compensation range that the company is willing to pay for this position based on the successful applicant's education, experience, knowledge, skills and abilities. In addition, Omnicom Media provides rewarding offerings such as:
• Generous paid time off with a minimum of 37 paid days off including vacation and monthly wellness days. We also have four-day long weekends, half-day summer Fridays, and meeting-free Friday afternoons year-round.
• A flexible hybrid work model that works for you.
• A focus on personal development with formal training opportunities, including mental health training and inclusion education for everyone.
• A chance to be part of and grow within a global network of agencies.
• The opportunity to contribute to our company culture by joining one of our many community-based employee groups, such as Black Employee Network, Girls on Fire, Hispanic or Latinx Alliance, Neuro Network, Pan-Asian Network, and Rainbow Lounge.

Toronto: CAD 80,000.00 - CAD 85,000.00

Omnicom's policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom's corporate group already require five days of in-office attendance.