Thoughtworks

Partnerships Marketing Manager (Senior Associate)

Thoughtworks$86K — $130K *
Enterprise Technology
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 5+ years in marketing/sales
  • 1-2 years in partnership marketing
  • B2B marketing experience
  • Ability to execute in a fast-paced environment
  • Campaign creation and execution experience
  • Passion for technology/digital industry
  • Experience with major hyperscalers

Responsibilities

  • Collaborate with partners to activate Thoughtworks' value propositions
  • Develop and execute marketing campaigns for the Americas
  • Implement content, digital, and event strategies for partnerships
  • Localize global assets to meet commercial goals
  • Analyze program performance qualitatively and quantitatively
  • Maintain active partner relationships and resolve marketing issues
  • Work with regional marketers to align partnership marketing vision

Benefits

  • Career development support through various programs
  • Interactive tools to aid in your professional growth
  • Autonomy in career path customization
  • Collaborative work culture focused on mutual growth
  • Commitment to fairness and responsible AI in recruitment
Full Job Description
The Partnerships Marketer Senior role reports to the Head of Strategic Events and Partnerships, Americas and is a key role that works in collaboration with the global partnerships team and the Americas marketing team to execute Thoughtworks' partnership strategy, assist with key partner relationships and serve as the point of contact with both internal and external stakeholders for all Americas partnership marketing needs. You will be a key member of our Field Marketing Americas team and work with cross-functional marketing teams and other Thoughtworks' functional teams to deliver key outcomes.

Job responsibilities

  • Collaborate with our partnerships teams and external partners to activate in the region the Thoughtworks' partnership value propositions and execute the aligned go-to-market strategy
  • Develop and execute partnerships marketing campaigns for the Americas region that align with regional marketing
  • Execute partnerships' content, digital and event strategies
  • Be a partner to our global partnerships team to help achieve Thoughtworks commercial business goals, localizing global assets and campaigns
  • Support the qualitative and quantitative analysis of program performance
  • Maintain direct and active relationships with partners, including proactively resolving marketing issues and serving as an internal advocate
  • Work with the regional marketers and their sales teams to effectively embrace the partnership marketing vision to create quality and consistency in our market service programs
  • Manage partner co-marketing fund for maximum ROI, proactively engage in partner-led marketing activities
  • Build collection of referenceable customer assets
  • Develop relationship with local partner marketing contacts to develop and execute joint marketing programs
  • Collaborate on organizational brand building efforts by leveraging joint partner successes via PR, analyst relations and social media (in cooperation with Brand & Communications teams)

Job qualifications

Technical Skills

  • Minimum of 5 years experience in the marketing / sales function
  • At least 1-2 years experience of partnership marketing programs
  • B2B marketing experience
  • Experience executing large programs in a fast-paced, rapidly changing environment
  • Experience creating and executing marketing campaigns
  • Work, passion, or insights in the technology / digital industry
  • Prior experience at major hyperscalers.

Professional Skills

  • You are willing to spend 2+ days per week working in the local Thoughtworks office, collaborating with peers and building internal relationships.
  • You are results driven, resilient, and not easily dissuaded by hurdles or setbacks.
  • You are enthusiastic and self-directed, with a strong ability to execute as well as to step back and look at the bigger picture.
  • You have a good understanding of partnership marketing and working with partners to execute joint GTM campaigns
  • You have strong communication skills to connect with internal and external stakeholders with ease, from local developers to far-flung marketing colleagues.
  • You have good project management skills and can proactively coordinate multiple work streams in parallel.
  • You thrive in an unstructured environment; you find your own growth opportunities and are happy to determine your own path amongst the ambiguity.
  • You have good intuition, but you trust data more.
  • You are able to deftly juggle multiple balls, organize, prioritize, and above all, believe in yourself.
  • You are not someone who spends months perfecting a beautiful plan. We work light and fast, we plan at a broad brush level with the entire business, and dive in in the near term. Our world changes too fast to plan years ahead.
  • You are not someone who expects a drove of agencies to support you on strategy, or to drive your opinion. We're hiring you, for you, not for your vendor connections.
  • You are not a 'ta da' marketer. We don't work as individual contributors who showcase finished work. We build our plans together, most typically in a lightweight way.
  • Rapid learner who thrives in a fast-paced environment
  • Exceptional collaboration and relationship-building skills - with the experience developing working relationships at all levels of an organization


Other things to know

Learning & Development

There is no one-size-fits-all career path at Thoughtworks: however you want to develop your career is entirely up to you. But we also balance autonomy with the strength of our cultivation culture. This means your career is supported by interactive tools, numerous development programs and teammates who want to help you grow. We see value in helping each other be our best and that extends to empowering our employees in their career journeys.

Responsible Use of Al in Recruitment

At Thoughtworks, we use Al tools to support our recruitment team with administrative tasks such as drafting communications, scheduling interviews and writing job descriptions.

Crucially, our Al tools do not screen, assess, rank or make hiring decisions. Every application is reviewed by our team and all selection decisions are made exclusively by our interviewers and hiring managers.

We are committed to fairness and responsible Al. We actively manage our Al systems by testing, monitoring for biased outcomes and implementing mitigation measures. We hold our third-party vendors to these same high standards through a rigorous governance process. For additional information, please see our full Thoughtworks Al Policy for Recruitment.

Salary

Benefits: https://www.thoughtworks.com/en-us/careers/benefits

The annual salary range posted is subject to many factors and may vary depending on experience, geographic location, job responsibilities, performance, skills and/or training.

Salary

$86,000-$130,000 USD

See here our AI policy.

About Thoughtworks

Thoughtworks is a global technology consultancy that provides software design and delivery, and helps clients navigate digital transformation. The company was founded in 1993 in Chicago, and has since grown to have over 40 offices in 17 countries. Thoughtworks is known for its Agile software development methodology, and has worked with clients in a variety of industries, including finance, healthcare, and retail.
Learn more about Thoughtworks
Size
10,000 employees
Market Cap
$3.3 billion
Industry
Founded
1993
NASDAQ

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