Partner Marketing

Parallel Web Systems Inc

$120K — $150K *
Enterprise Technology
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 5-7 years of partner or co-marketing experience in developer-tools, APIs, or infrastructure industries
  • Experience crafting messaging for technical audiences
  • Proven track record of turning integrations into successful launch moments
  • Ability to measure the effectiveness of marketing programs by the demand they generate
  • Comfortable building and defining processes as the first hire in a marketing function

Responsibilities

  • Own the development and execution of co-marketing programs across the partner ecosystem
  • Create compelling joint content, launches, events, and customer success stories
  • Negotiate co-branding and messaging strategies with partner teams
  • Identify key marketing moments that drive interest in web infrastructure
  • Collaborate cross-functionally with sales, DevRel, and partnerships to align narratives and launches
  • Utilize technical storytelling to showcase integrations through demos and cookbooks

Benefits

  • Competitive salary
  • Generous equity options
  • Visa sponsorship for international candidates
  • 401K retirement plans
  • Daily catered lunch and office snacks
  • Dinner provided at the office
  • Unlimited vacation policy
  • Caltrain pass reimbursement
Full Job Description
Job: You will own partner marketing at Parallel, the first hire dedicated to this motion. You'll build and run co-marketing programs across our partner ecosystem and direct customers: joint content, launches, events, and customer stories that turn partnerships and integrations into real demand. You'll decide which moments are worth marketing weight, negotiate co-branding and messaging with partner marketing teams, and make sure every program reaches the people who choose and buy web infrastructure, from AI engineers to enterprise technical leaders. You'll work cross-functionally: with sales to hit the narratives that move deals, with DevRel to show rather than tell through demos and cookbooks, and with partnerships on which integrations deserve a launch moment.

You: Have run partner or co-marketing programs at a developer-tool, API, or infrastructure company, and know how technical audiences respond to joint announcements. You've worked with partner marketing teams on co-branding and messaging, and turned an integration or customer win into a launch moment the market cared about. You measure programs by the demand they create. You're comfortable being the first person in a function, building the playbook as you go.

Life at Parallel

Our team works fully in-person, between our Palo Alto HQ and San Francisco office. We're a flat, talent-dense organization dedicated to solving technical and creative problems.

We seek like-minded individuals who share our passion for applying science, creativity, and consistency to big and complex problems with equally big outcomes. These are our values:
  • Own customer impact: It's on us to ensure real-world outcomes for our customers.
  • Obsess over craft: Perfect every detail because quality compounds.
  • Accelerate change: Ship fast, adapt faster, and move frontier ideas into production.
  • Create win-wins: Creatively turn trade-offs into upside.
  • Make high-conviction bets: Try and fail. But succeed an unfair amount.


Compensation & benefits
  • Competitive salary
  • Generous equity
  • Visa sponsorships
  • 401K plans
  • Daily lunch & office snacks
  • Dinner at the office
  • Unlimited vacation
  • Caltrain pass reimbursement

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