Partner Marketing Manger, GSI & SI

Anthropic • $255K — $320K *
Enterprise Technology
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 5-7 years of partner marketing experience in B2B tech, particularly with Global System Integrators.
  • Demonstrated understanding of enterprise buyer journeys and ability to engage C-level executives.
  • Proven skills in creating joint value propositions that communicate clear business outcomes.
  • Strong relationship-building capabilities with partner marketing and sales teams.
  • Ability to manage end-to-end partner portfolios within a team framework.
  • Detail-oriented, with capacity to manage multiple partner initiatives simultaneously.
  • Experience in data-driven decision-making and analyzing marketing performance.

Responsibilities

  • Develop and own joint marketing plans with high-performing GSI and RSI partners.
  • Create executive programs and campaigns targeting senior decision-makers at enterprise customers.
  • Collaborate with Partner Account Managers to identify priority accounts for strategic plays.
  • Lead and execute joint announcements while adhering to company messaging and brand standards.
  • Support RSIs in their growth and transition to higher partnership tiers.
  • Design and produce enablement materials and value propositions for partners.
  • Track, report, and analyze the effectiveness of partner-led campaigns and funding.

Benefits

  • A role that promotes flexibility with office location and hybrid working arrangements.
  • Opportunities to represent Anthropic at various industry conferences and partner events.
  • Access to resources that enable professional development and skill enhancement in AI.
  • The company's commitment to ethical AI practices and societal impact initiatives.
Full Job Description
About the role

As a Partner Marketing Manager for Global and Regional System Integrators at Anthropic, you'll own marketing for our highest-performing services partners. That includes Global Premier GSIs and the regional systems integrators (RSIs) closing the most partner-attached Claude deals. You'll report to the lead for Services Partner Marketing and work alongside each partner's Partner Account Manager.

You'll build a joint marketing plan with each partner and run executive programs and joint announcements. You'll also turn partner deliveries into the customer proof our field needs. Partners are now attached to a large and fast-growing share of Anthropic's biggest enterprise deals. Your job is to make those partnerships deliver more every quarter.

This role is hands-on. You'll think strategically about each partner relationship while running the campaigns, events and enablement yourself. Our scaled programs team supports the rest of the partner network. You'll focus on the partners where hands-on marketing moves the most business, and use those scaled programs where they fit.
Key responsibilities

Partner Marketing Strategy & Execution
  • Own joint marketing plans for an assigned group of high-performing GSI and RSI partners, including quarterly planning, campaign calendars, and success metrics tied to target accounts and pipeline goals
  • Develop joint campaigns and executive programs (CXO dinners, executive briefings, tentpole event activations) aimed at C-suite and senior decision-makers at enterprise customers
  • Work with Partner Account Managers and the Alliances team to identify priority accounts and build account-based plays that leverage partner relationships
  • Lead joint announcements from first draft through approvals, holding partner copy to Anthropic's messaging and brand standards
  • Spot RSIs gaining traction and help them grow into higher tiers

Content, Proof & Enablement
  • Build joint value propositions, messaging, and enablement materials (pitch decks, solution briefs, case studies) that help partners position Claude with their enterprise clients
  • Turn partner deliveries into proof: capture wins for sellers, and work with Customer Marketing to produce partner-led customer stories that meet each partner's tier requirements
  • Get your partners carrying Anthropic's priority messages and launches, and build them into Anthropic's own campaigns with the Campaigns team
  • Put the team's co-marketing guidelines, campaign kits and self-serve assets to work across your partners

Program Management & Measurement
  • Lead end-to-end execution with your partners, coordinating across product marketing, demand generation, field marketing, events and agencies
  • Manage partner funding (MDF/co-op) for your partners and track ROI on joint investments
  • Track and report partner-sourced and influenced pipeline, story output, and campaign ROI, with 30/60/90-day pipeline tracking on every activation
  • Represent Anthropic at partner events, executive briefings, and industry conferences as needed
  • Feed what works back into playbooks the scaled programs team can run across the wider partner network
Minimum qualifications
  • Have built and run partner marketing programs with Global System Integrators, major consulting firms, or regional systems integrators, and can shift between large firms and smaller, faster-moving ones
  • Understand enterprise buyer journeys and can create marketing programs that resonate with C-level executives
  • Are skilled at developing joint value propositions that articulate clear business outcomes for enterprise customers
  • Build trusted relationships with partner marketing and sales teams, and can move a partner on priorities you don't control
  • Can own a partner portfolio end to end within a team strategy, and know when to escalate
  • Are highly organized and detail-oriented, and can run multiple partner plans at once without dropping quality
  • Write clearly and precisely, with experience creating executive-level content and holding partner copy to a high bar
  • Are data-driven and comfortable tracking marketing metrics, analyzing performance, and optimizing programs based on results
  • Thrive in fast-paced, high-growth environments and are comfortable with ambiguity and changing priorities
  • Have a "get it done" mentality and aren't afraid to jump in wherever needed to ensure program success
  • Care about the societal impacts of AI and are excited about enabling enterprises to adopt AI responsibly
Preferred qualifications
  • Have 7+ years of marketing experience, with significant focus on partner marketing in B2B technology environments
  • Experience in the AI/ML industry or working with AI-powered products
  • Established relationships within the GSI, consulting or regional SI ecosystem
  • Worked on the partner side, at a GSI or SI, in alliance or technology partner marketing
  • Experience with tiered partner programs, including benefits and promotion reviews
  • Experience producing partner-led customer stories with enterprise customers
  • Understanding of enterprise AI use cases across different industries and functions
  • Experience with CRM systems (such as Salesforce) and partner relationship management tools
  • Used Claude or other AI tools to scale their own marketing work

Role-specific policy: For this role, we expect all staff to be able to work from our San Francisco, Seattle, or New York office at least 3 days a week, though we encourage you to apply even if you might need some flexibility for an interim period of time for relocation. If based in Seattle or New York, this role will require traveling to the San Francisco office once a month. Additionally, this role may require up to 20% of the time for partner meetings and partner events.

Deadline to apply: None. Applications will be reviewed on a rolling basis.

The annual compensation range for this role is listed below.

For sales roles, the range provided is the role's On Target Earnings ("OTE") range, meaning that the range includes both the sales commissions/sales bonuses target and annual base salary for the role.

Annual Salary:

$255,000-$320,000 USD

Logistics

Minimum education: Bachelor's degree or an equivalent combination of education, training, and/or experience

Required field of study: A field relevant to the role as demonstrated through coursework, training, or professional experience

Minimum years of experience: Years of experience required will correlate with the internal job level requirements for the position

Location-based hybrid policy: Currently, we expect all staff to be in one of our offices at least 25% of the time. However, some roles may require more time in our offices.

Visa sponsorship: We do sponsor visas! However, we aren't able to successfully sponsor visas for every role and every candidate. But if we make you an offer, we will make every reasonable effort to get you a visa, and we retain an immigration lawyer to help with this.

We encourage you to apply even if you do not believe you meet every single qualification. Not all strong candidates will meet every single qualification as listed. Research shows that people who identify as being from underrepresented groups are more prone to experiencing imposter syndrome and doubting the strength of their candidacy, so we urge you not to exclude yourself prematurely and to submit an application if you're interested in this work. We think AI systems like the ones we're building have enormous social and ethical implications. We think this makes representation even more important, and we strive to include a range of diverse perspectives on our team.

Your safety matters to us. To protect yourself from potential scams, remember that Anthropic recruiters only contact you from [redacted].com email addresses. In some cases, we may partner with vetted recruiting agencies who will identify themselves as working on behalf of Anthropic. Be cautious of emails from other domains. Legitimate Anthropic recruiters will never ask for money, fees, or banking information before your first day. If you're ever unsure about a communication, don't click any links-visit anthropic.com/careers directly for confirmed position openings.

About Anthropic

Anthropic is an artificial intelligence research lab that focuses on developing AI systems that are safe, reliable, and trustworthy. The company was founded in 2019 by Dr. Yoshua Bengio, a leading AI researcher and winner of the Turing Award. Anthropic's research is focused on developing AI systems that can learn from small amounts of data, reason about complex systems, and interact with humans in a natural way. The company is based in New York City and has a team of experienced AI researchers and engineers.
Learn more about Anthropic
Size
50 employees
Industry
Founded
2019

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