Partner Marketing Manager

Yardstik

$80K — $95K *
Business Services
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 2+ years in partner, channel, or alliance marketing at a B2B software company
  • Experience in logistics and execution of events
  • Strong presentation skills, particularly to partner sales teams
  • Proficient in copywriting and content creation for partner campaigns
  • Ability to coordinate initiatives across multiple companies
  • Capability to handle high volumes of requests and establish repeatable processes
  • Demonstrated ownership and agility in task management

Responsibilities

  • Execute co-marketing initiatives with strategic partners
  • Communicate effectively with partners’ internal teams about our offerings
  • Plan, host, attend, and sponsor conferences and partner events
  • Measure and report on the success of partner engagement programs
  • Create and maintain marketplace listings, demos, and co-branded materials
  • Provide internal enablement on partnerships and integrations
  • Foster strong affiliation for Yardstik among partners

Benefits

  • Opportunities for career growth within a rapidly-expanding company
  • Supportive team culture celebrating achievements
  • Fast-paced startup environment with significant ownership
  • Regular team-building events and community service opportunities
  • Access to a well-equipped office in downtown Minneapolis
  • Flexible hybrid work setting
  • Comprehensive medical, dental, and voluntary benefits
  • Unlimited paid time off
Full Job Description
You'd own the marketing side of that: Campaigns and content built with partners, events we host and attend, and enablement for partner sellers and our own team.

About The Role

We have strong integrations and partners who want to do more with us. This role turns that into consistent programs and real pipeline.

What you'll do:

  • Co-marketing with strategic partners through joint content, campaigns, webinars, announcements
  • Communicating with partners' internal teams so they know what we do, when to bring us in, and develop a strong affinity toward Yardstik
  • Planning, hosting, attending, sponsoring, and following up on various conferences and partner-related events
  • Building, measuring, and reporting on the success of our partner engagement programs
  • Building and maintaining marketplace listings, demos, customer-facing materials, and co-branded assets
  • Internal enablement on our partnerships and integrations

What success looks like: new opportunities created through partners and shorter cycles on the deals they're part of.

Who Should Apply

You've done partner marketing before and you're ready to run it here. Apply if:

  • You have 2+ years of partner, channel, or alliance marketing at a B2B software company
  • You've hosted, co-hosted, or sponsored events and you handle the unglamorous parts well: logistics, prepping our team, filling the calendar ahead of time, and the follow-up after everyone flies home
  • You're confident presenting, including in front of a partner's sales team
  • You write well, you can build a partner campaign, and you know what good content looks like
  • You like being the person who makes things happen across two companies at once
  • You take a lot of incoming requests and turn them into repeatable programs
  • You take ownership and you move fast
What We Offer

Working at Yardstik, you'll get:

  • An opportunity to propel your career within a rapidly-growing company
  • An incredibly supportive team that knows how to celebrate wins
  • Startup speed with real ownership and impact
  • Monthly team events and quarterly volunteer opportunities
  • Access to our downtown Minneapolis office and amenities
  • Hybrid work environment
  • Medical, dental, and voluntary benefits
  • Competitive compensation
  • Unlimited PTO

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