Partner Marketing Manager - SDO & Reseller Programs
Location: Remote - US
Reports To: Head of Product Marketing: Engineering Intelligence
Role Overview
We are seeking a highly collaborative and execution-oriented Partner Marketing Manager - SDO & Reseller Programs to lead and scale marketing efforts across two strategic partner ecosystems:
• Standards Development Organizations (SDOs) and publishing/content partners
• Reseller and channel partners supporting the growth of our Engineering Intelligence solutions globally
This is a highly visible role that blends partner marketing, go-to-market execution, enablement, campaign development, and relationship management. The ideal candidate understands how to market through partners, support co-selling motions, and build scalable programs that drive awareness, pipeline, and revenue.
The role will work cross-functionally with Sales, Product Marketing, Partner Management, Regional Marketing, and Executive Leadership.
Key Responsibilities
SDO & Content Partner Marketing
• Develop and execute joint marketing programs with SDO and publishing partners
• Create co-branded campaigns, webinars, customer stories, thought leadership, and launch activities
• Support strategic partner communications and relationship-building initiatives
• Help position Accuris as a trusted technology and workflow partner to the standards ecosystem
• Coordinate partner participation at industry events, advisory boards, and customer engagements
• Drive partner awareness of new platform capabilities and innovation initiatives
Reseller & Channel Marketing
• Build and execute reseller marketing programs to support pipeline generation and revenue growth
• Develop scalable reseller enablement materials including:
o Messaging guides
o Campaign toolkits
o Sales presentations
o Battlecards
o Social content
o Email templates
o Webinar kits
• Support reseller onboarding and ongoing go-to-market readiness
• Partner with Sales and Channel teams on co-selling campaigns and account-based initiatives
• Help establish marketing best practices, MDF usage guidance, and performance tracking for partners
• Identify opportunities to improve reseller engagement, activation, and market visibility
Campaigns & Demand Generation
• Launch and manage integrated marketing campaigns across digital, email, webinars, social, and events
• Collaborate with regional marketing teams to localize and scale partner programs globally
• Measure and report on campaign performance, partner engagement, sourced pipeline, and ROI
• Support partner-related product launches, announcements, and customer communications
Content & Messaging
• Help create compelling messaging around Engineering Intelligence, standards workflows, digital engineering, compliance, and connected engineering ecosystems
• Work closely with Product Marketing to align partner messaging with company positioning and platform evolution
• Ensure consistency of branding and messaging across partner-facing materials
Qualifications
Required Experience
• 4-8+ years of experience in partner marketing, channel marketing, alliance marketing, or B2B technology marketing
• Experience supporting reseller/channel ecosystems and/or strategic partner programs
• Proven ability to execute multi-channel marketing campaigns
• Strong project management and organizational skills
• Excellent written and verbal communication abilities
• Experience working cross-functionally with Sales, Product, and Executive stakeholders
Preferred Experience
• Experience in SaaS, enterprise software, engineering technology, industrial technology, PLM, compliance, or data/analytics markets
• Experience in Energy, Aerospace & Defense, and Manufacturing is a plus
• Familiarity with standards organizations, technical content ecosystems, or engineering/manufacturing industries
• Experience supporting global or international partner programs
• Exposure to account-based marketing (ABM) and channel enablement strategies
What Success Looks Like
• Increased reseller engagement and pipeline contribution
• Stronger co-marketing execution with SDO and strategic partners
• Improved partner enablement and campaign scalability
• Increased awareness and adoption of Accuris solutions through partner ecosystems
• Consistent delivery of high-quality marketing programs that support company growth objectives
Why Join
Accuris
• Help shape a rapidly evolving category at the intersection of engineering, intelligence, AI-enabled workflows, and industrial technology
• Work with globally recognized standards organizations and technology partners
• Join a fast-moving organization with strong momentum, market opportunity, and executive visibility
• Opportunity to directly influence growth strategy and partner ecosystem expansion
• Collaborative environment with significant ownership and impact
Compensation/Benefits Information
Accuris states that the anticipated base salary range for this position is $110,000 to $130,000 + 10% annual bonus. Final base salary for this role will be based on the individual's geographical location as well as experience and qualifications for the role. For more information on benefits, please reach out to the recruiter assigned to the role.
