Requisition Number: 105187 Partner Marketing Manager - CiscoMarketing • Partner Marketing • InsightAbout the RoleAs
Partner Marketing Manager for Cisco, you own the marketing relationship and joint go-to-market strategy for one of Insight's largest and most strategic technology partnerships. You architect full-funnel, data-driven marketing that converts joint priorities into measurable pipeline, revenue, and margin - and you serve as the connective tissue between Cisco's partner teams and our cross-functional marketing engine.
This is a high-visibility, outcomes-driven role. You'll set the annual joint marketing plan, lead integrated demand generation and account-based programs, play a key role in flagship moments such as Cisco Live, and steward the partner's marketing investment end-to-end - from strategy through proof of performance and funding capture. Success is defined by the growth you drive and the strength of the partnership you build.
What You'll Own- Joint go-to-market strategy & planning: Build and run the annual Cisco marketing plan, aligning partner priorities to Insight's solution-area goals and multi-year growth objectives (e.g., networking, security, hybrid cloud, and AI-era infrastructure).
- Full-funnel, data-driven demand generation: Work closely with Insight marketing functional areas to9 develop, launch, and optimize integrated campaigns spanning content syndication, paid and digital media, webinars, email, and events - measured against pipeline, conversion, and deal-velocity outcomes.
- Account-based & intent-driven targeting: Equip campaign teams with propensity accounts, intent signals, and segmentation criteria to focus investment on the highest-value opportunities.
- Multi-partner & ecosystem marketing: Design and execute "Power of 3" alliance plays that pair Cisco with complementary technology partners to expand reach and create differentiated joint solutions and AI go-to-market motions.
- Flagship events: Play a key role in Cisco Live and joint flagship events end-to-end - strategy, messaging, target-account engagement, execution, and after-action analysis - to grow net-new pipeline and accelerate active deals.
- Analytics, reporting & optimization: Maintain a regular marketing data readout cadence - translating performance into clear insights, recommendations, and pivots that improve ROI.
- Stakeholder & investment management: Serve as the primary marketing point of contact for Cisco's external team; manage co-marketing investment, MDF, and proof-of-performance requirements to ensure all funding is collected.
- Brand, content & storytelling: Uphold brand standards across all assets; keep the partner page, newsletters, and enablement content current; and surface compelling client stories and co-branded thought leadership.
- Market & competitive intelligence: Track Cisco's portfolio, competitors, and market shifts to continuously sharpen joint strategy and messaging.
What Success Looks LikeIn this role, impact is measured - not assumed. Within your first year you will:
- Grow Cisco-sourced and -influenced pipeline and revenue against ambitious, multi-year partnership targets.
- Increase the volume and quality of Cisco-tagged leads and improve their conversion through the funnel.
- Deliver standout flagship and joint-partner events that produce qualified meetings and net-new opportunities.
- Strengthen the Cisco relationship to a "best-in-class" / Partner-of-the-Year caliber through consistent, measurable results.
What You Bring- Education. BS/BA in Business, Marketing, or a related field; MBA or comparable post-graduate education a plus.
- Experience. 7+ years in B2B marketing, with a track record in partner, channel, or alliance marketing. Technology-marketing experience strongly preferred; Cisco familiarity a plus.
- Demand-gen depth. Hands-on experience building integrated, full-funnel campaigns and account-based programs that drive pipeline.
Data fluency. - Comfort with CRM and marketing-automation platforms, marketing analytics, and budget/MDF management to guide decisions and prove ROI.
Modern martech & AI mindset. Curiosity and fluency with today's marketing stack and an interest in applying AI and automation to scale and personalize programs.
Skills & Attributes- Results-oriented. Sets and meets deadlines in a fast-moving, multi-priority environment; uses metrics to guide the team and improve outcomes.
- Strategic & collaborative. Thrives in a matrixed organization, leading cross-functional teams and external partners toward shared goals.
- Strong communicator. Clear, persuasive written and verbal communication with both internal teams and senior partner stakeholders.
- Operationally excellent. Builds and follows processes that elevate the teammate and client experience, and brings ideas for continuous improvement.
- Business acumen. Sees the big picture and connects partner programs to revenue and margin goals.
- Self-starter & leader. Grasps complex technical concepts quickly, follows through, and elevates those around them.
- Creative & on-brand. Current on marketing trends and able to innovate within brand guidelines.
The position described above provides a summary of some the job duties required and what it would be like to work at Insight. For a comprehensive list of physical demands and work environment for this position, click here.
Posting Notes: Chandler || Arizona (US-AZ) || United States (US) || Marketing, Communications || None || US - Chandler,AZ ||
