This highly visible role will work across AWS Software & Technology partners globally to develop and implement strategic plans that include building awareness, generating demand and driving pipeline and revenue. The ideal candidate will have a deep understanding of B2B marketing strategies, coupled with hands-on experience in integrated marketing, digital demand generation, and partner or alliance marketing. You will be the subject matter expert for marketing partner solutions with and through partners across sales segments and geographies.
The role will partner with product, field, brand, digital, partner marketing teams and agencies to define and execute a global demand, content and campaign strategy that drives acquisition and engagement. You will develop targeted marketing programs aligned with business priorities that engage and nurture prospects throughout the buyer's journey, measuring and optimizing performance against goals and ultimately driving conversion and revenue growth. You will work closely with partners and our Geo based partner teams to help execute these programs regionally and be an expert resource on marketing processes and guidelines for partners.
This role requires a proven leader with the demonstrated ability to think strategically to build and convey compelling value propositions and content with technology partners. They will work closely with partners, partner management and marketing teams to identify specific use-cases, customer personas and industry verticals to build and deliver joint value propositions for using AWS.
The ideal candidate will have creative ideas, extensive analytic and data-driven customer demand generation experience and a proven track record of driving successful demand generation programs. The ability to effectively communicate across both technical and non-technical audiences is critical. You should be detail-oriented and organized, capable of handling multiple projects at once, and comfortable dealing with ambiguity and rapidly changing priorities. A solid understanding of the cloud landscape and software providers are critical to this role.
At AWS we prize innovation, agility and a builder mentality. The organization is purposefully flat to enable fast decision-making and we are empowered to resolve issues, deliver new ideas and optimize existing ones that serve our customers. This is an individual contributor role that is both strategic and tactical where you will ideate, build, execute, measure, and optimize programs that deliver value to customers and partners as both the musician and the composer.
This is a unique opportunity to play a key role in an incredibly fast-growing business where you will work with some of the leading technology providers. AWS gives customers secure, scalable, global cloud infrastructure while paying only for what they use. Scaling through partners is a key part of how we help customers move to cloud services that power strategic workloads. If you have an entrepreneurial spirit, a history of success creating high-impact partner marketing programs, experience with large, ISV partners, and love helping partners reach their full potential, this position might be just for you.
BASIC QUALIFICATIONS
- 4+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience using Microsoft Excel to manipulate and analyze data
- Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
- Experience producing marketing promotional material for Owned & Operated channels
- Experience in brand identity and voice development
- Experience creating brand marketing content
PREFERRED QUALIFICATIONS
- Experience using customer research, hard data and metrics to back up assumptions, generate forecasts, and assess the efficacy of marketing programs
- Experience utilizing systems and tools involving email, web, analytics, and CRM (Marketo, Tableau, Salesforce, etc.) for targeting, segmentation, reporting for demand generation
The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.
USA, CA, San Francisco - 88,700.00 - 155,200.00 USD annually
USA, WA, Seattle - 82,700.00 - 141,100.00 USD annually
