The Sales Director, Open Parking (OP), is a dynamic and experienced sales leader responsible for driving revenue growth and market share within the segment (e.g., MPP coverage & adoption, promoting and selling Pay and Display (P&D) machines, various SaaS offerings, Insights, and the EasyPark mobile payment solution) in Spain and Portugal. This role involves developing and executing strategic sales plans, leading a team of Account Managers, and fostering strong relationships with key private operators and commercial clients to achieve ambitious sales targets for our solutions.
Tasks & Responsibilities- Sales Strategy & Business Development:
- Develop and execute a comprehensive sales strategy specifically for the segment, aligning with overall country/regional and global sales objectives.
- Identify and qualify new business opportunities within the private operator and commercial parking sectors.
- Conduct in-depth market analysis for this vertical, including competitor activities, market trends, and customer needs, to inform strategic planning.
- Drive the entire sales cycle for key deals, from prospecting and lead generation to contract negotiation and closure.
- Collaborate closely with Presales, Product, and Operations teams to ensure solution feasibility and successful implementation for key projects.
- Close collaboration and alignment with Access control parking CP to ensure joint success.
- Sales Forecasting & Performance Management:
- Responsible for accurate sales forecasting and order taking for the assigned portfolio.
- Monitor and analyze sales performance against targets, implementing corrective actions and optimizing sales processes as needed.
- Prepare and present regular reports on sales activities, pipeline, and forecasts to senior leadership.
- Account Management & Client Relationship Building:
- Oversee and actively participate in key account management for strategic clients, ensuring high levels of customer satisfaction and retention.
- Identify and capitalize on upsell and cross-sell opportunities within existing accounts.
- Build and maintain strong, long-lasting relationships with key decision-makers and influencers in the sector.
- Act as an escalation point for complex client issues related to our solutions.
- Team Leadership & Development:
- Lead, mentor, and motivate a team of Account Managers dedicated to this segment.
- Set clear performance objectives, provide regular coaching and feedback, and support the professional development of team members.
- Ensure the team is proficient in product knowledge, sales methodologies, and value proposition for our solutions.
- Collaboration & Cross-Functional Alignment:
- Work in close collaboration with the Country Director and other Sales Directors (e.g., ACP, EV, On-Street) to ensure integrated sales efforts and shared best practices.
- Liaise with Marketing to develop effective go-to-market strategies and collateral for our offerings.
- Provide valuable market feedback to Product Development to inform future product enhancements and innovations.
QualificationsEducation: Bachelor's degree in Business Administration, Sales, Marketing, or a related field.
Experience:
- Minimum of 5-8+ years of progressive experience in sales and business development, with at least 2-3+ years in a leadership or senior sales role.
- Demonstrated expertise and a proven track record of success in selling solutions within the parking industry, specifically Open Parking (off-street, garages, private operators).
- Experience with complex B2B sales cycles and managing large accounts.
- Proven ability to meet and exceed sales targets.
Skills:- Strong understanding of relevant technologies, market dynamics, and customer needs.
- Excellent leadership, communication, presentation, and interpersonal skills, with the ability to effectively engage and influence clients at all levels.
- Strong negotiation, problem-solving, and decision-making abilities.
- Results-oriented, self-motivated, and capable of working independently while also being a collaborative team player.
- Proficiency in CRM software (e.g., Salesforce) and Microsoft Office Suite.
- Fluency in Spanish (Native) and proficiency in English (C1).
