About the roleWe're looking for a contract
Paid Social Specialist to own day-to-day execution and optimization across LinkedIn (primary) and Meta (secondary). This is a hands-on, in-platform role. Strategy, budget allocation, and cross-functional direction sit with the growth marketing manager you'll report to - your job is to take approved briefs and turn them into well-built, well-optimized, well-measured campaigns.
You'll be measured on pipeline pull-through, not activity. If you like being accountable to downstream numbers and have opinions about why a campaign is or isn't converting, you'll do well here.
Details- Duration: 6 Months
- Hours: 40 hours per week
- Rate: $83/hr
- Remote, with meaningful overlap with US Eastern hours
What You'll Own- Core market builds and optimization
- Build, restructure, and maintain full-funnel LinkedIn campaigns across upper, mid, and lower funnel
- Deploy account-based and contact-level audience lists supplied by the growth team, including customer and current-pipeline exclusions
- Manage tiered Sponsored Messages, Document Ads, and single-image programs
- Run a weekly optimization cadence: bids, budgets, audience refinement, creative rotation, CPM and efficiency management
- Run Meta mid-funnel retargeting and account-based programs
- Design and execute in-platform experiments - audience, format, bid strategy, funnel structure
- EMEA expansion
- Manage EMEA full-funnel LinkedIn campaigns (UKI, DACH, France) from approved regional strategy
- Build and maintain separate regional retargeting pools
- Keep EMEA segmented from core market at all times, in both build structure and reporting
- Brand awareness
- Own brand campaign builds and monthly optimization cycles across LinkedIn and Meta
- Measure brand work on reach, frequency, and brand lift signals - not direct conversion
- Partner and account-based programs
- Execute partner co-marketing and account-based campaigns on paid social from approved briefs and audience lists
- Handle audience activation, campaign QA, and launch checks
- Measurement hygiene
- Own UTM construction and QA for every campaign you launch, following documented team conventions
- Report performance against MQL and Sales Accepted Opportunity pull-through using Salesforce and Tableau - platform metrics are diagnostic only
- Flag anomalies with a diagnosis attached, not just a metric
What You'll Bring- 4+ years hands-on LinkedIn Campaign Manager experience running B2B enterprise programs at meaningful scale
- Fluency with full-funnel LinkedIn structure, matched audiences, contact-level list uploads, exclusion logic, and the full ad format range
- Working knowledge of Meta for B2B retargeting and account-based targeting
- Experience being held to CRM-sourced pipeline metrics, not platform conversions - comfortable in Salesforce and a BI tool like Tableau
- Rigor about tracking: UTM discipline, naming conventions, clean campaign hierarchies
- Experience running multi-region programs where regions are measured separately
- Self-direction. You'll get clear priorities and be trusted to execute without daily check-ins
Nice to have- Experience with list-building or data enrichment tools (Clay or similar)
- Familiarity with a marketing automation platform (Marketo, HubSpot)
- Account-based marketing program experience
- Agency background managing enterprise B2B social budgets
Our Core Behaviors:- Build lasting customer trust. We build trust by taking action that puts customer trust first.
- Win together. We play to win, and we win as one team. Success at Webflow isn't a solo act.
- Reinvent ourselves. We don't just improve what exists, we imagine what's possible.
- Own it all the way. We move fast because the moment demands it, and we hold ourselves accountable to deliver outcomes - for each other, and for customers.
Benefits- Ownership in what you help build. Every permanent Webflower receives equity (RSUs) in our growing, privately held company.
- Health coverage that actually covers you. Comprehensive medical, dental, and vision plans for full-time employees and their dependents, with Webflow covering most premiums.
- Support for every stage of family life. 12 weeks of paid parental leave for all parents and 6+ weeks of additional paid leave for birthing parents. Plus inclusive care for family planning, menopause, and midlife transitions.
- Time off that's actually off. Flexible vacation, paid holidays, and a sabbatical program to help you recharge and come back inspired.
- Wellness for the whole you. Access to mental health resources, therapy and coaching.
- Invest in your future. A 401(k) with 100% employer match (up to $6,000/year) in the U.S., and support for retirement savings globally.
- Monthly stipends that flex with your life. Localized support for work and wellness expenses - from Wi-Fi to workouts.
- Bonus for building together. All full-time, permanent, non-commission employees are eligible for our annual WIN bonus program.
Temporary employees may be eligible for paid holiday and time off, statutory leaves of absence, and company-sponsored medical benefits depending on their Fixed Term Contract and their country/state of employment.
