About the roleGo Fish is seeking a Sr. Director, Paid Search to lead strategy, performance, and innovation across a portfolio of clients and teams. This role is responsible for driving measurable business impact through paid search while shaping the future of how we approach search in an evolving, automation-driven landscape.
As a senior leader, you'll oversee team performance, guide strategic direction, and serve as a trusted partner to both clients and internal stakeholders. You'll play a critical role in scaling best practices, unlocking growth opportunities, and ensuring paid search is fully integrated within broader marketing efforts.
What You'll DoStrategic Leadership- Define and evolve paid search strategy across clients, verticals, and teams
- Ensure alignment between search initiatives and broader business and marketing goals
- Establish frameworks for planning, testing, optimization, and measurement
- Guide investment strategy, including budget allocation and prioritization
Performance & Growth- Oversee performance across a portfolio of accounts, ensuring goals are consistently met or exceeded
- Identify and unlock opportunities for growth, efficiency, and scale
- Build and implement scalable frameworks to solve complex performance challenges
- Partner on upsell and new business opportunities to drive account and agency growth
Innovation & Platform Leadership- Stay ahead of industry trends including automation, AI, and signal loss
- Define how the team adapts to changes in the search and media landscape
- Evaluate and implement new tools, technologies, and partnerships
- Foster a culture of innovation and creative problem-solving
Team Leadership & Development- Lead, mentor, and develop Managers, Sr. Managers, and Directors
- Design team structures and ensure proper resourcing across accounts
- Drive consistency in quality, performance, and execution across teams
- Support career growth, training, and ongoing skill development
Client & Business Impact- Act as a senior strategic partner to key client stakeholders
- Influence marketing strategy, investment decisions, and long-term planning
- Connect paid search performance to broader business outcomes
- Bring cross-channel perspectives and solutions to solve holistic marketing challenges
What You Bring- 8-10+ years of experience in paid search or performance marketing and agency experience
- Deep expertise across Google Ads, Microsoft Ads, and modern search tactics
- Proven ability to lead teams and manage performance across multiple accounts
- Strong strategic thinking with a focus on business impact and growth
- Experience navigating industry changes such as automation and privacy shifts
- Excellent communication skills with experience presenting to senior stakeholders
What Success Looks Like- Paid search consistently drives measurable business impact across client portfolios
- Teams operate with clarity, consistency, and high performance
- Strategic direction is clear, forward-thinking, and adaptable to industry change
- Clients view you as a trusted partner, leading to strong retention and growth
- Innovation and best practices are continuously developed and scaled across teams
Bonus Qualifications- Exposure to internal P&L management
- Deep knowledge in Social, Organic, and/or Programmatic
- Experience with third-party attribution or incrementality tools
- Experience with TrueClicks
- Experience with Funnel and data automations + proficient in excel
