Paid Media Strategist

Red Door Interactive

$85K — $95K *
Media
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree or equivalent experience
  • 4-7 years of experience in a Paid Media role
  • Passion for media strategy and planning with a track record in translating client goals into recommendations
  • Deep understanding of media planning and channel strategy
  • Expert knowledge of paid search, digital media, and traditional media tools
  • Hands-on experience in major ad platforms like Google Ads and Meta
  • Experience managing annual media budgets of $3 million or more
  • Advanced analytical skills for uncovering insights from performance data

Responsibilities

  • Partner with management to understand client objectives related to paid media
  • Conduct planning, research, and analysis for media decisions
  • Lead media planning and strategy for your assigned accounts
  • Execute and manage paid media campaigns across various platforms
  • Optimize campaigns for performance while adhering to best practices
  • Collaborate with analytics teams for tracking and monitoring
  • Act as the primary contact for clients regarding their media efforts
  • Manage budgets, pacing, and reporting with precision

Benefits

  • Flexible hybrid work model
  • Opportunities for remote work in approved U.S. locations
  • Support for work in Pacific Standard Time (PST) hours
  • A collaborative and fast-paced work environment
  • Focus on continuous learning and professional growth
Full Job Description
Is This You?

You love the challenge of making every media dollar work smarter. You're energized by uncovering insights, tightening performance, and building strategies that drive measurable results. You thrive in a fast-paced environment, stay sharp on emerging trends, and bring a data-driven mindset to every account you touch.

What You'll Need:

  • Education:
    • Bachelor's degree or equivalent experience
  • Experience:
    • 4-7 years of experience in a Paid Media role
    • A passion for media strategy and planning, with a track record of translating client goals into media recommendations
    • Deep understanding of client strategy and how that translates to media planning and channel strategy
    • Expert knowledge of paid search and digital, as well as traditional paid media tools, techniques, vendors, and platforms
    • Hands-on tactical experience in major ad platforms, including Google Ads, Meta, LinkedIn, CTV, etc
    • Experience successfully managing significant annual media budgets ($3 million+)
    • Advanced and integrated analysis skills to uncover key insights and actionable opportunities, or testing ideas
    • Excellent verbal and written communication skills, including the ability to clearly and effectively craft a compelling narrative and present analysis findings to internal and external stakeholders
    • Client presentation skills with the ability to communicate performance data and campaign insights clearly and confidently


What You'll Do:

  • Partner with your Manager to understand each client's objectives and how paid media supports their broader strategy
  • Participate in planning, research, and analysis to inform media decisions
  • Lead media planning and strategy for assigned accounts, with guidance as needed
  • Execute and manage paid media campaigns across multiple platforms
  • Ensure campaigns are built accurately, follow platform best practices, and are continually optimized for performance
  • Collaborate with analytics teams to ensure proper tracking and performance monitoring
  • Serve as the primary day-to-day contact for clients regarding their paid media efforts
  • Maintain precise budget oversight, delivery pacing, and reporting
  • Bring proactive thinking, new ideas, and meaningful test plans to improve outcomes


This role is based in San Diego, CA, with a flexible hybrid work model. Remote candidates in approved U.S. locations will be considered for the right fit.

This role requires someone who is comfortable working Pacific Standard Time (PST) hours, as the clients supported are based in California.

This range may differ based on your geographic location, cost of living considerations, and individual experience and skill set.

Hiring Range

$85,000-$95,000 USD

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