Position SummaryRole and ResponsibilitiesThe Senior Manager, Paid Media will be responsible for co-developing and executing data-driven paid media strategies to grow Samsung Ads' B2B customer base and revenue across paid channels. They will make an impactful contribution to our growing growth marketing division within the Samsung Ads Marketing organization, helping to build a program responsible for driving incremental business opportunities, generating high-quality leads, accelerating pipeline, and contributing to revenue growth.
Reporting into the Director of Demand Generation, the Paid Media Senior Manager will co-own performance marketing strategy and execution across paid search, paid social, programmatic display, and content syndication. The right candidate will drive engagement and lead generation across these channels through a cross-channel approach that attracts, educates, and nurtures current and potential customers across different phases of the buyer journey. They will conduct in-depth analysis to understand the drivers of performance and identify and implement enhancements to optimize strategy and execution. This person will help drive the experimentation agenda, run quantitative analyses, and execute on growth levers identified through testing.
The candidate should thrive in a fast-paced and dynamic environment, working cross-functionally with Sales, Marketing Ops, Brand, and agency partners to drive results. They should have an entrepreneurial mind-set, taking ownership in creating opportunities, aligning to organizational objectives, and being nimble in identifying and acting on new ways to drive pipeline.
Key responsibilities and deliverables:- Co-develop paid media strategy, bringing channel expertise and performance data to inform how and where we invest across paid search, paid social, programmatic display, and content syndication
- Own end-to-end campaign execution across all paid channels, driving account penetration, pipeline influence, and engagement across the buying committee
- Manage the paid media budget, track pacing, flagging reallocation opportunities, and making data-backed recommendations on spend distribution across channels
- Develop audience segmentation and targeting strategies to reach advertising decision-makers
- Lead structured A/B testing across creative, copy, audiences, and formats; translate results into channel strategy recommendations and budget decisions
- Partner with Marketing Ops and other teams to maintain clean campaign tracking, UTM hygiene, Salesforce integration, and accurate attribution
- Collaborate with the Brand/Creative team on ad creative development and ensure messaging alignment across channels
- Manage external agency relationships where applicable, serving as day-to-day lead on deliverables and performance
- Build and maintain performance dashboards and contribute to weekly and monthly demand gen reporting, surfacing insights that shape broader program strategy
Skills Needed:- 7-10 years of hands-on paid media experience with at least 4+ years in B2B demand generation
- Demonstrated experience co-owning or contributing to paid media strategy with a track record of results against pipeline and account engagement goals
- Deep expertise in LinkedIn Campaign Manager; strong command of its full ad product suite and a clear POV on what drives B2B performance
- Solid proficiency in Google Ads and Microsoft Advertising, including search campaign management, smart bidding, and audience targeting
- Comfort with shared budget ownership and able to track pacing, model scenarios, and make spend recommendations with confidence
- Passion for staying up to date with the latest marketing technologies and trends, including AI-assisted tools, and applying them to drive growth
- Self-starter with an entrepreneurial mind-set; thrives in lean, fast-moving environments and brings proactive thinking to both strategy and execution
- Strong communicator who can engage credibly with senior stakeholders, Sales partners, and cross-functional teams
Skills and QualificationsSalary Range Pay Transparency: Compensation for this role, for candidates based in New York, NY is expected to be between Base range: $180,000 ~ $210,000. Actual pay will be determined considering factors such as relevant skills and experience, and comparison to other employees in the role. Regular full-time employees (salaried or hourly) have access to benefits including: Medical, Dental, Vision, Life Insurance, 401(k), Employee Purchase Program, Tuition Assistance (after 6 months), Paid Time Off, Student Loan Program (after 6 months), Wellness Incentives, and many more.
