Primary Purpose

Paid Media Manager will manage and optimize all paid campaigns with the primary focus on driving high quality leads for center enrollments. The ideal candidate will have a deep understanding of paid media trends, algorithms, audience engagement strategies, execution, and analytics to maximize efficiency and drive growth. This role requires a passionate and data driven digital marketer and creative thinker who can drive paid media growth while maintaining our brand voice and values.

Paid Media Manager, Benefits will lead our paid media strategy, execution, and growth across all platforms with the primary focus on driving benefit registrations and utilization. The ideal candidate will have a deep understanding of paid media trends, direct mail execution, algorithms, audience engagement strategies, execution, and analytics to maximize efficiency and drive growth. This role requires a creative thinker, a data-driven strategist, and an inspiring leader who can drive paid media growth while maintaining our brand voice and values.

This is a hybrid position requiring 3 days a week onsite at our headquarters in Newton, MA.

Essential Functions/Responsibilities

• Campaign Optimization: Analyze campaign data, identify trends, and develop actionable insights to improve performance.
• Campaign Tracking: Responsible for ensuring proper tracking is in place.
• Strategy Development: Develop and implement a comprehensive paid media strategy that drives benefit registration and utilization across digital channels and direct mail
• Campaign Management: Manage and optimize digital paid media campaigns across multiple platforms (Google, DV360, LinkedIn etc.) to maximize efficiency and performance. Ability to execute in platforms as needed.
• Direct Mail: Own direct mail strategy and execution
• Budget Management: Strategically allocate and manage budgets across paid channels
• Collaboration: Partner with vendors and internal teams to innovate, test, and scale marketing tactics
• Testing and Innovation: Maintain and implement an A/B testing roadmap to optimize creative, audiences, and customer experience to drive registration. Identify new channel testing opportunities to efficiently expand our paid media
• Data Analysis: Analyze and report on key performance metrics, providing actionable insights and recommendations
• Partnership: Manage and work closely with external and internal partners to ensure we're executing and optimizing campaigns and driving results. Maintain strong 3rd party vendor relationships (Google, Direct Mail, etc.).
• Industry Research: Perform ongoing competitive and industry analysis to identify latest trends and growth opportunities

Minimum Qualifications:

• Bachelor's Degree in Marketing, or a related field required
  • In lieu of a degree, an additional 7 years of experience would be considered
• 4-5 years of experience in digital or performance marketing

Preferred Qualifications:

• Proven track record of managing and executing successful Direct Mail, SEM, Paid Social, LinkedIn, and Programmatic campaigns across B2C or ecommerce
• Programmatic buying experience using DV360 a plus
• Familiarity with and understanding of the broad scope of paid channels like direct mail, email, YouTube, etc.
• Strong analytical skills with proficiency in Google Analytics, Google Ads, Meta Ads, LinkedIn
• Excellent project management skills, with the ability to manage multiple projects and deadlines
• Strong understanding of digital marketing best practices specifically across SEM, Programmatic, LinkedIn and other Paid Social
• Exceptional communication and interpersonal skills, with the ability to work within a team environment and to collaborate effectively across departments
• Proficiency in creative requirements for multimedia channels with creative briefing and testing competence, specifically for Google DV360 and LinkedIn
• Excellent project management skills, with the ability to manage multiple projects and deadlines
• Agency experience is a plus

At this time, Bright Horizons will not sponsor an applicant for employment authorization/visa for this position.

Compensation:

The annual salary for this position is between $100,000-$117,000. The pay range listed here is what Bright Horizons in good faith anticipates offering for this job opening. Actual compensation offers within this range will depend on a variety of factors including experience, education and training, certifications, geography, and other relevant business or organizational factors.

Benefits:

Bright Horizons offers the following benefits for this position, subject to applicable eligibility requirements:

• Medical, dental, and vision insurance
• Paid vacation, sick, holiday, and parental bonding leave
• 401(k) retirement plan
• Long-term and short-term disability insurance
• Life insurance
• Money-saving discounts and financial planning tools
• Tuition assistance and education coaching
• Caregiving support and resources for the children and adults in your family
• Learn more at https://careers.brighthorizons.com/us/en/health-and-wellness

Life at Bright Horizons:

At Bright Horizons, you're more than your job title - you're the difference. Whether you're nurturing a child's first steps or supporting the systems behind the scenes, your work creates real impact. We're a community that celebrates individuality, invests in your growth, and supports your whole self. Because when you thrive, so do the children, families, and clients we serve. Join us and help build a brighter future - for yourself and for others.