Paid Media and Digital ManagerLevel: Journeyman | Work Location: RemoteABOUT THE ROLERed Carrot is seeking a Paid Media and Digital Manager to support media strategy, execution, and performance reporting for a federal program. This role brings strong hands-on experience managing paid media across digital platforms and contributes to broader media efforts under the strategic guidance of the Director.
KEY RESPONSIBILITIES- Support cross-channel media planning and execution with strategic guidance from the Director
- Manage digital advertising efforts across platforms including Meta, Google, LinkedIn, and others
- Monitor campaign performance, analyze results, and deliver actionable reporting
- Use analytics tools to assess performance trends, audience behavior, and media effectiveness
- Advise internal teams on paid media and digital best practices and lead execution of relevant tactics, including paid advertising creative production
- Collaborate with strategists and creatives to ensure integrated execution across channels
- Conduct light SEO performance monitoring and reporting to inform content and media decisions
- Leverage AI-enabled platforms and features for campaign optimization, audience insights, and efficiency where appropriate
- May be responsible for other duties as assigned
MINIMUM QUALIFICATIONS- 5-7 years of experience in paid media and digital marketing, including hands-on campaign execution and reporting
- Experience managing paid media on social and search platforms (Meta Ads Manager, Google Ads, etc.)
- Basic understanding of SEO and content performance optimization
- Familiarity with analytics tools including Google Analytics, Google Tag Manager, SEMrush, and platform-specific dashboards
- Comfortable making platform recommendations and optimizing campaigns based on performance data
- Federal government experience strongly preferred
Benefits at Red Carrot: - Training and Development - Tuition reimbursement and professional trainings for eligible employees.
- Healthcare - Top-tier medical, dental, vision, life insurance and long-term disability coverage.
- 401(k) Plan - 401(k)-retirement and Roth plan with company matching and no vesting period.
- Profit Sharing - Discretionary profit-sharing plan to all eligible employees after one year of employment.
- Paid Time Off - Provides flexible work hours, paid time off, and 11 federal holidays.
