Owner Loyalty Manager

Wise Auto Group

$70K — $95K *
Manufacturing & Automotive
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 5+ years of experience in customer loyalty or retention roles.
  • Proven track record in developing and implementing successful retention programs.
  • Strong analytical skills with the ability to interpret data and make strategic recommendations.
  • Excellent communication and interpersonal skills for cross-department collaboration.
  • Experience in the automotive industry is a plus.

Responsibilities

  • Develop and launch innovative owner loyalty programs.
  • Proactively engage with customers nearing lease or finance maturity.
  • Coordinate proactive service reminders and follow-up outreach.
  • Organize and manage customer appreciation and engagement events.
  • Identify and convert service customers into repeat buyers through targeted strategies.
  • Monitor client satisfaction metrics and resolve escalated issues.
  • Analyze retention data and present findings to management.

Benefits

  • Opportunity to shape customer loyalty and satisfaction strategies.
  • Cross-functional work environment promoting collaboration.
  • Engagement with various departments for comprehensive strategy development.
  • Exposure to sales, service, and marketing initiatives.
  • Potential for professional growth within a leading automotive brand.
Full Job Description
The Nissan Owner Loyalty Manager is responsible for developing and executing strategies that increase customer retention, repeat vehicle purchases, and overall owner satisfaction for the Nissan brand. This role works cross-functionally with Sales, Service, Marketing, and Customer Experience teams to strengthen long-term relationships with existing Nissan owners and maximize lifetime customer value.

Customer Retention & Engagement

  • Develop and implement owner loyalty programs and retention campaigns.
  • Proactively contact customers approaching lease maturity, finance maturity, or recommended trade cycles.
  • Coordinate service reminders and owner follow-up communications.
  • Organize customer appreciation events and owner engagement initiatives.
Sales & Revenue Growth
  • Identify opportunities to convert service customers into repeat vehicle buyers.
  • Support sales team with loyalty incentives and upgrade programs.
  • Track owner repurchase rates and recommend improvement strategies.
  • Assist in managing lease retention and renewal processes.
Customer Experience Management
  • Monitor Customer Satisfaction Index (CSI) and Net Promoter Score (NPS).
  • Resolve escalated customer concerns to ensure positive ownership experiences.
  • Partner with Service and Sales Managers to improve customer touchpoints.
Data Analysis & Reporting
  • Maintain accurate records in CRM systems.
  • Track and report key performance indicators (KPIs).
  • Analyze retention data and recommend action plans to leadership.
  • Present monthly performance reports to management.
Cross-Department Collaboration
  • Work closely with Sales Managers, Service Advisors, and BDC teams.
  • Support marketing campaigns targeted toward current Nissan owners.
  • Ensure alignment between service retention and sales retention strategies.

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