Apple

Owned Social Strategist - App Store

Apple$120K — $150K *
Consumer Technology
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 5+ years in digital/social marketing specializing in social media.
  • 3+ years of agency and vendor management experience.
  • In-depth knowledge of the app developer ecosystem and its culture.
  • Strong self-starter mentality, thriving in ambiguity.
  • Exceptional attention to detail in customer-facing communications.
  • Proven ability to present data-driven insights effectively.
  • Experience collaborating with high-profile talent and creators.

Responsibilities

  • Spearhead the development of an innovative organic social strategy for the App Store.
  • Map social initiatives to measurable KPIs, providing insights to stakeholders.
  • Create social-first concepts and campaigns for App Store channels.
  • Collaborate with cross-functional teams on integrated campaigns.
  • Educate teams on social best practices and emerging trends.
  • Integrate AI optimizations while maintaining content authenticity.
  • Manage agency relationships and support social programming as needed.

Benefits

  • Opportunity to innovate and shape a new social strategy.
  • Collaborative work environment with cross-functional teams.
  • Engagement with high-profile projects and talent.
  • Emphasis on professional development and thought leadership.
  • Flexible working arrangements accommodating on-call needs.
Full Job Description
The Services Social Marketing team is seeking an Owned Social Strategist to build and launch an all-new organic social marketing strategy for the App Store. This role involves overseeing owned and operated channels, collaborating with partner channels, and translating marketing priorities into clever, engaging social executions. The ideal candidate is a highly autonomous social media expert who understands the app developer world, knows how to effectively leverage social to tell impactful stories, and cultivates deeply engaged audiences. Spearhead an entirely new organic social strategy for the App Store, bringing marketing priorities to life through clever and innovative ideation. Map all social efforts back to clear measurement frameworks, delivering actionable reporting and insights to key stakeholders. Develop social-first concepts, campaigns, and programs that feed into App Store owned social channels. Work with multiple cross-functional teams on planning and executing integrated campaigns and projects on social. Evangelize social best practices to educate cross-functional teams and stakeholders, internally and externally. Demonstrate thought leadership and perspective around best-in-class social trends, ideas, and strategy for key marketing moments. Identify and integrate AI optimizations into daily workflows to improve efficiency, while fiercely protecting the authentic, human voice of our content. Lead social briefings for campaigns, formats, and initiatives with a third party agency. Provide hands-on support for programming and publishing, as needed, across owned social channels. Manage agency relationships. On-call nights and weekends as needed. 5+ years experience in digital/social marketing in the social media space. 3+ years managing agencies and vendors. Deep understanding of the app developer ecosystem and the unique culture, challenges, and triumphs of app creation. Self-starter who thrives working autonomously while navigating ambiguity with confidence. Meticulous attention to detail in both strategic planning and tactical execution of all customer-facing communications from App Store social channels. Proven ability to map social initiatives to measurable KPIs and present data-driven insights to key stakeholders. Experience working directly with creators, talent, and other external partners to collaborate on social marketing efforts. Ability to understand and use data to inform strategic decisions, including audience insights, platform trends, content performance benchmarks, social listening, etc. Excellent storytelling and presentation skills. Experience collaborating with multiple cross-functional teams and stakeholders. Strong leadership and negotiation skills. Ability to juggle multiple campaigns and projects simultaneously. Experience working with high-profile talent on high-stakes projects. Futuristic thinker and creative problem-solver to ensure Apple Services are uniquely ahead of the curve, cementing a position as a leader in innovative social media storytelling. A true social media savant who keeps their finger on the pulse of constantly evolving platforms, emerging formats, and shifting audience expectations for brand engagement. Experience developing and pitching new strategic social media approaches to legacy channels. Tuned in to cultural trends and conversations around apps, gaming, books, podcasts, music, fashion, sports, tech, and entertainment. Understanding of media, technology, and the ever-changing landscape of social platforms, audiences, and behaviors. Collaborative and team-oriented approach resulting in shared success. Demonstrates professionalism and work ethic with the ability to set boundaries. Excellent communicator and collaborator, pitching new ideas and gaining buy-in across multiple teams and leadership. Excited about driving forward social creative which impacts generative engine optimization strategies for LLM citations and agent-based search tools.

About Apple

Apple is a corporation that designs, manufactures, and markets mobile communication and media devices, personal computers, portable digital music players, and sells a variety of related software, services, peripherals, networking solutions, and third-party digital content and applications. Apple provides many products and services, including iPhone; iPad; iPod; Mac; Apple TV; a portfolio of consumer and professional software applications; the iOS and OS X operating systems; iCloud; and accessories, service, and support offerings. It sells its products worldwide through its retail stores, online stores, direct sales force and third-party cellular network carriers, wholesalers, retailers, and value-added resellers to the consumer and also sells third-party iPhone, iPad, Mac and iPod compatible products, including application software and accessories through its online and retail stores. Introduced in 1984, the Macintosh was the first widely sold personal computer with a graphical user interface (GUI). That feature and others such as an improved floppy drive design and a low-cost hard drive that made data retrieval faster helped Apple cultivate a reputation for innovation. Apple was named as the most admired company in the United States in 2008 and in the world from 2008 to 2012 by the Fortune magazine. The company was founded by Steven Paul Jobs, Steve Wozniak, and Ronald Gerald Wayne on April 1, 1976, and is headquartered in Cupertino, California.

Apple Careers

Join Apple, a place where extraordinary people gather to do their best work. Our ever-expanding global team is at the forefront of innovation and leadership in the tech industry. At Apple, we're not just building products—we're crafting the kind of wonder that revolutionizes entire industries. It's the diversity of our people and their ideas that inspires the innovation that runs through everything we do, from amazing technology to industry-leading environmental efforts. Work You’ll Do Embark on a journey with Apple’s market-leading team to help some of the world’s most influential companies navigate their path to digital mastery with cutting-edge technology and services. Transform industries and touch lives with your unique ideas at Apple. Here, you’ll lead through a unique position at the intersection of technology, creativity, and robust industry expertise. Collaborate with a global team of professionals who are at the top of their game in technology and design. Apple isn’t just a company, it’s a community of innovators and passionate thinkers. Introducing the Apple Innovation and Leadership Initiative We are building a market-leading team to drive our efforts in delivering groundbreaking solutions and services. At Apple, job opportunities are abundant, offering you the chance to explore diverse roles from engineering to marketing, all designed to empower your career growth. Do Innovative Work Join the largest group of creative and technical experts in the world—professionals dedicated to redefining what’s possible through technology and innovation. Deliver targeted solutions through a depth and breadth of expertise that’s unmatched, driving forward our commitment to excellence and leadership in every project we undertake. Be Part of a Great Team Engage in a wide range of projects utilizing Apple’s technology and resources. Harness the unparalleled capabilities, global scale, and joint solution development that only Apple can offer. Future-Proof Your Career Advance your career with limitless opportunities at Apple. Go as far as your ambition takes you with unmatched training, development, and certification support. Explore Discover how Apple is leading the way in tech innovation: [With iOS] Businesses can streamline operations and enhance customer interactions... READ MORE Smart home technology integration that sets the standard for convenience and security... READ MORE The Apple Experience Our combined service capabilities, global scale, and joint solution development help clients overcome challenges and lead transformation in their industries. Clients worldwide look to Apple for new strategies and solutions that drive growth and innovation in the digital era. Stay Connected Join Our Team Search open positions that match your skills and interests. We look for passionate, curious, creative, and solution-driven team players. Whether you’re seeking a professional role, an internship, or a leadership position, Apple offers a variety of employment opportunities. SEARCH APPLE JOBS Keep Up to Date Stay ahead with career tips, insider perspectives, and industry-leading insights you can put to use today—all from the people who work here. READ CAREERS BLOG Job Alert Emails Personalize your subscription to receive job alerts, latest news, and insider tips tailored to your preferences. See what exciting and rewarding opportunities await at Apple, a company committed to diversity, innovation, and leadership. Explore job opportunities, employment benefits, and the culture of growth and innovation at Apple. Prepare your resume, hone your interview skills, and ready yourself for a career at one of the most prestigious companies in the world. Join us in pushing the boundaries of what is possible.
Learn more about Apple
Size
154,000 employees
Market Cap
$2,074.3 billion
Industry
Net Income
$63.9 billion
Founded
1976
5 Year Trend
+11.5%
Revenue
$294.1 billion
NASDAQ

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