YOUYou are a strategic storyteller and hands-on content leader who knows how to plan, create, and evolve a brand's presence across owned and earned channels. You bring strong writing and editorial judgment, paired with the ability to prioritize work, manage multiple stakeholders, and consistently elevate content quality over time.
You operate comfortably with autonomy, translating campaign strategies and business priorities into compelling organic narratives that strengthen brand reputation, engagement quality, and long-term growth. You collaborate closely with Campaign Strategy & MarCom, Growth, Product, PR, and Digital Marketing to ensure stories are timely, relevant, and executed with consistency and polish.
As the Owned & Earned Media Lead, you own the day-to-day strategy and execution of organic social, blog storytelling, website, webinars, whitepapers, and earned media amplification across priority channels. You are accountable for content quality, channel consistency, and measurable engagement outcomes, while continuously improving content standards, processes, and performance in partnership with cross-functional teams.
WHAT YOU'LL BE DOINGOrganic Social Strategy, Execution & Optimization (35%)- Own organic social presence across LinkedIn, Facebook, Instagram, YouTube, and emerging channels.
- Translate campaign strategies and business priorities into channel-appropriate social narratives and content plans.
- Write and publish high-quality social copy, micro-stories, captions, and posts for campaigns, products, employees, and customer stories.
- Identify engagement opportunities, community conversations, and relevant industry trends to inform ongoing content strategy.
- Partner with Growth Marketing on scheduling, workflows, and content readiness (Growth Marketing owns calendars and tooling).
- Establish and maintain social listening practices, community response guidelines, and escalation paths for time-sensitive issues.
- Continuously evaluate performance and refine content approaches to improve engagement quality and relevance.
Owned Media Content (Blog, Website, Whitepaper, Webinar & Storytelling) (25%)- Own the planning, writing, and editing of blog posts, website landing pages, interviews, customer stories, recaps, and product storytelling.
- Partner with subject-matter experts to translate technical or complex topics into clear, engaging narratives.
- Ensure all written content meets brand standards for tone, accuracy, and clarity.
- Support amplification of blog content across social, email, and earned channels. -
- Collaborate with SEO and Digital Marketing teams to ensure content quality, accessibility, metadata accuracy, and ongoing content hygiene.
Earned Media, PR & Partner Amplification (20%)- Support PR and communications initiatives by drafting messaging, shareable social posts, content briefs, and amplification assets tied to news, launches, and thought leadership.
- Package customer success stories, product highlights, and event moments for external sharing and partner use including user-generated content.
- Collaborate with industry partners, associations, distributors, and influencers to amplify approved stories and announcements.
- Maintain alignment with messaging frameworks and positioning developed by Campaign Strategy & Marketing Communications.
- Follow established approval workflows, disclosure requirements, and measurement expectations for earned amplification.
- Support issues-management workflows and coordinate with PR/Comms on responsive content as needed.
Copywriting, Content Creation & Asset Sourcing (15%)- Write clear, polished copy for social posts, blogs, email snippets, and campaign content.
- Source, crop, and organize images, graphics, and short video clips to support storytelling needs.
- Maintain organized content libraries with consistent naming, version control, and reuse in mind.
- Partner with agencies, designers and Growth Marketing to support content blocks, drafts, and visual needs.
Content Enhancement (5%)- Edit, refine, and improve content for clarity, accuracy, accessibility, and audience fit.
- Apply consistent editorial judgment to ensure all owned and earned content meets brand standards.
- Ensure accessibility requirements, metadata, tagging, alt text, and summaries are consistently applied.
Cross-Channel & Governance Responsibilities- Ensure owned and earned content aligns with core messaging frameworks and remains consistent with paid, email, and web channels.
- Co-own the editorial plan with Digital Marketing by providing prioritized themes, briefs, and deadlines.
- Maintain accessibility standards, metadata, tagging, alt-text, and structured summaries across all owned content.
- Define, track, and report owned and earned media KPIs (reach, engagement quality, assisted traffic and conversions), translating insights into ongoing content and editorial improvements.
DESIRED SKILLS AND EXPERIENCEIf you can do everything listed above, you've got what it takes. Perhaps some of the following would be helpful too:
Education / Credentials- Bachelor's degree in marketing, communications, journalism, digital media, or related field preferred.
- Training or certification in social media management, content strategy, or PR is a plus.
Experience- 5+ years of experience in organic social media, content marketing, or digital storytelling with demonstrated ownership of channels or content programs.
- Proven ability to write high-quality copy across multiple digital formats (social, website, email, blog, long-form).
- Experience managing or producing content for brand social channels.
- Experience with partner amplification, PR support, or community engagement a plus.
Preferred experience:- Exceptional writing, editing, and storytelling skills
- Strong understanding of organic channel dynamics and best practices
- Creative thinker with strong editorial judgment
- Skilled at sourcing and organizing images and supporting media
- Ability to simplify complex information into clear, engaging content
- Highly collaborative and able to work cross-functionally
- Detail-oriented, organized, and consistent
- Demonstrated ability to operate independently and manage multiple priorities - Strong editorial judgment and comfort giving and receiving feedback
- Experience working within campaign frameworks and cross-functional teams
- Ability to translate performance data into content improvements
PHYSICAL REQUIREMENTS AND WORK ENVIRONMENTThe physical demands and work environment characteristics described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
PHYSICAL REQUIREMENTS While performing the duties of this job, the employee is frequently required to sit, talk, and hear, and sometimes walk and stand. While performing the duties of this job, the employee may occasionally push or lift up to 25 lbs.
WORK ENVIRONMENT This job operates in a professional office environment where standard office equipment such as computers, phones, printers/scanners, etc. are frequently used.
TRAVELThis job requires 25% domestic travel.
WORK STATUS & LOCATIONThis full-time, exempt, position is located in Plano, TX and is eligible for remote work.
RELOCATIONRelocation is not available for this position.
PAY$75,100 - $120,200 / year
#LI-Remote
REWARDS AT SIMPSON STRONG-TIEWe recognize and reward employees with a carefully designed and comprehensive rewards package, including competitive compensation, quarterly bonuses or commission and first-rate benefits. May exclude some positions, such as seasonal jobs.
- Quarterly Bonuses/Commission: You will be eligible for either a bonus or commission, paid on a quarterly basis. We believe all employees affect customers, sales and revenue - directly or indirectly - and should be rewarded by sharing the company profits.
- Benefits: We provide a wide range of benefits for eligible full-time employees including: medical, dental, vision, retirement contributions, employee stock purchase and bonus plans, pay for holidays, vacation, sick days, funerals and jury duty, years of service awards, employee discounts, employee referral bonuses, charitable contribution matching, education reimbursement and more. View benefit plan details here: https://benefits.strongtie.com/.
