Outside Salesperson for Police Tactical and Soft Goods

Dana Safety Supply

$120K — $150K *
Education, Government & Non-Profit
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 3+ years of outside sales experience, preferably in law enforcement distribution.
  • Sales background with a focus on soft goods such as duty gear and body armor.
  • Strong communication and interpersonal skills essential for relationship building.
  • Understanding of local market dynamics relevant to public safety entities.
  • Proficient in CRM software for managing customer relationships.
  • Self-motivated with a proven track record of meeting sales targets.
  • Ability to travel extensively, spending 75% of time on the road.

Responsibilities

  • Build and nurture relationships with law enforcement and public safety entities.
  • Conduct regular sales calls in the designated territory.
  • Proactively identify and pursue new business opportunities.
  • Collaborate with management to achieve targeted sales growth.
  • Be recognized as the primary contact for end-users in the territory.
  • Monitor and respond to market behavior and competitive trends.
  • Ensure compliance with local, state, and federal regulations.

Benefits

  • Comprehensive 401k plan for retirement savings.
  • Health and dental insurance to support employee well-being.
  • Flexible Spending Account options available.
  • Generous paternity leave policy.
  • Paid time off to promote work-life balance.
Full Job Description
Dana Safety Supply is seeking an Outside Salesperson for the Rancho Cucamonga, CA area.

Responsibilities:

Outside Salespersons are responsible for all aspects of the sales process in a given territory by initiating and maintaining the day-to-day business relationships with current customers while developing new customer relationships. Relationships include law enforcement, fire, EMS, and public safety entities. The outside salesperson must continually update their knowledge of Dana Safety Supply products while developing various sales tools to sell new products. In this position you will focus on police tactical and soft good sales.

  • Be well versed about available products and equipment
  • Make regularly scheduled sales calls on assigned customers in your territory.
  • Proactively identify leads, manage prospects and acquire new business.
  • Work closely with managers within the territory to ensure the territory growth plan is being met.
  • Be viewed as the key contact by end-users.
  • Work closely with managers in setting, monitoring, and achieving sales goals.
  • Proactively develop and maintain an awareness of market behavior and competitive trends and respond accordingly.
  • Remain up to date and compliant with appropriate local, state, and federal regulations.
  • Review orders for correct pricing and content.
  • Complete required reports and other paperwork in a timely manner and in accordance with Company policy.
  • Learn and navigate our computer systems.
  • Attend training and sales meetings.
  • Assemble and disassemble trade show booths.
  • Other duties as assigned.


Work Hours:

Minimum work week of 40 hours or whatever it takes to meet sales goals. Travel may include Evenings, Saturdays, and Sundays

Competitive base salary plus commission; driven reps can earn potentially $150,000+

Dana Safety Supply offers robust benefits plans to include 401k, Health and Dental Insurance, Flexible Spending Account, Paternity Leave, Paid Time Off, and much more.

Requirements

  • Three years of outside sales experience (Industry experience preferred).
  • Sales experience in the law enforcement distribution industry, particularly with a focus on soft good products to include, duty gear, clothing and body armor.
  • Strong communication and Interpersonal skills.
  • Knowledge of local market dynamics.
  • Proficiency in CRM software.
  • Self-motivated and results oriented with a proven track record of achieving sales targets.
  • Attend trade shows and other sales related functions.
  • Ability to work independently and maintain the overall sales strategy
  • 75% of time spent traveling and visiting customers.
  • Maintain a professional and approachable appearance.
  • Able to frequently lift and/or move up to 50 pounds.
  • Clear Driving Record.

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