Outside Sales Representative for Law Enforcement Vehicle Equipment

Dana Safety Supply

• $120K — $150K *
Business Services
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 3+ years of outside sales experience in the law enforcement or public safety sector.
  • Strong understanding of law enforcement operations and procurement processes.
  • Excellent relationship-building skills with public sector clients.
  • Proficient in technical consultation and product demonstrations.
  • Valid Driver's License with a clean driving record.

Responsibilities

  • Identify and engage potential customers in public safety and law enforcement sectors.
  • Sell a variety of tactical gear and upfitting products.
  • Build and maintain long-term client partnerships.
  • Conduct technical consultations and equipment demonstrations on-site.
  • Prepare quotes, bids, and proposals for client inquiries.
  • Collaborate with technicians and project managers for seamless service delivery.
  • Stay updated on industry trends and compliance standards.

Benefits

  • Competitive base salary with commission opportunities.
  • Company vehicle and gas card provided.
  • Comprehensive medical, dental, and vision insurance.
  • 401(k) Roth Retirement Plans offered.
  • Flexible Spending Account (FSA) availability.
  • Generous Paid Time Off (PTO) and Paternity Leave.
  • Access to ongoing professional development and training.
Full Job Description
Description

Position Summary

Dana Safety Supply is seeking an Outside Sales Representative is responsible for developing and maintaining relationships with police departments, sheriff's offices, federal agencies, and other public-safety organizations. This role focuses on promoting and selling products and solutions designed for law enforcement operations, including vehicle equipment platforms, tech, and installation services. This position also includes selling tactical equipment. The ideal candidate understands the law-enforcement environment, procurement processes, and the unique operational challenges agencies face.

Primary Responsibilities
• Business Development: Identify and engage potential customers within public safety and law enforcement sectors.
• Product Promotion: Sell a full line of upfitting products (cages, consoles, mounts, etc.) and "soft goods" (tactical gear, duty gear, clothing, and body armor).
• Relationship Management: Build and maintain long-term partnerships with new and existing clients.
• Technical Consultation: Conduct onsite visits, equipment demonstrations, and professional product consultations.
• Sales Operations: Prepare quotes, bids, and formal proposals for customer inquiries or RFPs.
• Collaboration: Work alongside in-house technicians and project managers to ensure seamless delivery and customer satisfaction.
• Market Awareness: Stay current on industry trends, compliance standards, and local market dynamics.

Employment Requirements
• Must possess a valid Driver's License and maintain a clean driving record.
• Successful completion of a pre-employment background check and drug screen.

Benefits & Compensation

Dana Safety Supply offers a competitive compensation package and a comprehensive benefits suite, including:
• Competitive base salary plus commission; driven reps can earn potentially $150,000+
• Company vehicle provided
• Company Gas Card provided
• Comprehensive medical, dental, and vision insurance.
• 401(k) Roth Retirement Plans
• Flexible Spending Account (FSA)
• Paid Time Off (PTO) and Paternity Leave
• Employee Rewards & Recognition program.
• Ongoing professional development and training opportunities.

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