Outbound Marketing Engineer

Middesk$90K — $130K *
Enterprise Technology
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 2-5 years in growth marketing, demand generation, ABM, or outbound strategy, preferably in B2B SaaS or fintech.
  • Deep understanding of outbound systems, personalization techniques, and SDR workflows.
  • A builder mentality with a focus on creating infrastructure and processes instead of merely executing tasks.
  • Highly resourceful and execution-driven, with comfort in moving forward even when details are uncertain.
  • Strong instincts for communication and messaging.
  • Genuine enthusiasm for utilizing tools, automation, and modern GTM techniques.

Responsibilities

  • Design and implement outbound growth programs across various channels including ABM, email, LinkedIn, and events.
  • Develop AI-driven prospect research and personalization workflows that maintain a balance between scale and specificity.
  • Collaborate with SDRs to build effective systems and messaging that enhance the sales team's efficiency.
  • Establish segmentation, targeting, and account intelligence systems based on real-time signals.
  • Analyze and optimize outbound performance metrics.
  • Create innovative go-to-market experiments and execute breakout campaigns targeting events.

Benefits

  • Hybrid work model with flexibility.
  • Opportunities for in-person collaboration in NYC or SF offices.
  • Support for modern tooling and automation in the marketing process.
Full Job Description
The Role

Marketing is being completely reinvented. AI is changing how companies reach buyers, how outbound gets built, and what it even means to break through the noise. The best growth teams right now aren't running more sequences - they're rethinking the entire motion from scratch, using modern tooling to reach the right accounts with precision and speed that wasn't possible two years ago.

That's what this role is about. You'll build Middesk's outbound engine: the systems, the targeting, the creative GTM plays that get us in front of the right buyers. You'll work across ABM, personalized outreach, SDR partnership, and account-based campaigns - using AI and automation not as shortcuts but as force multipliers.

This is a builder role. If you want to engineer the way a company grows, this is it.

We follow a hybrid work model, and for this role, there is an expectation of 3 days per week in our NYC or SF office. Candidates should be based within a commutable distance, as we believe in the value of in-person collaboration and building strong team connections while also supporting flexibility where possible.

What You'll Own
  • Outbound growth programs across ABM, email, LinkedIn, events, and targeted campaigns
  • AI-enabled prospect research and personalization workflows that scale without losing specificity
  • SDR partnership, building the systems and messaging that make the sales team faster and more effective
  • Segmentation, targeting, and account intelligence infrastructure grounded in real signal
  • Outbound performance analytics and optimization
  • Creative GTM experiments, event-based targeting, and breakout campaign moments
What We're Looking For
  • 2-5 years in growth marketing, demand generation, ABM, or outbound strategy, ideally in B2B SaaS or fintech
  • Strong understanding of outbound systems, personalization mechanics, or SDR workflows
  • Builder mentality, you create infrastructure and processes, not just execute tasks
  • Highly resourceful and execution-oriented, comfortable moving before everything is defined
  • Strong communication and messaging instincts
  • Excited by tooling, automation, and modern approaches to GTM
Bonus Points
  • Experience at companies like Ramp, Mercury, Brex, Clay, Rippling, or Deel
  • Hands-on experience with Clay, Apollo, HubSpot, Outreach, or outbound automation platforms
  • Experience building AI-enriched prospect research or agentic outbound workflows
  • Strong creative instincts around campaigns, events, or account-based engagement

About Middesk

Middesk is a San Francisco-based company that provides a platform for businesses to verify the legitimacy of other businesses. The company was founded in 2018 by Kyle Mack and Kurt Ruppel. Middesk's platform uses machine learning algorithms to analyze public data and provide insights into a company's legitimacy, such as its legal structure, ownership, and financial health. The company's customers include banks, insurance companies, and other businesses that need to verify the legitimacy of their partners and vendors.
Learn more about Middesk
Size
20 employees
Industry
Founded
2018

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