What You Will Be Doing- Lead OOH strategy, planning, and buying for assigned customers, ensuring recommendations align with business objectives, target audiences, market considerations, and budgets.
- Manage OOH campaigns throughout the full lifecycle, from initial planning and buying through production, launch, monitoring, optimization, and post-campaign reporting.
- Serve as the primary OOH lead for assigned customers, providing strategic guidance, presenting recommendations, and building trusted client relationships while supporting additional customers as needed.
- Translate client objectives into actionable OOH recommendations, including market selection, audience strategy, format mix, inventory, investment levels, and timing.
- Manage media partner relationships, source and evaluate inventory, negotiate rates, secure added value, and identify new opportunities that strengthen client media investments.
- Partner with vendors and production teams to manage campaign specifications, creative requirements, timelines, trafficking, and launches while maintaining strong quality standards.
- Collaborate with planning, strategy, analytics, and other media channel teams to integrate OOH recommendations into broader media plans and client proposals.
- Monitor campaign delivery and marketplace conditions, proactively identifying potential issues and working with internal and external partners to develop solutions.
- Leverage available audience, marketplace, performance, and measurement data to evaluate OOH effectiveness and translate campaign results into actionable client insights.
- Identify emerging formats, inventory opportunities, measurement solutions, and industry developments that can strengthen OOH strategies and create additional value for clients.
- Support and mentor junior team members by sharing OOH expertise, providing guidance on campaign execution, and helping strengthen planning, buying, and client communication skills.
- Contribute to the continued improvement of PMG's OOH capabilities by sharing marketplace knowledge, strengthening processes, and identifying opportunities to improve the quality and efficiency of our work.
- Use AI, automation, and technology where appropriate to improve planning, research, campaign management, quality assurance, and reporting while enabling faster, more informed decision-making.
- While this role is primarily focused on Out of Home media, responsibilities may extend across additional media channels as needed to support evolving client and business priorities.
What You Will Bring- 4+ years of experience in Out of Home Media, Media Planning, Integrated Media, or a related advertising discipline, with a bachelor's degree or equivalent work experience.
- Hands-on experience developing OOH strategies and managing campaigns across planning, buying, production, activation, monitoring, and post-campaign reporting.
- Strong understanding of the OOH marketplace, including traditional and digital formats, inventory evaluation, market selection, pricing, production requirements, and media partner relationships.
- Experience translating client business objectives, audience needs, and budgets into clear OOH strategies and actionable media recommendations.
- Demonstrated experience managing media partner relationships, sourcing inventory, negotiating rates, securing added value, and identifying marketplace opportunities.
- Strong client communication and presentation skills, with experience presenting recommendations, explaining investment decisions, and building trusted relationships with client stakeholders.
- Experience managing multiple campaigns, timelines, budgets, vendors, and deliverables while maintaining accuracy and strong execution standards.
- An understanding of OOH audience data, measurement approaches, and reporting, with the ability to translate campaign results into meaningful insights and recommendations.
- Experience collaborating across media disciplines and cross-functional teams to ensure OOH supports broader integrated media strategies and client objectives.
- Strong problem-solving skills with the ability to navigate inventory constraints, production requirements, shifting timelines, and other campaign challenges while maintaining quality and client service.
- A commitment to curiosity and adaptability as a Continual Learner, staying current on evolving OOH formats, technology, measurement, and marketplace trends while prioritizing client success with a Customer-Focused mindset.
- A dedication to being People-Focused, building collaborative relationships, sharing expertise, and Leading by Example to support the development and success of teammates.
What We Offer- Professional Development: Take advantage of our learning and development programs, mentorship opportunities, and career advancement support.
- Generous Time Off: Enjoy generous paid time off and holiday allowances to recharge and spend time with loved ones.
- Parental Leave: We provide paid parental leave to support your family during important life events.
- Retirement & Pension Plans: Plan for your future with competitive retirement or pension programs, including contribution matching.
- Fertility and Family Support: Access fertility benefits for all team members and their spouses.
- Healthcare: Coverage and support for everyday medical expenses and routine care, tailored by geography.
- Pet Insurance: Protect your pet's health and your finances.
- Lifestyle Spending Accounts: Enjoy 100% company-funded accounts to promote healthy habits and well-being.
- Commuter Benefits: Access support for travel and commuting needs, where available.
- Annual Bonus: All employees are eligible for an annual bonus.
- Volunteering Opportunities: Receive 8 give-back hours to volunteer in your local communities.
- AI Enterprise License: Access AI Enterprise accounts and participate in weekly AI training sessions to empower and ensure AI safety.
Benefits vary by country, location, and geography to reflect local laws, norms, and expectations.
