You own end-to-end new customer acquisition for TrendLife's largest consumer market - the United States. TrendLife is shifting fundamentally from retargeting and brand defense toward genuine net-new customer prospecting, and North America is where this transformation has the highest stakes. You'll be the single point of accountability for the US acquisition P&L, managing a significant share of the global media budget with a clear mandate to scale as measurement confidence improves. This is an AI-native role. You won't wait for someone to build you a dashboard - you'll build it yourself using Claude Code, Python, or whatever gets you the answer fastest. You'll use AI to analyze campaign performance daily, generate creative briefs, draft agency feedback, model budget scenarios, and automate the repetitive work that slows most acquisition teams down. We're building a team where AI fluency isn't a nice-to-have - it's how you operate. P&L and Paid Media • Own the NABU acquisition P&L: budget management, forecasting, and performance reporting against revenue and bookings targets • Manage the agency relationship for North America across paid search (Google Ads, Microsoft Advertising), paid social (Meta, YouTube, TikTok, Reddit), display, and programmatic • Drive the shift from brand defense and retargeting toward true prospecting campaigns that reach consumers not yet in the TrendLife ecosystem • Enforce distinct KPIs and reporting for brand defense vs. prospecting - hold the agency accountable for separating these clearly • Use AI tools to monitor campaign performance in real time, flag anomalies, and generate daily performance summaries without waiting for agency reports Attribution and Measurement - AI-Led • Use AI (Claude Code, Python, or equivalent) to build and maintain your own performance dashboards, pulling data from GA4, ad platforms, and internal systems - don't wait for someone else to build them for you • Run your own incrementality analyses and budget scenario models using AI-assisted analytics • Work with the agency to implement cross-domain tracking, brand vs. prospecting ROI separation, and media mix modeling - but always have your own independent view of the numbers • Automate weekly and monthly reporting: AI-generated performance narratives, anomaly detection, and budget reallocation recommendations Cross-Functional Coordination • Serve as the primary liaison between acquisition and TrendLife's North America marketing, social media, PR, and brand teams - ensuring paid acquisition aligns with product launches, seasonal campaigns, and the TrendLife rebrand rollout • Coordinate with the Affiliate Growth Manager on channel overlap, incrementality, and budget allocation between paid and affiliate • Work with the Europe and Asia leads on shared experimentation - adopt and localize winning tests, contribute US learnings back • Collaborate with web and product teams on landing page strategy, checkout flow optimization, and CRO execution SEO, GEO and Organic • Direct the agency on SEO strategy for US-facing content across trendmicro.com and antivirus.com, with focus on non-brand terms and educational content • Use AI tools to monitor TrendLife's visibility in AI-powered search engines (ChatGPT, Perplexity, Google AI Overviews) and identify optimization opportunities • Support demand generation for new product launches, particularly the upcoming AI secure companion platform AI-Native Working • Use Claude Code or similar AI tools as your daily operating system: data analysis, report generation, competitive research, creative brief drafting, and workflow automation • Continuously evaluate new AI-driven acquisition tools, platforms, and methodologies - bring outside-in perspective to the team • Contribute to building TrendLife's AI-native marketing culture: share techniques, introduce tools, and help raise the AI fluency of the broader team You Bring • 6-8+ years in digital acquisition, performance marketing, or growth on a large US consumer subscription business • Deep hands-on experience with Google Ads, Meta Ads, YouTube, and programmatic; comfort managing significant budgets and holding agencies to performance targets • Genuine AI fluency: you already use AI tools daily for data analysis, reporting, creative work, or workflow automation - and you're eager to go deeper (Claude Code, Python scripting, API integrations) • Strong analytical instincts: incrementality, marginal ROAS, contribution margin, and customer lifetime value - not just last-click CPA • Experience building or significantly improving attribution and measurement infrastructure • Working knowledge of SEO, GEO, and content strategy - enough to direct an agency and evaluate priorities • Track record of cross-functional coordination across marketing, product, PR, and agency partners • A learning mentality - you're energized by figuring out new tools and approaches, not threatened by them • Familiarity with cybersecurity, consumer tech, or subscription SaaS is a strong plus