About the JobOur Dog and Cat business unit is searching for an E-Commerce Director (or Senior Director) to lead the growth and sales performance across all digital commerce channels for Nylabone, Four Paws, Cadet, Best Bully Sticks, Barkworthies and Paw Love brands. This position will drive growth in existing customers through detailed analysis, aggressive launch strategies, ongoing account management, and effective demand generation development.
Reporting to the Senior Vice President, E-Commerce & Digital Marketing, the (Sr.) E-Commerce Director will play a key role in helping the organization achieve our goals and objectives on a high-growth, high-visibility sales team. The ideal candidate is an E-Commerce expert with e-retail experience on both the brand side and buying side. This person loves to think big, be one step ahead of trends and tools, is highly analytical, innovative and entrepreneurial.
This position is based out of our Neptune City, NJ facility 5x a week. MEASURES OF SUCCESS:- Lead the short- and long-term vision for Central Dog & Cat eCommerce existing customer channels
- Own full customer P&Ls, business performance and KPIs, flexing strategies to achieve sales growth
- Develop and implement the digital commerce strategy to drive revenue growth across all digital channels
- Ensure brands are represented with excellence on all digital shelves by optimizing product pages, utilizing merchandising tools, and implementing best-in-class digital content, as well as AI enhancements
- Deep understanding or eagerness to expand AI capabilities in regards to ways of working and performance optimizations
- Identify and unlock online merchandising opportunities to enhance visibility and conversion on each retail platform
- Maintain robust competitive intelligence to monitor trends and digital best practices
- Work closely with cross-functional teams including digital marketing, copy, creative, brand marketing, inventory management, forecasting, sales, reputation management, leadership, and other teams to provide visibility, transparency and efficiency with project work as new channels are launched
- Partner with Marketing to leverage customer insights, optimizing digital commerce strategies based on data learnings
- Own assortment management, determining which customers and channels are a fit, maximizing profit
- Collaborate with digital and brand marketing teams to execute campaigns, driving traffic, conversion, and awareness
- Forecast sales and partner with S&OP to manage inventory and ensure alignment with demand
- Develop and manage investment strategies to maximize returns, oversee budgets, and allocate resources across channels based on performance metrics
- Analyze performance data/trends to inform decisions, ensure efficient investments and maximize sales
- Implement a test-and-learn approach to drive continuous improvement in online experience and sales performance
- Own promotional planning, launch and post-event analysis of performance, spend, and ROI
- Report E-commerce financials, provide insights and learnings to the leadership team monthly
- Own iMAP and standard pricing for select channels, meet margin requirements and maintain a fair consumer price.
- Own weekly, monthly, quarterly sales, units, and market share reporting.
- Maintain a best-in-class team; optimize processes and drive new ways of working with a digital first approach. Lead a team of agile and fast paced digital talent who drive best-in-class experiences.
IDEAL CANDIDATE ATTRIBUTES:- Minimum 10 years in e-Commerce, ideally supporting consumer goods
- Proven track record of identifying new opportunities or process improvements to drive revenue
- Experience owning a P&L across various commerce models
- Ability to adapt effectively to change and thrive in ambiguity
- Experience launching and supporting Amazon Vendor and Seller Central
- Identify, develop, and implement E-Commerce strategies that align with the company's overall business objectives
- Highly analytical; Expert in account level eCommerce management and reporting tools
- Deep understanding of E-Commerce space, overall trends, and technology
- Ability to independently learn new tools and technology to support the business
- Ability to work cross-functionally and create strong relationships to achieve objectives
- Strong leadership skills with a passion for mentoring and developing a high-performing team
- Comfort working in a fast-paced environment in a highly visible role
- Intellectual curiosity and thirst for innovation and success
- Highly organized, accurate, proactive and positive
- Bachelor's degree
- 5+ years' experience in Shopify or similar tools a plus
- Knowledge of pet category preferred
BENEFITS PACKAGE & EMPLOYEE PROGRAMS:- Comprehensive Medical, Dental, and Vision Insurance.
- Free Life and Short-Term Disability Insurance.
- Health and Dependent Care Flexible Spending Accounts.
- 401k with a 3% company match and annual profit-sharing bonus!
- Paid vacation, holidays, and sick time.
- Employee Assistance Program.
- Discounts on Pet supplies, cell phones, movie tickets, gym memberships, and more.
- Education Assistance. (both college degrees and professional certifications)
- Referral Program with a cash bonus.
