This is a remote position with an ideal base location in Las Vegas, NV.
What the Role IsThe On-Premise Channel Manager will be responsible for the execution of company on-premise strategic initiatives in Las Vegas. This individual will execute at the field level in on-premise accounts and will require the ability to evaluate, implement and execute such programs within our brand strategies. Additionally, the successful candidate will lead, direct, train and manage local distributor sales teams.
How You Will Spend Your Time- Support management of distributors on a day to day basis, ensuring adherence to our brand policies, distribution objectives are achieved and promotional activity is taking place
- Training distributor sales teams, observing competitive market activity and evaluating distributor execution against our initiatives
- Supporting local sales team
- Develop and maintain a list of key on- premise accounts within assigned area to develop regular call frequency & strong working relationships
- Present and leverage our brands for increased volume and assist distributor in attaining our goals and objectives
- Regular planning and review meetings with specified points of contact within distributors covering (but not limited to) depletions, goals, accounts sold, POD's
- Be visible & impactful at the distributor office, meeting with sales representatives and management to ensure share of mind
- Align with key local events and participate where the opportunity fits our strategy, including execution of national initiatives in your local market
- Act as primary contact for distributor management & sales teams to ensure they are informed of local and national objectives and programs while providing support for all sales related activities
- Execute product seminars at accounts and with the distributor sales teams
- Provide National Account Mandate compliance updates as they are required
- Stay informed of customer and consumer trends
- Maintain calendar of activities and promotions ensuring distributor and third party agencies have successful communications
- Provide monthly market activity report to Market Manager, including list of objectives, accomplishments, competitive activity, special projects and/or any specific needs
- Provide market and competitive brand updates to supervisor, including timely and accurate communication of changing field conditions that may affect volumes, as well as staffing changes at distributor and competitors
- Review programs and execution updates with distributor management
- Provide feedback on effectiveness of marketing and sales initiatives including programs, POS, advertising, etc.
- Special projects such as verifying pricing and or distribution at on-and off- premise accounts
