Altria Group, Inc

Omnichannel Marketing Manager

Altria Group, Inc • $119K — $173K *
Richmond, VA 23223In-Person
Business Services
5 - 7 years of experience
Today
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Job Overview by Ladders

Qualifications

  • Bachelor's degree in Marketing, Business, Communications, or a related field.
  • 7+ years of experience in marketing, brand management, or related disciplines.
  • Experience with integrated marketing programs across multiple channels.
  • Proven success in managing complex, cross-functional initiatives.
  • Strong project management and organizational skills.
  • Ability to influence and build alignment across various teams.
  • Familiarity with digital marketing and CRM platforms.

Responsibilities

  • Develop and execute integrated omnichannel marketing strategies.
  • Translate marketing goals into connected communication plans.
  • Identify opportunities to improve engagement and optimize marketing performance.
  • Serve as a central coordination point across stakeholders and agency partners.
  • Facilitate planning sessions and governance forums for collaboration.
  • Lead the development of activation calendars and project plans.
  • Monitor campaign performance and report key metrics to stakeholders.

Benefits

  • Flexible and remote work options.
  • 15 days of paid time off and 13 paid holidays.
  • 401(k) matching and profit sharing from day one.
  • Professional development stipends and conference attendance support.
  • Comprehensive medical, dental, and vision coverage.
  • Paid parental and bonding leave for significant life events.
  • Paid volunteer days to give back to the community.
Full Job Description
Job Title: Omnichannel Marketing Manager

Req Id: 3272

Work Model: Hybrid

Company: Altria Client Services

State/Province: Virginia

Job Description:

We're seeking an Omnichannel Marketing Manager to lead the development and execution of integrated marketing activation plans that connect brand strategy with consumer engagement across owned, earned, and paid channels. In this role, you'll partner with cross-functional teams, agency partners, and channel owners to deliver coordinated marketing programs that enhance the consumer experience and support business objectives.

This role follows a hybrid work model and is based at our headquarters in Richmond, Virginia.

What You'll Be Doing
  • Develop and execute integrated omnichannel marketing strategies that align brand objectives, business priorities, and consumer insights.
  • Translate marketing goals into connected communication plans that deliver consistent experiences across channels and consumer touchpoints.
  • Partner with brand teams and channel leaders to identify opportunities to improve engagement, optimize marketing performance, and enhance customer journey.
  • Serve as a central point of coordination across stakeholders, agency partners, and internal teams to ensure alignment of objectives, timelines, and deliverables.
  • Facilitate planning sessions, working teams, and governance forums to support cross-functional collaboration and decision-making.
  • Establish clear roles, responsibilities, communication plans, and execution processes across integrated marketing initiatives.
  • Lead the development and management of activation calendars, project plans, and execution roadmaps for complex marketing programs.
  • Coordinate cross-channel campaign execution to help ensure initiatives launch accurately, on schedule, and within budget.
  • Identify risks, dependencies, resource needs, and potential barriers to execution while proactively developing solutions.
  • Partner with agency teams and external partners to deliver integrated campaigns that align with business objectives and omnichannel strategies.
  • Coordinate collaboration across creative, media, digital, CRM, consumer engagement, and experiential marketing partners.
  • Monitor campaign and program performance by tracking key metrics, business outcomes, and consumer engagement trends.
  • Develop reporting and executive-level updates that provide visibility into program performance, opportunities, and recommendations.
  • Partner with analytics teams to identify actionable insights and support data-driven decision-making and continuous improvement.


We Want You To Have
  • Bachelor's degree in Marketing, Business, Communications, or a related field.
  • 7+ years of experience in marketing, brand management, customer experience, marketing operations, omnichannel marketing, or related disciplines.
  • Experience developing and executing integrated marketing programs across multiple channels and consumer touchpoints.
  • Demonstrated success managing complex, cross-functional initiatives involving multiple stakeholders and competing priorities.
  • Experience working with agencies, external partners, and internal cross-functional teams.
  • Strong project management, organizational, and stakeholder management skills.
  • Ability to influence and build alignment across diverse teams and functions.
  • Experience developing marketing plans, activation calendars, and execution roadmaps.
  • Strong analytical and problem-solving skills with the ability to use performance data and consumer insights to inform decisions.
  • Excellent written, verbal, and presentation communication skills.
  • Familiarity with digital marketing, CRM, media, customer engagement channels, and marketing technology platforms.
  • Experience leveraging consumer data, analytics, and performance metrics to optimize marketing effectiveness and consumer engagement.


The starting salary is based on but not limited to experience, knowledge, and qualifications in determining compensation decisions. The Salary Range for this position is: $119,600.00 - $173,450.00.

At Altria, we believe a great career starts with feeling supported - both at work and in life. Here's what you'll find here:
  • Work where life works for you - with flexible and remote options that fit your world, not the other way around.
  • Own your time - start with 15 days of paid time off, 13 paid holidays, 2 floating holiday days, and a 37.5-hour workweek so you can recharge and live fully
  • A place where you belong - where your ideas are welcomed, your growth is encouraged, and your impact is real
  • Get recognized for your work - annual merit increases and performance bonus
  • A future you can count on - 401(k) matching from day one; plus Deferred Profit Sharing, an annual company contribution in an amount equal to 13%-17% of your base salary
  • Help with your goals - get help with student loan repayment assistance, attend a conference, or gain a new certification with professional development stipends
  • Support for what matters most - comprehensive medical, dental, and vision coverage for you and your family
  • Celebrating your milestones - paid parental and bonding leave for life's biggest moments.
  • Wellness that goes beyond work - programs that care for your whole well-being at whatever stage you are in your life
  • A culture that gives back - paid volunteer days and a shared commitment to making a difference

At Altria, we offer more than benefits - we offer a career that fits your life, rewards your ambition, and celebrates your impact.

This position is not eligible for sponsorship.

About Altria Group, Inc

Altria’s companies have built some of the brands in the world – Marlboro, Copenhagen, Skoal, and Black &? Mild – that today are their respective categories.??? Altria Group owns three premier tobacco companies in the United States.? Philip Morris USA, U.S. Smokeless Tobacco Company, and John Middleton have positions in the cigarette, smokeless tobacco, and large machine-made cigar categories. Altria also has a substantial position in the alcohol business with Ste. Michelle Wine Estates and economic interest in SABMiller plc?.

Altria Group, Inc Careers

Join the dynamic team at Altria Group, Inc, a leader in the global tobacco industry, where innovation, leadership, and an inclusive culture fuel our mission to own the future of adult tobacco and related products. At Altria, we offer more than job opportunities; we provide a platform for professional growth and a chance to be part of a company that values diversity and forward-thinking.

Work You’ll Do

Embark on a career with Altria Group, Inc, and contribute to transforming the industry through strategic innovation and leadership. Our team at Altria is committed to providing a workplace where every employee can thrive. From research and development to marketing and finance, your work will have a lasting impact.

Explore Our Job Opportunities

Whether you're a seasoned professional or a recent graduate, Altria offers a range of career paths. Explore positions that match your skills and interests in our dynamic team environment. We are hiring individuals who are passionate, curious, and eager to drive change in a leading company known for its influential brands.

Internship Programs

Kickstart your career with an Altria internship. Gain invaluable industry experience, develop professional skills, and build a network of contacts. Our internships provide a robust foundation in corporate operations, preparing you for a successful career in various professional tracks.

Professional Growth and Benefits

At Altria Group, Inc, we believe in nurturing talent and fostering professional growth. Our employees enjoy comprehensive benefits, including health, dental, and vision insurance, retirement plans, and generous paid time off. We also offer diversity training and leadership development programs to help you reach your potential.

Inclusive Culture and Diversity

Diversity is at the core of our values. Altria is dedicated to creating an inclusive environment where all employees can flourish. We celebrate diverse perspectives and believe they lead to more innovative solutions. Our commitment to diversity and inclusion is woven into all aspects of our business, from hiring practices to team collaboration.

Networking and Career Advancement

Advance your career at Altria Group, Inc through our multiple networking opportunities. Connect with leaders and peers at company-sponsored events, professional workshops, and community activities. We support your career journey with mentorship, continuous learning, and leadership opportunities.

Join Our Team

Ready to make a significant impact? Search open positions at Altria Group, Inc that align with your career aspirations. We look for driven, creative, and collaborative team players. Submit your resume, prepare for your interview, and take the next step in your professional journey.

Stay Connected

Keep up to date with the latest from Altria Careers. Our career blog offers tips, insider perspectives, and industry-leading insights you can use today—all from the people who work here.

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Personalize your subscription to receive job alerts, latest news, and insider tips tailored to your preferences. Discover the exciting and rewarding career opportunities that await at Altria Group, Inc. Join Altria Group, Inc, where your career is poised for tremendous growth and you’re part of a company that’s leading with bold innovation and a strong commitment to its team and community.
Learn more about Altria Group, Inc
Size
6,000 employees
Market Cap
$82.4 billion
Industry
Food & Beverages
Net Income
$4.4 billion
Founded
1985
5 Year Trend
+0.2%
Revenue
$26.1 billion
NASDAQ
MO
* Ladders Estimates

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