About the RoleThe Omnichannel Manager will be responsible for managing consumer dropship accounts while partnering closely with Sales, Marketing, and Customer teams to develop and execute customer-specific omnichannel strategies that drive visibility, conversion, sales growth, and brand presence across retailer and distributor digital platforms.How You Will Make an Impact- Manage Hoffmaster's consumer division dropship business across assigned retailer accounts, serving as the primary point of contact for item setup, dropship operational performance, growth opportunities, and issue resolution.
- Collaborate with Sales and Marketing teams to develop omnichannel growth strategies for key customer accounts across both Consumer and Foodservice divisions.
- Develop customer-specific omnichannel growth plans for priority Consumer and Foodservice accounts, including recommendations for assortment, content, search, retail media, promotions, and digital merchandising.
- Lead online assortment analysis to identify product gaps, new item opportunities, delisting risks, and channel-specific assortment recommendations.
- Identify opportunities to improve digital sales performance, customer experience, category penetration, and market share.
- Analyze category performance and support the development of customer growth plans with actionable digital commerce recommendations.
- Utilize digital shelf, ratings & reviews, and customer data to identify assortment, content, pricing, search, and conversion opportunities that improve category visibility and support customer growth objectives.
- Conduct regular customer website audits to evaluate search placement, product discoverability, competitive positioning, merchandising opportunities, and promotional execution. Identify and resolve content issues impacting conversion and discoverability.
The Essentials- Bachelor's Degree in Marketing, Communications, Business or related field
- 5+ years of experience in e-commerce, digital commerce, category management, omnichannel strategy, or key account support.
- Experience working with major retailers, distributors, marketplaces, or foodservice accounts.
- Strong understanding of: E-commerce best practices, Digital merchandising, Retail media, Digital shelf management, Omnichannel retail strategies
- Advanced analytical and problem-solving skills.
- Strong communication and presentation skills.
- Ability to influence cross-functional teams and customer stakeholders.
Optional but Impressive- Experience with digital shelf and e-commerce analytics platforms such as Profitero, Salsify, Syndigo, Edge by Ascential, Stackline, NielsenIQ, Circana, or similar tools.
- Experience managing dropship programs
- Background in consumer packaged goods (CPG), foodservice, or retail industries.
- Knowledge of retailer media networks and digital advertising platforms.
We don't just hire great people-we take care of them.- Competitive salary and incentives
- Time off that lets you recharge
- Retirement savings options
- Growth opportunities that elevate your career
- Comprehensive Medical, Dental, and Vision benefits
- Pet insurance-because your furry friends matter too
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