Omnichannel Experience Marketing ManagerLocation: Deerfield Beach, FL (Onsite - 5 Days/Week)
Job Type: Full-Time, Direct Hire
Compensation: $75,000 - $115,000
Position Overview We are seeking an experienced Omnichannel Experience Marketing Manager to own and optimize the end-to-end customer experience across multiple platforms and marketing channels. This role serves as a key bridge between marketing, sales, and technology teams, ensuring a seamless, consistent, and engaging experience throughout the customer journey.
The ideal candidate is a strategic thinker who can also execute effectively, leveraging customer insights, journey mapping, CRM technologies, and marketing automation tools to enhance engagement, improve performance, and drive business growth.
Key Responsibilities Customer Experience & Journey Management - Own and optimize the end-to-end customer journey across digital platforms and marketing touchpoints.
- Develop, maintain, and enhance customer journey maps to identify opportunities for improvement.
- Conduct regular audits of customer-facing experiences to ensure consistency, functionality, and alignment with brand standards.
- Identify gaps, friction points, and process inefficiencies and collaborate with stakeholders to implement solutions.
- Continuously improve customer engagement strategies based on insights, analytics, and business objectives.
Omnichannel Marketing & Campaign Management - Coordinate and manage multi-channel marketing initiatives across email, CRM, digital, direct mail, and other customer engagement channels.
- Ensure messaging consistency, timing, and sequencing throughout the customer lifecycle.
- Collaborate with internal teams to execute integrated campaigns that support customer acquisition, retention, and engagement goals.
- Manage campaign calendars and ensure alignment across all channels and stakeholders.
Cross-Functional Collaboration - Partner closely with marketing, sales, product, operations, and technology teams to deliver a cohesive customer experience.
- Translate business objectives into actionable marketing initiatives and project plans.
- Facilitate communication and alignment among stakeholders to ensure successful campaign execution and experience optimization.
Analytics & Performance Optimization - Monitor and analyze customer engagement, campaign performance, and channel effectiveness.
- Develop dashboards, reports, and performance metrics to provide actionable insights.
- Utilize data-driven recommendations to optimize customer journeys and improve marketing performance.
- Present findings and strategic recommendations to leadership teams.
Required Qualifications - 5+ years of experience in Omnichannel Marketing, Customer Experience, CRM Marketing, Lifecycle Marketing, Marketing Operations, or related fields.
- Proven experience managing customer journeys across multiple platforms and communication channels.
- Strong understanding of customer lifecycle management and journey mapping.
- Experience with CRM platforms, marketing automation tools, and campaign management systems.
- Demonstrated ability to work cross-functionally and influence stakeholders without direct authority.
- Strong analytical skills with experience interpreting performance metrics and customer data.
- Excellent communication, organizational, and project management abilities.
- High attention to detail and commitment to delivering exceptional customer experiences.
