The Director Creative Strategy serves as the channel champion for OluKai's Direct-to-Consumer (DTC) and Amazon business channels. Sitting at the intersection of performance marketing and brand storytelling, this role ensures OluKai's digital advertising and eCommerce content are as authentic as they are effective.

You will translate key eCommerce and media performance metrics-traffic, conversion rate, AOV, CAC, attribution, and incrementality-into actionable creative insights. Through deep platform understanding, you'll inspire creative teams to develop world-class advertising across UGC-driven content, paid social, video, static, and emerging ad formats.

This is currently an individual contributor role. As the function grows, the role may evolve to include management responsibilities and direct reports. This role reports directly to the OluKai Chief Marketing Officer.

Key Responsibilities include but are not limited to:

Channel Strategy & Insights

• Serve as the voice and advocate for the DTC and Amazon channels in the GTM process, ensuring creative development aligns with platform and audience needs.

• Build out creative testing roadmap, manage process across stakeholders
• Synthesize campaign data into actionable insights and creative hypotheses that fuel iteration and growth. Document all insights for future reference.
• Inform channel-specific strategy across Meta, Google, YouTube, AppLovin, Amazon, streaming, and linear TV and other channels.

Creative Briefing & Development

• Translate performance data and consumer insights into clear, inspiring creative briefs.
• Lead briefing sessions with the Creative and Performance Media teams, ensuring each campaign has channel-specific intent and measurable goals.
• Drive creative across ad types including:
  
  • UGC and creator-led ads (authentic, relatable storytelling)
  • Product and lifestyle video
  • Static and carousel formats
  • Testimonial and review-based ads
  • Amazon-optimized imagery and content

• Ensure all creative maintain the premium look, tone, and craftsmanship synonymous with OluKai while optimizing for performance.

Performance, Optimization & Iteration

• Partner with eCommerce and paid media teams to evaluate creative effectiveness, performance metrics, and audience response.
• Champion a culture of rapid testing, learning, and continuous improvement using creative variations such as concept, angle, audience to refine results.
• Deliver clear performance reporting and creative learnings to internal stakeholders.

Collaboration & Culture

• Collaborate cross-functionally with Marketing, Creative, and E-Commerce teams to ideate new creative testing strategies as well as ensure cohesive storytelling across channels.
• Infuse OluKai's values of Aloha, quality, and connection into every campaign.
• Encourage an agile, collaborative environment that celebrates innovation and craft.

Requirements and Qualifications:

• Bachelor Degree in related field or equivalent experience
• Minimum of 10 years of experience in digital marketing, performance creative strategy, or growth-oriented content development.
• Background in agency or in-house eCommerce brand environment preferred.
• Deep understanding of paid media and creative optimization on Meta, Google, YouTube, and Amazon.

• Strong proficiency in Asana, Motion, Figma and Claude.
• Proven success translating data and insights into creative briefs that drive measurable results.
• Strong knowledge of DTC metrics (AOV, CAC, ROAS, CVR, ACOS, attribution, incrementality).
• Exceptional communication and presentation skills.
• Collaborative, resourceful, and energized by fast-moving creative environments.

Location & Office Structure: This is an in-office hybrid position, mandatory 4 days per week in office in Irvine, CA with the option to work from home 1 day per week. Subject to change without notice as per company guidelines.

Compensation: The salary range for this position is $140,000 to $162,000 plus opportunity for annual bonus; salary is based on the experience that you bring to the position.

Benefits and Perks:

• Complimentary chef prepared breakfast and lunch provided Monday - Thursday
• Generous product gift program and all brand discounts
• Company bonus program
• 5 year and 10 year Anniversary gifts to Hawaii and other desirable destinations
• Medical, Dental, Vision insurance in accordance with plan guidelines
• Company paid life insurance
• 401k with employer match in accordance with plan guidelines
• 15 Days of PTO plus one additional day of PTO every year on your anniversary and 3 Floating Holidays per year
• Paid beach and giveback days, bi annual team building events and other in person celebrations
• Work with talented and great people who share a love of the ocean lifestyle
• OluKai is a Certified B Corporation with paid company service days
• Dog friendly office