1. Creates and implements a comprehensive sales strategy that aligns with organizational targets and conversion expectations.
2. Oversees, in collaboration with VP of Sales and Marketing, use of marketing budget dollars to assure optimal exposure and maximum efficiencies. Coordinates planning and use of marketing budget dollar to create shared efficiencies in media.
3. Assists community and regional leadership team with performance diagnosis, including creating and implementing field performance plans.
4. Actively partners with Sales, Marketing, Training and Development, People Services, and Operations in the recruitment, interviewing, hiring, training, coaching, evaluating, and disciplining of all sales positions within the area.
5. Oversees and/or completes the marketing plan and budgetary process for the area. Partners with the marketing team in the development and modification of short and long-range community marketing plans and budgets by providing competitor information, data and feedback. Develops sales plans to support the budget and achieve the desired objectives.
6. Coordinates the completion of competitive analysis on all communities within the area and keeps current on competitive projects and programs in the marketplace within the area. Understands local markets within assigned area and makes pricing and toolbox recommendations as needed.
7. Monitors marketing and sales performance expectations. Assesses the skills and abilities of sales staff and coaches, trains and motivates as appropriate to achieve success. Reviews and analyzes weekly and monthly sales and marketing reports to ensure accuracy of information and to make recommendations for necessary changes.
8. Conducts quality assurance calls on all selling/marketing staff including business development calls and analyzes competitor data for community staff.
9. Visits each community within area on a scheduled basis, approved by VP, Sales and Marketing, and partners with on-site marketing teams and Executive Directors in the execution of the sales and marketing programs and strategies to achieve and maintain full occupancy as defined by the community's business plan. Attends and participates in team meetings within area.
10. Partners with Training and Development to actively participate in sales training activities for the area.
11. Promotes the company in a positive manner and sets an example for company standards for excellence. Serves as a consensus builder among community Sales and Operations teams.
12. Encourages teamwork through cooperative interactions with Regional Vice President of Operations and other home office associates. Educates and supports Operations partners on sales and marketing programs for their respective communities.
13. Maintains comprehensive knowledge of the lead tracking/management system, trouble shooting and training. Monitors community lead and business tracking systems, sales tools and resources to ensure compliance with system usage and follow up statistics.
14. Develops a culture that supports intra-company transfer policy to enhance resident retention within the managing company system.
15. Oversees the business development coordination between communities to provide optimum results without duplication of resources.
16. Performs other duties as needed or assigned.