National Sales Manager

News4JAX

$100K — $120K *
Media
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 5-7 years of experience in broadcast/digital sales, particularly in TV sales and management
  • Expert knowledge of research and ratings metrics, with familiarity in WideOrbit Traffic and Media Sales being beneficial
  • Proven leadership skills with experience in managing sales teams to achieve revenue goals
  • Strong coaching abilities and excellent communication skills, both verbal and written
  • Proficiency in data reporting and analytics, crucial for performance measurement
  • Ability to articulate a vision clearly and cultivate team loyalty
  • Flexibility to adapt in a fast-paced work setting
  • Valid driver's license and access to a reliable vehicle
  • College degree preferred, enhancing credibility and knowledge

Responsibilities

  • Develop deep relationships with key stakeholders at advertising agencies and direct clients within the Jacksonville DMA
  • Collaborate with sales management to resolve issues related to cross-platform strategies and workflow
  • Engage and motivate the National Sales team to drive performance
  • Surpass national revenue goals through strategic planning and execution
  • Make ethical business decisions focused on profitability and successful sales proposals
  • Communicate consistently with the General Sales Manager about station pricing and inventory
  • Create client-focused sales promotions that align with market interests
  • Develop profitable advertising programs that meet expected ROI
  • Provide ongoing market insights to General Sales Manager regarding sales opportunities
  • Report weekly revenue forecasts based on pending national business
  • Travel to key U.S. advertising markets to strengthen relationships
  • Lead political sales efforts, ensuring compliance and achieving agency goals
  • Collaborate with Local Sales Managers to maintain a positive sales environment

Benefits

  • Opportunities for professional development and advancement within the company
  • Dynamic and fast-paced work environment
  • Collaborative team culture
  • Access to industry-leading tools and resources
  • Chance to work with a well-established media organization
Full Job Description
Published: August 7, 2026 at 5:35 PM
Tags: Careers at WJXT , Careers at WCWJ

WJXT/WCWJ, the Graham Media Group station, is seeking a National Sales Leader who will grow linear market share and exceed linear and digital revenue goals through bold, innovative thinking and by coaching sales representatives to deliver results.

Responsibilities:

The National Sales Manager will exhibit the ability to develop deep relationships with key stakeholders at leading advertising agencies and direct clients that serve the Jacksonville DMA. The ideal candidate will be client focused, detail oriented and possess institutional knowledge offering best-in-class service for National advertisers.
• Work cooperatively with sales management to identify and address all issues regarding cross-platform strategies and workflow while creating interactive products, packages, content, and rates appropriate to the market.
• Manage, engage, and motivate the National Sales team
• Achieve and surpass National revenue goals.
• Responsible for making ethical business decisions while focusing on profitability of their sales organizations as well as specific sales proposals and offerings.
• Consistently communicate with GSM regarding station pricing and inventory models, utilizing all available platforms.
• Create sales promotions that simultaneously serve the interests of clients.
• Develop sales and profitable advertising programs that deliver expected ROI for advertisers.
• Through ongoing and consistent verbal and written communication with the National Sales Team, provide relevant information to General Sales Manager and General Manager regarding market conditions, sales opportunities, and other business matters within the National marketplace.
• Report weekly revenue forecast based on all pending National business.
• Travel consistently to key U.S. advertising markets.
• Lead the station's political sales efforts, including tracking payments, fulfilling public file posting responsibilities, and collaborating to achieve the goals of both the station and agency.
• Work with Local Sales Managers and General Sales Manager to foster a positive sales environment

Qualifications:
• Candidate should have extensive experience in broadcast/digital sales, product knowledge, and local market analytics, preferably TV sales and management.
• Candidate should have expert knowledge of research and ratings metrics, WideOrbit Traffic and WideOrbit Media Sales experience is a plus.
• Leadership experience with a proven track record of managing a sales staff to achieve revenue goals and high performance.
• Exceptional coaching skills; excellent verbal and written communication skills a must.
• Computer skills are essential to pull/create reports and provide data/analytics.
• Ability to share vision, gain buy in and build loyalty.
• Candidates must be highly flexible in a dynamic work environment.
• Valid driver's license and reliable automobile
• College degree preferred

Contact:

Interested candidates, please submit your resume and cover letter detailing your relevant experience to Terri Cope Walton [redacted] .

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