National Sales Director

SSC Signs and Lighting

$150K — $180K *
Business Services
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • Proven ability to lead and manage a professional sales organization.
  • Experience in recruiting, coaching, and developing sales teams.
  • Track record of meeting or exceeding annual revenue goals.
  • Strong skills in executive leadership, communication, and negotiation.
  • Experience managing large, complex customer relationships.
  • Ability to create and implement strategic business plans.

Responsibilities

  • Develop and execute a strategic sales plan for profitable growth.
  • Lead and inspire high-performing sales professionals.
  • Recruit, train, and retain top sales talent.
  • Expand company presence with key national accounts.
  • Build long-term relationships with key customers and partners.
  • Collaborate with leadership on new markets and growth opportunities.
  • Drive sales forecasting accuracy and pipeline management.

Benefits

  • Executive leadership opportunity in a growing company.
  • Chance to shape the national sales strategy.
  • Culture of accountability and excellence in team building.
  • Opportunity to work with a diverse range of industries and clients.
Full Job Description
Description

National Sales Director

SSC Signs & Lighting | Lewisville, Texas

Executive Leadership Opportunity

SSC Signs & Lighting is seeking an accomplished National Sales Director / National Sales Manager to lead our national sales organization during an exciting period of strategic growth.

This executive leadership position is responsible for developing and executing the company's national sales strategy, building high-performing sales teams, expanding key national accounts, and driving sustainable revenue growth across multiple market segments.

We are looking for an experienced sales executive who has successfully managed and developed sales organizations, built winning cultures, and consistently exceeded revenue objectives within the commercial sign, architectural products, construction, or related industries.

Your Mission

As the leader of our national sales organization, you will:
  • Develop and execute a strategic national sales plan that drives profitable growth.
  • Lead, mentor, and inspire a high-performing team of sales professionals.
  • Recruit, train, and retain top sales talent while fostering a culture of accountability and excellence.
  • Expand SSC's presence with national accounts, franchise organizations, retailers, financial institutions, healthcare systems, higher education, hospitality, and commercial developers.
  • Build long-term executive relationships with key customers and strategic partners.
  • Collaborate with executive leadership to identify new markets, acquisitions, and growth opportunities.
  • Drive forecasting accuracy, sales analytics, and pipeline management.
  • Partner with engineering, estimating, manufacturing, project management, permitting, and installation teams to deliver exceptional customer experiences.
  • Represent SSC Signs & Lighting throughout the industry at conferences, trade shows, and executive-level client meetings.


Requirements

Executive Qualifications

Required
  • Demonstrated experience leading and managing a professional sales organization.
  • Proven history of recruiting, coaching, and developing successful sales teams.
  • Track record of consistently achieving or exceeding annual revenue goals.
  • Strong executive leadership, communication, and negotiation skills.
  • Experience managing large, complex customer relationships.
  • Ability to develop strategic business plans and execute growth initiatives.

Preferred
  • Experience within the commercial sign industry.
  • National account management experience.
  • Knowledge of architectural signage, digital displays, LED message centers, lighting systems, and branded environments.
  • Experience with multi-location retail, banking, healthcare, hospitality, education, or franchise programs.

Leadership Characteristics

We're looking for a leader who:
  • Builds winning teams through coaching and accountability.
  • Inspires confidence and earns trust across all levels of an organization.
  • Makes data-driven decisions while maintaining a customer-first mindset.
  • Thrives in a fast-paced, entrepreneurial environment.
  • Demonstrates integrity, professionalism, and a commitment to operational excellence.

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