National Sales Director

Open Plan Systems

$100K — $150K *
Business Services
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 5+ years in sales, business development, or marketing with direct customer engagement.
  • Track record of revenue growth and strategic sales channel development.
  • Experience in managing contract-based business relationships.
  • Knowledge of sales forecasting, pipeline, and territory planning.
  • Excellent presentation, communication, and negotiation skills.
  • Ability to influence and build credibility with dealers and stakeholders.
  • Strong organizational capabilities to manage various priorities effectively.
  • Willing to travel around 65% nationwide and relocate to Richmond, VA.

Responsibilities

  • Develop and implement a national sales strategy to enhance market share.
  • Achieve at least 10% annual sales growth through strategic initiatives.
  • Identify and leverage opportunities in underdeveloped markets.
  • Set revenue goals and performance metrics for targeted regions.
  • Recruit and support high-performing dealer partners in strategic markets.
  • Advise dealers on sales effectiveness and marketing strategies.
  • Strengthen national contract relationships with targeted accounts.
  • Train and coach dealers on sales presentations and marketing best practices.

Benefits

  • Opportunity to shape and influence national sales strategy.
  • High-visibility role with impact on revenue and market growth.
  • Collaborative leadership focused on innovation and customer success.
  • Potential for significant growth in established markets.
  • Competitive compensation with performance-based incentives.
Full Job Description
National Sales Director

Location: Richmond, VA (Relocation Assistance Available)

Travel: Approximately 65% nationwide travel

Reports To: Executive Leadership Team

What You'll Do

Drive National Growth
  • Develop and execute a national sales strategy focused on expanding market share and increasing revenue.
  • Deliver a minimum of 10% annual sales growth through dealer development, strategic account acquisition, and market expansion.
  • Identify and capitalize on opportunities in underdeveloped and high-potential markets.
  • Establish revenue goals, performance metrics, and growth initiatives across targeted regions.

Expand and Strengthen Dealer Partnerships
  • Recruit, develop, and support high-performing dealer partners in key strategic markets.
  • Serve as a trusted advisor to dealers, helping them improve sales effectiveness, marketing execution, and customer engagement.
  • Communicate the value of partnering with Open Plan Systems and drive long-term dealer success.
  • Maintain consistent engagement with the dealer network to identify opportunities, address challenges, and accelerate growth.

Build Contract and Strategic Account Success
  • Lead initiatives to strengthen and expand national contract relationships.
  • Engage directly with targeted contract accounts and key decision-makers.
  • Participate in the evaluation and pursuit of major projects and business opportunities.
  • Collaborate with internal teams to ensure successful execution and customer satisfaction.

Develop Sales Excellence
  • Deliver training and coaching to dealers and Territory Managers on presentation skills, sales strategy, and marketing best practices.
  • Promote consistent sales and marketing processes throughout the organization.
  • Provide accurate weekly sales forecasts and pipeline updates.
  • Share market intelligence and recommend new products, programs, and offerings that support future growth.

What Makes You Successful

You are a relationship-driven sales leader with a track record of growing revenue, building partnerships, and winning complex business opportunities. You bring a strategic mindset, strong business acumen, and the ability to influence stakeholders at every level.

Required Qualifications
  • 5+ years of successful sales, business development, or marketing experience with direct customer-facing responsibilities.
  • Demonstrated success growing revenue and developing strategic sales channels.
  • Experience securing and managing contract-based business.
  • Strong understanding of sales forecasting, pipeline management, and territory planning.
  • Exceptional presentation, communication, and negotiation skills.
  • Ability to build credibility and influence with dealers, customers, and internal stakeholders.
  • Strong organizational skills with the ability to manage multiple priorities in a fast-paced environment.
  • Willingness to travel approximately 65% of the time nationwide.
  • Willingness to relocate to Richmond, Virginia.

Preferred Qualifications
  • Experience within the contract furniture, office furniture, interiors, workplace solutions, or related commercial furnishings industry.
  • Bachelor's degree in Business, Marketing, or a related field.
  • Experience leading dealer networks, channel sales, or national account programs.
  • Strong proficiency with CRM systems, Microsoft Office Suite, and business reporting tools.

Why Join Open Plan Systems?
  • Opportunity to shape national sales strategy and influence company growth.
  • High visibility role with direct impact on revenue and market expansion.
  • Collaborative leadership team committed to innovation and customer success.
  • Established brand with significant growth opportunities in key markets.
  • Competitive compensation package, including performance-based incentives.

The Opportunity

This role is ideal for a sales leader who wants more than just territory management. You'll have the autonomy to build strategic partnerships, expand national market presence, and directly influence the future growth of Open Plan Systems. If you're passionate about creating results, developing winning relationships, and leading growth on a national scale, we encourage you to apply.

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