OverviewThe Digital Enablement Director reports into the VP of Digital Enablement, with the goal of building a digital first culture in the field to ensure digital readiness across our regions and markets. This national role will directly lead our West Subregional Digital Enablement Managers, ensuring successful adoption and utilization of digital products, technology, and programs to drive business outcomes.
As a connection point between digital portfolios and markets, this role is focused on empowering our organization, users, and market leads with the necessary change management and communications support to achieve corporate and market digital performance targets. This is a leadership position that requires you to lead people, directly engage with regional and market executive leadership, partner with senior stakeholders, and build strong relationships that promotes buy-in of new approaches while removing obstacles preventing adoption.
Primary Responsibilities- Own the national digital enablement strategy in partnership with Digital, Commercial, Product, Regions, ensuring priorities are aligned to enterprise goals, market maturity, field readiness, and measurable business outcomes.
- Provide clear direction, strategy, guidance and support for Enablement Managers needed to implement digital enablement activities and perform their responsibilities effectively.
- Define and continuously improve the operating model, including responsibilities, escalation paths, ways of working, expectations, and cross-functional handoffs.
- Research, develop, and align Digital MPP (annual market goals) that connect ecommerce growth, digital revenue, customer engagement, user adoption, and market execution to business outcomes.
- Manage, track, and analyze progress of regional and market digital performance throughout the year leveraging data products, dashboards, and AI tools.
- Identify systemic adoption barriers across sales teams, customers, suppliers, and markets, then partner with Digital, Commercial, Operations, and field leadership to remove friction through process changes, capability building, communications, and leadership reinforcement.
- Design, implement, and lead enablement programs including SG Champions Club, focused on growth, adoption, outstanding performance, and goal attainment.
- Partner with Digital Trade Operations and Dedicated Digital Leads to implement a national strategy around supplier digital activations "digitally influenced sales" to drive incremental business and help close the gaps on our digital goals.
- Develop the national change narrative for digital, equipping leaders with clear messaging, business rationale, field-facing talk tracks, and reinforcement tools that connect digital behaviors to customer experience and commercial growth.
- Collaborate with product teams across Digital to identify needs, provide market feedback, support roadmaps, and share best practices.
Additional Primary Responsibilities- Work cross-functionally with Digital GTM to coordinate digital launches, build digital sales enablement content, develop relevant communications, create product launch events, and digitize trade shows and tastings to drive engagement.
- Create scalable playbooks, launch toolkits, adoption frameworks, and activation models to identify barriers and prioritize support while allowing local teams to adapt execution based on market nuances and customer opportunity.
- Build the capability of Digital Enablement Managers and field-facing teams through coaching, performance routines, skill development, and best-practices that strengthens local ownership and long-term digital fluency.
- Assess digital resource needs end-to-end in markets to make recommendations for resource allocation necessary to meet deployment and training demands for SGWS transformation initiatives.
- Lead executive governance routines with regional, market, and cross-functional leaders to review digital performance, resolve barriers, align on priorities, and secure decisions required to accelerate digital behavior change.
- Develop and maintain a deep understanding of Digital Organization's products and services, staying updated on new features and enhancements.
- Foster strong relationships both internally and externally, comfortable engaging with a variety of SMEs and reporting levels.
- Perform other job-related duties as needed.
Minimum Qualifications- Bachelor's degree plus 8 years experience in digital, sales, or sales operations role.
- Understanding of B2B commerce, CRM, agile, and commercial sales processes.
- Strong change management skills across multiple stakeholders and functions.
- Excellent presentation and communication skills to engage and influence senior leaders.
- Ability to work collaboratively in a fast-paced environment and adapt to evolving business needs.
- Proficient in MS Office (e.g., PowerPoint, Excel, Access, and Word).
Preferred Qualifications- Familiarity with enterprise digital transformation.
- Has strong Wine and Spirits category knowledge.
- Able to balance strategic and tactical priorities to drive results across multiple stakeholders.
- Able to inspire and lead peers and colleagues.
- Has a positive problem solving attitude.
Physical Demands- Physical demands include a considerable amount of time sitting and typing/keyboarding, using a computer (e.g., keyboard, mouse, and monitor), or adding machine
- Physical demands with activity or condition may occasionally include walking, bending, reaching, standing, and stooping
- May require occasional lifting/lowering, pushing, carrying, or pulling up to 20lbs
