National Dealer Development Manager

ANOVA

$70K — $95K *
Retail & Consumer Goods
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree required.
  • 2+ years of experience in dealer/channel sales, contract negotiation, or vendor management.
  • Industry experience in site furnishings, outdoor products, or related fields helpful.
  • Strong communication, presentation, and relationship-building skills.
  • Experience with Salesforce or similar CRM platforms.
  • Willingness to travel nationally 8 to 10 nights per month.

Responsibilities

  • Onboard new strategic dealers in targeted geographies and verticals.
  • Manage and grow relationships with existing strategic dealers, setting and tracking growth targets.
  • Evaluate and validate opportunistic dealers for potential reclassification based on performance.
  • Negotiate dealer agreements and manage contract portfolios.
  • Develop and maintain a national territory map and contact plans to support dealer success.
  • Conduct regular business reviews with strategic dealers.
  • Collaborate with internal teams to ensure dealers have essential tools and support.

Benefits

  • Competitive salary and bonus structure
  • Health, dental, and vision insurance
  • 401(k) with company match
  • Paid time off and holidays
  • Professional development and structured sales training
  • Company-provided laptop, cell phone, and credit card
Full Job Description
National Dealer Manager

Location: St. Louis, Missouri (Hybrid: Partial in-office with national travel)

Company: Anova Furnishings
Position Overview:

The National Dealer Development Manager will lead the expansion and optimization of Anova's strategic and opportunistic dealer network across the United States. This includes growing our furniture dealer network, with a focus on both established interior dealers and playground dealers. The role is responsible for onboarding new dealers, managing existing partnerships, negotiating and maintaining contract portfolios, and collaborating across all levels-from C-suite executives to field teams. Based in St. Louis, this hybrid role includes 8 to 10 nights of travel per month to support dealer relationships and drive growth.
Key Responsibilities:
  • Onboard new strategic dealers in targeted geographies and verticals.
  • Manage and grow relationships with existing strategic dealers, setting and tracking growth targets.
  • Evaluate and validate opportunistic dealers, transitioning them to strategic or transactional status based on performance.
  • Make recommendations on dealer partner performance, including potential removal or reclassification based on results and alignment.
  • Develop and maintain a national territory map and contact plans to support dealer success.
  • Negotiate dealer agreements and manage contract portfolios.
  • Vet and onboard new vendor partners aligned with Anova's standards and growth strategy.
  • Ensure dealer compliance with performance expectations and contractual obligations.
  • Develop and execute onboarding programs, including training, marketing, and sales enablement.
  • Conduct regular business reviews with strategic dealers.
  • Collaborate with internal teams to ensure dealers have the tools and support needed to succeed.
  • Build trusted relationships with C-suite executives, business owners, and field-level personnel.
  • Work closely with Anova's National Sales Team to promote synergy across internal teams and the dealer network.
  • Represent Anova's brand and values in all dealer interactions.
  • Actively participate in Anova's year-round sales training program to continuously develop skills and align with company strategy.
Qualifications:
  • Bachelor's degree required.
  • 2+ years of experience in dealer/channel sales, contract negotiation, or vendor management.
  • Industry experience in site furnishings, outdoor products, or related fields is helpful but not required if skills are transferable.
  • Strong communication, presentation, and relationship-building skills.
  • Experience with Salesforce or similar CRM platforms.
  • Willingness to travel nationally 8 to 10 nights per month.
Preferred Traits:
  • Entrepreneurial mindset with a passion for growth.
  • Strategic thinker with strong problem-solving skills.
  • Comfortable engaging with executives and field teams alike.
  • Coachable, collaborative, and competitive.
  • Positive attitude with a customer solution-centered mindset.
Benefits:
  • Competitive salary and bonus structure
  • Health, dental, and vision insurance
  • 401(k) with company match
  • Paid time off and holidays
  • Professional development and structured sales training
  • Company-provided laptop, cell phone, and credit card


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