National Accounts Manager - Meijer

Heartland Food Products Group

$110K — $130K *
US-AnywhereRemote in Carmel, IN
Retail & Consumer Goods
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree required; MBA a plus
  • 7+ years of CPG sales or customer leadership experience
  • Direct experience calling on Meijer required
  • Established relationships with Meijer merchandising teams
  • Strong understanding of grocery retail, trade management, and category management
  • Proven track record of delivering profitable growth
  • Prior people management experience or demonstrated readiness to lead

Responsibilities

  • Serve as the primary sales lead and relationship owner for Meijer
  • Build and deepen partnerships with merchandising teams to drive mutual growth
  • Develop and execute annual Joint Business Plans aligned to growth and profitability
  • Lead assortment, pricing, merchandising, and promotional strategies
  • Champion innovation and new item launches
  • Own volume, trade spend, and profitability targets for Meijer
  • Use syndicated data and customer insights to identify category opportunities

Benefits

  • Leadership responsibility for one direct report
  • Opportunity to drive growth across a brand portfolio
  • High visibility role with direct impact on company performance
  • Chance to collaborate cross-functionally with key internal teams
  • Focus on professional development and leadership
Full Job Description
National Account Manager - Meijer

This position is based in Grand Rapids, MI, and includes leadership responsibility for one direct report (Key Account Manager).

What You'll Do

Own Strategic Customer Leadership
  • Serve as the primary sales lead and relationship owner for Meijer
  • Build and deepen partnerships with merchandising teams to drive mutual growth
  • Represent Heartland's brand portfolio with confidence, credibility, and a growth mindset

Drive Growth Across Heartland's Brand Portfolio
  • Develop and execute annual Joint Business Plans aligned to Heartland's growth, profitability, and brand-building priorities
  • Lead assortment, pricing, merchandising, and promotional strategies that expand distribution and household penetration
  • Champion innovation and new item launches, ensuring strong customer alignment and flawless execution

Deliver Results Through Best-in-Class Execution
  • Own volume, trade spend, and profitability targets for Meijer
  • Lead promotional planning, display strategy, and in-store/online execution in partnership with merchandising teams
  • Provide accurate forecasting and demand inputs to support high service levels and efficient inventory management

Leverage Insights to Win at Shelf
  • Use syndicated data (Circana/IRI, Nielsen) and customer insights to identify category opportunities and support fact-based selling
  • Partner with customer merchandising teams to improve shelf placement, promotional ROI, and execution quality
  • Translate data into clear, compelling stories that support brand and category growth

Lead and Develop Talent
  • Directly manage and coach one Key Account Manager
  • Set clear priorities, provide ongoing feedback, and support professional development
  • Lead with Heartland's values and foster a high-performance, collaborative team culture

Collaborate Cross-Functionally
  • Act as the voice of Meijer internally, aligning marketing, R&D, supply chain, finance, and operations
  • Partner closely with marketing and category management to deliver customer-relevant brand strategies

What You Bring

Required Qualifications
  • Bachelor's degree required; MBA a plus
  • 7+ years of CPG sales or customer leadership experience
  • Direct experience calling on Meijer required
  • Established relationships with Meijer merchandising teams
  • Strong understanding of grocery retail, trade management, and category management
  • Proven track record of delivering profitable growth
  • Prior people management experience or demonstrated readiness to lead

Preferred Experience
  • Experience managing branded food or beverage portfolios
  • Strong analytical and financial acumen
  • Comfort working in a fast-paced, growth-oriented, matrixed organization

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