Red Bull

National Account Manager, At Work

Red Bull$100K — $120K *
Retail & Consumer Goods
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 5-7 years of experience in National Account Management or business development within CPG or related industries
  • Proven ability to develop new business and manage complex national customer accounts
  • Excellent negotiation and presentation skills for executive-level stakeholders
  • Experience in leading cross-functional initiatives within a matrixed organization
  • Strong analytical, financial, and problem-solving skills
  • Self-motivated with the ability to work independently
  • Bachelor's Degree required, proficiency in Excel and PowerPoint
  • Fluency in English; additional languages a plus

Responsibilities

  • Develop and execute tailored business plans for strategic At Work customers
  • Identify and secure new national partnerships to expand Red Bull's market presence
  • Strengthen relationships with existing customers through strategic engagement
  • Lead contract negotiations and annual business planning for alignment on objectives
  • Collaborate with FMC National Account Managers to align strategies and maximize execution
  • Analyze market trends and customer opportunities to recommend actionable strategies
  • Drive consistent execution of programs and track performance against objectives

Benefits

  • Permanent role
  • Eligible for benefits
  • 50-60% travel required
  • Flexible work location across major US metros
Full Job Description
This role can sit out of any major metro in the US.

The National Account Manager (NAM), At Work, is responsible for growing Red Bull's presence within workplace environments by building, managing, and expanding partnerships with some of the largest At Work customers in the country. This role focuses on developing new business opportunities, strengthening existing relationships, and creating strategies that support long-term growth for both Red Bull and its customers.

Working closely with customers and internal partners, the NAM develops tailored business plans, identifies opportunities to expand distribution, and delivers programs that help increase brand visibility, drive execution, and create meaningful value. This role plays a key part in bringing Red Bull's strategic priorities to life by securing new national partnerships, growing existing accounts, and helping scale innovative solutions across workplace channels.

The NAM collaborates closely with Food Management Company (FMC) National Account Managers and cross-functional teams including Field Sales, Distribution, Category Management, Insights, Marketing, and Partnerships to align strategies, support successful execution, and achieve shared business goals. Success in this role comes from building strong relationships, identifying opportunities for growth, and turning insights into action that benefits both customers and Red Bull.

RESPONSIBILITIES

Areas that play to your strengths

All the responsibilities we'll trust you with:
  • NATIONAL ACCOUNT MANAGEMENT & BUSINESS DEVELOPMENT
    Develop and execute customer-specific business plans that drive distribution, execution, and sustainable growth across a portfolio of strategic At Work customers
    Identify, pursue, and secure new national partnerships that expand Red Bull's presence and unlock incremental growth opportunities
    Strengthen and elevate existing customer relationships through strategic engagement, joint business planning, and value-added solutions.
    Lead contract negotiations, annual business planning, and performance reviews to ensure alignment on growth objectives and partnership commitments
    Influence customer decision-makers by delivering compelling business insights, category recommendations, and growth strategies
  • CROSS FUNCTIONAL PARTNERSHIP
    Partner closely with FMC National Account Managers to align customer strategies, leverage existing partnerships, and maximize execution opportunities across shared customers
    Collaborates with Global, Distribution, Marketing, Brand, Finance, Analytics and Category teams for total On Premise support of our Top At Work partnerships
    Communicates with key stakeholders within the Regions to drive execution and to provide and receive account and program feedback
  • STRATEGIC PLANNING AND EXECUTION
    Analyze business performance, market trends, and customer opportunities to identify growth levers and recommend actionable strategies
    Drive execution standards and accountability to ensure programs are implemented consistently across customer locations
    Utilize customer, category, and consumer insights to influence assortment decisions, placement strategies, and activation opportunities
    Track performance against key business objectives and recommend course corrections to achieve growth targets


EXPERIENCE

Your areas of knowledge and expertise

that matter most for this role:

  • Proven experience in National Account Management, business development, or strategic customer leadership within the CPG, beverage, foodservice, or related industry
  • Demonstrated ability to develop new business and manage complex national customer relationships
  • Strong negotiation, presentation, and influencing skills with executive-level stakeholders
  • Experience leading cross-functional initiatives and collaborating within a matrixed organization
  • Strategic thinker with strong analytical, financial, and problem-solving capabilities
  • Passion to make significant contributions to the Red Bull organization through continuous process & ways of working improvement
  • Self-motivated and able to work independently
  • Must be proficient in Microsoft Excel and PowerPoint
  • Bachelor's Degree
  • Fluent in English, additional languages an advantage
  • Travel 50-60%
  • Permanent
  • Benefits eligible


WHERE YOU'LL BE BASED

ChicagoIllinois, United States

United StatesRed Bull North America

JOIN THE TEAM

About Red Bull

Red Bull is an energy drink sold by Red Bull GmbH, an Austrian company created in 1987. Red Bull has the highest market share of any energy drink in the world, with 7.5 billion cans sold in a year (as of 2019). Austrian entrepreneur Dietrich Mateschitz was inspired by an existing energy drink named Krating Daeng, which was first introduced and sold in Thailand by Chaleo Yoovidhya. He took this idea, modified the ingredients to suit the tastes of Westerners, and, in partnership with Chaleo, founded Red Bull GmbH in 1987. Red Bull is sold in a tall and slim blue-silver can, and is marketed through advertising, events (Red Bull Cliff Diving World Series, Red Bull Air Race, Red Bull Crashed Ice), sports team ownerships (Red Bull Racing, Scuderia AlphaTauri, FC Red Bull Salzburg, New York Red Bulls, Red Bull Brasil, RB Leipzig, EC Red Bull Salzburg, Red Bull Ghana), celebrity endorsements, and music, through its record label Red Bull Records.
Learn more about Red Bull
Size
12,000 employees
Industry

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