National Account Executive

Royal Cup Coffee

• $80K — $95K *
Food & Beverages
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree in business administration or a similar field.
  • 5+ years in a sales role, with relevant industry experience.
  • Positive, solutions-focused, and client-centric mindset.
  • Demonstrated negotiation abilities with a history of successful collaborative business plans.
  • Strong relationship-building skills with a focus on client rapport.
  • Results-driven with high energy and a proactive approach.
  • Proficiency in MS Office and ability to quickly learn company-specific software.

Responsibilities

  • Lead the Office Refreshment team by executing National Account contracts.
  • Identify and nurture prospects to maintain an active client pipeline.
  • Develop a national business development strategy across various industries.
  • Utilize existing networks to uncover new sales prospects.
  • Achieve annual business targets for revenue and profitability.
  • Leverage market knowledge to recognize growth opportunities with national clients.
  • Manage the sales pipeline and report on account needs and performance.

Benefits

  • Remote work flexibility, preferably within the eastern U.S.
  • Opportunity to collaborate within a supportive and competitive team culture.
  • Value-driven company culture emphasizing mutual success and client relationships.
  • Comprehensive training and continuous development opportunities.
Full Job Description
National Account Executive (Office Refreshment Services)

Overview

SUMMARY:

The National Account Executive (NAE) reports to the Director of National Accounts and is a key member of the Office Refreshment Services (ORS) sales team. This role is primarily responsible for hunting for new business - identifying prospects, qualifying leads, and closing new strategic national accounts - and managing an assigned national book of business. The NAE is expected to establish strong collaborative relationships with cross-functional teams within the company and provide strategic leadership that will fuel profitable growth while aligning with the annual sales operating plans. The NAE role is remote, preferably in the eastern geography of the United States.

SUPERVISORY RESPONSIBILITIES:
  • None.

KEY RESPONSIBILITIES:

  • Provide sales leadership to the Office Refreshment team by executing and implementing National Account contracts.
  • Identify and cultivate key targets to maintain an active pipeline of prospective corporate clients.
  • Create attack plan for business development at a national level across multiple industries; includes driving and managing the entire sales process and regularly update on progress against attack plans.
  • Leverage current customer base and personal network to identify new sales opportunities.
  • Meet or exceed Royal Cup's annual business targets, encompassing top-line revenue, bottom-line profitability through margin management, customer receivables, and trade spend efficiency (ROI).
  • Utilize comprehensive market knowledge (e.g., industry trends, consumer insights, customer, and competitive activity) to pinpoint key business issues and growth opportunities with large national customers.
  • Manage the sales funnel; CRM reporting on customer account performance, needs and risks
  • Visit current customers to enhance relationships with decision-makers and present new products.
  • Client retention and relationship building within assigned book of business portfolio.
  • Analyze price margins within client portfolio and develop strategic plan to maximize profitability.
  • Work closely with clients and internal cross-functional teams to negotiate and execute on contract renewals and extensions.
  • Work closely with ORS team members on sales targets, RFPs, strategic projects, presentations, development of sales tools, national roll outs, etc.
  • Embrace our competitive and collaborative team culture by maintaining an "If one wins, we ALL win" attitude.
  • Communicate and collaborate effectively with all cross functional team members to achieve alignment, profitable growth, and targeted financial results.
  • Understand, adopt, and operate under the Royal Cup Standards every day.
  • All other duties as assigned


MINIMUM QUALIFICATIONS:

  • Bachelor's degree in business administration or another similar discipline.
  • Minimum of 5 years of experience in a related sales role. (Equivalent combination of education and industry experience will be considered)
  • Positive, team-oriented attitude with a solution focused and client centric mentality.
  • Proven negotiation skills with a track record of crafting collaborative business plans for mutually beneficial outcomes.
  • Strong focus on building client rapport and maintaining lasting relationships with clients.
  • Results-oriented with drive, energy, and a strong bias for action.
  • Proficient in MS Windows and Office, including Outlook, Word, Excel, PowerPoint and able to learn and apply company technology software and programs.
  • Ability to travel as required and periodically requiring an overnight stay to attend meetings, training, conferences, and other work-related events.

PREFERRED QUALIFICATIONS:

  • Prior food and beverage sales experience.
  • SAP/C4C user experience.

PHYSICAL REQUIREMENTS:
  • Prolonged periods of sitting at a desk and working on a computer.
  • Some physical requirements may include:
    • Frequent sitting, standing, walking, reaching, typing, reading, talking, and hearing.
    • The ability to lift up to 15 pounds, on occasion, with or without assistance.
  • The ability to successfully complete the pre-employment process.

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