JOB MISSION:The North America (NA) Senior Marketing Manager - Lifestyle is responsible for driving category and commercial demand by connecting the brand to culture across sport, entertainment, fashion, music, communities, and more.
Acting as a strategic connector, this role brings together global priorities, regional insights, and cross-functional teams to deliver integrated marketing strategies that ensure the brand shows up authentically in culture. This position will drive distinct yet connected category storytelling, maximize regional investments, and deliver measurable business impact across North America.
MAJOR ACCOUNTABILITIES:- In partnership with the Director of Integrated Marketing and cross-functional teams, build and lead commercial marketing strategies that support seasonal Lifestyle category and product priorities
- Develop and execute integrated campaigns that connect brand storytelling to cultural moments, partnerships, and influential voices across entertainment, fashion, and creative communities
- Lead cross-functional collaboration with NA Media, PR, eCom, DTC, Visual Merchandising, and Events teams to deliver consistent, premium execution across all go-to-market touchpoints
- Partner with Global Marketing to adapt global strategies for North America, while developing region-specific programs and activations that reflect local consumer insights and drive market relevance
- Maintain a close partnership with Merchandising, Sales, and Planning teams to ensure marketing strategies are aligned to go-to-market priorities and deliver direct commercial impact across lifestyle categories
- Provide strategic guidance across paid, owned, and earned channels to ensure cohesive storytelling and effective distribution of media and content.
- Translate data and insights into actionable marketing strategies, campaign optimization, and consumer experience tactics
REQUIREMENTS FOR SUCCESS:
- Bachelor's degree plus 8-10 years of marketing, brand management, or communications experience (preferably within lifestyle, fashion, entertainment, or culturally driven brands)
- Strong creative judgment with experience evaluating and shaping breakthrough creative work
- Proven ability to develop and execute innovative, culturally relevant marketing campaigns that drive measurable commercial outcomes
- Demonstrated success operating within a matrix organization and leading cross-functional initiatives
- Strong business acumen with a clear understanding of commercial functions, go-to-market processes, and performance metrics
- Exceptional communication and presentation skills, with the ability to influence stakeholders at all levels
Boston, MA Headquarters - (NB) Only Pay Range: $141,200.00 - $182,200.00 - $223,200.00 Annual (actual base pay varying based upon, but not limited to, relevant experience, time in role, internal equity, geographic location, and more.)
Regular Associate Benefits Our products are only as good as the people we hire, so we make sure to hire the best and treat them accordingly. New Balance offers a comprehensive traditional benefits package including three options for medical insurance as well as dental, vision, life insurance and 401K. We also proudly offer a slate of more nontraditional perks - opportunities like online learning and development courses, tuition reimbursement, $100 monthly student loan support and various mentorship programs - that encourage our associates to grow personally as they develop professionally. You'll also enjoy a yearly $1,000 lifestyle reimbursement, 4 weeks of vacations, 12 holidays and generous parental leave, because work-life balance is more than just a buzzword - it's part of our culture.
Temporary associates are provided three options for medical insurance as well as dental and vision insurance and an associate discount.Part time associates are provided 401k, short term disability, a yearly $300 lifestyle reimbursement and an associate discount.Flexible Work ScheduleFor decades we have fostered a unique culture founded on our values with a particular focus on in-person teamwork and collaboration. Our North American hybrid model encourages rich in-person experiences, showcasing our commitment to teamwork and connection, while maintaining flexibility for associates. New Balance Associates currently work in office three days per week (Tuesday, Wednesday, and Thursday). Our offices are fully open, and amenities are available across our North American office locations. To continue our focus on hybrid work we have introduced "Work from Anywhere" (WFA) for four weeks per calendar year. This model will help us enhance our culture while continuing to maintain elements of flexibility.
