Multimedia Content Specialist

ASCO

$80K — $96K *
Healthcare
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree in Strategic Communications, Marketing, Digital Arts or related field, or equivalent experience
  • 5+ years of experience as a digital content creator in a marketing agency, internal marketing department, or Association
  • Experience with AP Style
  • Proven storytelling skills for engaging content across digital channels
  • Excellent written communication abilities with attention to detail and scientific translation
  • Expertise in content creation tools like Adobe Creative Suite and Canva

Responsibilities

  • Develop integrated content packages for social media, email, web, and digital advertising
  • Partner with stakeholders to create actionable content asset packages
  • Align graphics and video content with organizational goals and campaigns
  • Draft and edit compelling copy for various digital formats
  • Collaborate with subject matter experts to ensure content accuracy
  • Record and edit video content for marketing campaigns
  • Leverage AI tools for efficient content creation

Benefits

  • Hybrid Work Environment
  • Open Leave Policy
  • Paid Family Leave
  • 13 Paid Holidays per Calendar Year
  • Staff Appreciation Days
  • 401(k) with 7.5% Employer Contribution
  • Medical/Dental/Vision
  • Employee Assistance Program
  • Fertility and Family Forming
  • Healthcare Concierge
  • Flexible Spending Account(s)
  • Healthcare Savings Account
  • Disability and Life Insurance
Full Job Description
If you're a dynamic storyteller who excels at blending copywriting, design, and video to bring impactful brand narratives to life across multiple channels, apply today!

This position is hybrid with a primary location at our headquarters in Alexandria, VA. The hire must reside within 75 miles of our headquarters.

Responsibilities
  • Develop integrated content packages that include short-form copywriting, static graphics, and motion assets for ASCO and Conquer Cancer social media, email, web, and digital advertising.
  • Partner with Digital Content Strategy Partner, marketing strategists, and stakeholders to translate approved content plans into distinct, actionable asset packages.
  • Collaborate with marketing and communications staff and other stakeholders to align copy, graphics, and video content with broader organizational goals and campaigns.
  • Draft and edit compelling, brand-aligned copy for various digital formats, ensuring that complex scientific concepts are translated into engaging, accessible language.
  • Collaborate with subject matter experts within the organization to validate content ensuring it is accurate and reflective of ASCO and Conquer Cancer programs and goals.
  • Record and edit simple video content using mobile and studio-based tools to support marketing campaigns.
  • Leverage approved AI tools to execute assignments efficiently and responsibly as appropriate.
  • Tailor content versions for various digital channels to ensure maximum engagement and platform fit.
  • Visually convey complex scientific concepts, patient stories, and organizational initiatives in a creative and compelling manner.
  • Provide tactical feedback on assets delivered by external vendors to ensure formatting, copy, and visual style align with project goals and organizational templates.
  • Stay up-to-date with the latest trends, advancements, and discussions in healthcare and oncology to identify relevant topics and conversations for content creation.
  • Ensure all multimedia assets are organized and tagged within the organization Digital Asset Management System (DAMS).


Required Education and Experience
  • Bachelor's degree in Strategic Communications, Marketing, Digital Arts or related field or equivalent years of experience
  • 5+ years of experience in a marketing agency, internal marketing department, or Association as a digital content creator
  • Experience with AP Style
  • Proven experience in storytelling and creating engaging content for digital channels
  • Excellent written communication skills, with high attention to detail/accuracy and the ability to translate scientific concepts into accessible and engaging content
  • Expertise in content creation tools (e.g., Adobe Creative Suite, Canva, etc.)
  • Knowledge of project management and content workflow tools


Preferred Education and Experience
  • Previous experience using a Digital Asset Management System (DAMS).
  • Familiarity with cancer/science/health and experience in health or science sectors.
  • Familiarity with AI-driven content creation and editing tools.
  • A creative and innovative mindset with an ability to think outside the box.
  • Experience in project managing multiple programs with rapid timelines.
  • Passion for using digital media to make a positive impact in conquering cancer.
  • Ability to work independently, manage multiple projects simultaneously, and meet rapid deadlines.


Competencies
  • Familiarity with digital marketing/communications strategies to drive engagement on owned digital channels.
  • Strong design sensibilities.
  • Excellent interpersonal relationship building skills.
  • Experience working independently, as well as within cross-functional teams in a collaborative, professional environment.
  • Excellent time management skills with a proven ability to meet deadlines, prioritize, and multi-task.
  • Excellent organizational skills with high attention to detail and accuracy.
  • Technologically savvy and resourceful with experience generating content for digital platforms.


ADA/Physical Requirements

Must lift up to 10 lbs.

Extended periods seated or standing at a desk.

High use of computer and other office technology equipment.

Travel

5-10 days/yr

Compensation

This is an exempt position. The hiring salary range for this position is $80,000-$96,900 annualized.

The range displayed reflects the minimum and maximum annualized salary ASCO expects to provide for a new hire for the position across the U.S. We thoughtfully determine and design offers based on the selected candidate's relevant experience and qualifications.

Generous Benefits Package:
  • Hybrid Work Environment
  • Open Leave Policy
  • Paid Family Leave
  • 13 Paid Holidays per Calendar Year
  • Staff Appreciation Days
  • 401(k): 7.5% Employer Contribution
  • Medical/Dental/Vision
  • Employee Assistance Program
  • Fertility and Family Forming
  • Healthcare Concierge
  • Flexible Spending Account(s)
  • Healthcare Savings Account
  • Disability and Life Insurance


Applications are accepted and reviewed on a rolling basis. The job posting will remain active throughout the candidate application evaluation process.

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