ULTA Salon, Cosmetics & Fragrance, Inc

Mobile Marketing Analyst II

ULTA Salon, Cosmetics & Fragrance, Inc • $68K — $95K *
Bolingbrook, IL 60440In-Person
Retail & Consumer Goods
Less than 5 years of experience
1 month ago
Job Overview by Ladders

Qualifications

  • 4+ years of email, mobile, and CRM marketing experience, preferably in multichannel retail
  • Bachelor's degree required, with a focus on marketing or business
  • Strong coding skills and familiarity with audience data structures and system integrations
  • Proficient in HTML; technical skills in mobile engagement platforms
  • Demonstrated experience in customer-centric campaign development and analysis
  • Analytical skills including proficiency in Excel and data visualization
  • Excellent oral and written communication skills

Responsibilities

  • Develop a mobile messaging strategy enhancing the Ulta Beauty guest experience
  • Create and implement mobile marketing programs including in-app, push, and SMS
  • Define and ensure timely deployment of engagement strategies
  • Use data analysis to measure and optimize campaign effectiveness
  • Collaborate with CRM and Mobile Engineering teams for program improvements
  • Work with creative teams to optimize messaging for campaigns
  • Ideate mobile engages and personalization strategies for customer engagement

Benefits

  • Paid time off
  • Health, dental, vision, life, and disability benefits for full-time roles
  • Eligibility for bonuses and additional compensation
  • Part-time roles include dental, vision, life, and disability benefits
  • Access to company career development resources
Full Job Description
THE IMPACT YOU CAN HAVE

Mobile Analyst II will be responsible for strategizing, optimizing, and executing marketing plans within mobile channels as they relate to personalization, loyalty, marketing and merchandising promotions. This role supports the development and ongoing optimization of mobile marketing initiatives, delivering personalized, automated messaging across mobile channels. The position applies working knowledge of data structures, handlebar and logic coding, and system integrations to ensure accurate campaign deployment, tracking, and performance measurement. The Mobile Marketing Analyst II is responsible for identifying emerging engagement strategies, executing structured testing, analyzing performance data, and prioritizing communications across Push and SMS. This role partners with internal and external teams, collaborating across cross-functional and technical stakeholders to support mobile marketing initiatives.

YOU'LL ACCOMPLISH THESE GOALS BY:

  • Develop a cohesive strategy supporting the role of mobile messaging within the Ulta Beauty guest experience
  • Drive the creation and implementation of in-app, push, and SMS notification marketing programs
  • Define engagement strategies and programs, while ensuring accurate and timely deployments
  • Leverage data to analyze and track the impact, effectiveness and optimization of campaigns
  • Work directly with CRM and Mobile Engineering Teams to implement and improve programs
  • Work with designers, copywriters, and the site team to create and optimize messaging for push notifications, in-app messages, and SMS campaigns
  • Ideate and design mobile campaigns and journeys in partnership with cross-functional and personalization teams to drive customer engagement
  • Apply technical expertise, including data coding skills, to support campaign setup, formatting, and troubleshooting across mobile channels
  • Demonstrate knowledge of various digital channel strategies for Promotional, Transactional, and Automated programs
  • Set up A/B tests to test personalization and ensure copy, timing of message, frequency of message, guest experience and other factors are optimized
  • Deliver quality experiences and promptly troubleshoot issues, resolve and communicate solutions
  • Create and distribute KPI reports relating to mobile campaigns and ad hoc projects, presenting insights and recommendations to leadership teams; create benchmarks for push messaging
  • Develop process documentation, communicate changes and conduct training as needed
  • Stay up-to-date and share best practices in mobile channel marketing initiatives & innovations
THE ESSENTIALS OF SUCCESS
  • 4+ years of prior email, mobile, and CRM marketing experience required, preferably for a multichannel retail brand
  • Bachelor's degree is required, preferably with an emphasis in marketing/business
  • Strong coding skills and understanding of audience data structures, tagging, system integrations, and marketing automation or mobile engagement platforms to support campaign implementation
  • HTML experience is preferred
  • Have proven skills in highly targeted and customer-centric campaign development, management, and analysis
  • Mobile savvy; familiar with the unique stylistic requirements that make digital content successful
  • Thinks strategically while staying on top of tactical execution; able to grasp complex business processes and maintain attention to detail
  • Quantitative skills, including Excel, data validation, reporting, analysis, and visualization
  • Collaborative, responsive, self-motivated, driven, independent
  • Highly organized and possesses excellent time management, multi-tasking and prioritization skills
  • Excellent oral and written communication skills with an ability to influence others
  • Passion for testing, learning and making data-driven decisions

#LI-JR1

#LI-Hybrid

The pay range for this position is $68,200.00 - $95,000.00 / Year with the opportunity for eligible associates to earn additional compensation pursuant to the Company's bonus plan. Exact pay will be based on factors including, but not limited to relevant education, qualifications, certifications, experience, level, shift, geographic location, and business and organizational needs. Full-time positions are eligible for paid time off, health, dental, vision, life and disability benefits. Part-time positions are eligible for dental, vision, life, and disability benefits. For additional information concerning our benefits, visit our Benefits and Career Development page: https://learn.bswift.com/ulta

About ULTA Salon, Cosmetics & Fragrance, Inc

ULTA Beauty is the beauty retailer in the United States and the premier beauty destination for cosmetics, fragrance, skin, hair care products and salon services. Since opening its first store 25 years ago, ULTA Beauty has grown to become the top national retailer providing All Things Beauty, All in One Place™. The Company offers more than 20,000 products from over 500 well-established and emerging beauty brands across all categories and price points, including ULTA Beauty's own private label. ULTA Beauty also offers a full-service salon in every store featuring hair, skin and brow services. ULTA Beauty is recognized for its commitment to personalized service, fun and inviting stores and its industry-leading Ultamate Rewards loyalty program.

ULTA Salon, Cosmetics & Fragrance, Inc. Careers

Join the vibrant team at ULTA Salon, Cosmetics & Fragrance, Inc., a leader in the beauty industry, where innovation meets diversity and professional growth. As a company renowned for its inclusive culture and commitment to employee development, there has never been a better time to explore job opportunities with us. Work You’ll Do At ULTA, we empower our team to bring beauty to life, providing unparalleled opportunities for career advancement and professional enrichment. Whether you are looking for a position in our retail stores, at our corporate headquarters, or within our distribution network, ULTA offers a dynamic work environment where your skills will be honed and your achievements recognized. Join our team and contribute to an industry-leading company known for its commitment to innovation, leadership, and diversity. ULTA is not just about beauty products; it's about elevating the beauty in everyone. Our team’s diversity is our strength, and we continuously strive to foster an inclusive environment through comprehensive diversity training programs. Internship and Employment Opportunities Start your career journey with an internship at ULTA, where you can gain hands-on experience in a thriving retail environment. Our internships provide a robust foundation in the beauty industry, offering insights into various aspects of business operations, from marketing to supply chain management. For those seeking full-time roles, ULTA is hiring across a range of departments. We look for passionate, creative, and solution-driven team players. Explore open positions that match your skills and interests on our Careers page. Benefits and Culture At ULTA, we believe in rewarding our employees for their hard work and commitment. Our benefits package is designed to support the well-being and financial security of our team members and their families. Benefits include health coverage, retirement plans, employee discounts, and more. Our company culture champions personal and professional growth, encouraging every team member to reach their full potential. Through leadership training and continuous learning opportunities, we prepare our employees to lead and innovate in the beauty industry. Networking and Professional Development Stay connected and advance your career through ULTA’s networking events, where you can meet industry leaders and like-minded professionals. Enhance your resume and interview skills through our career development workshops and receive personalized advice from our experienced hiring managers. Future-Proof Your Career With ULTA, the trajectory of your career is boundless. Embrace the opportunity to grow with a company that is as committed to your professional journey as it is to leadership in the beauty industry. Explore Discover how ULTA is transforming the beauty landscape and leading the way in retail innovation. Read more about our latest projects and the impact they have on our customers and industry. Join Our Team Search for job opportunities that align with your career aspirations. We are excited to see how your vision and expertise can contribute to our ongoing success. Stay Up to Date Keep ahead with career tips, insider perspectives, and industry-leading insights you can put to use today—all from the people who work here. Job Alert Emails Personalize your subscription to receive job alerts, latest news, and insider tips tailored to your preferences. See what exciting and rewarding opportunities await at ULTA Salon, Cosmetics & Fragrance, Inc. Join us and be part of a company where innovation, leadership, and beauty move forward together.
Learn more about ULTA Salon, Cosmetics & Fragrance, Inc
Size
16,500 employees
Market Cap
$23.6 billion
Industry
Retail & Consumer Goods
Net Income
$175.8 million
Founded
1990
5 Year Trend
+12.2%
Revenue
$6.1 billion
NASDAQ
ULTA
* Ladders Estimates

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