Mattel

Mobile Business Intelligence Analyst, Mattel Games Studio

Mattel$95K — $115K *
Consumer Technology
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 4+ years of experience in F2P Mobile Gaming or a data-driven field
  • Proficiency in data visualization tools like Mixpanel and Tableau
  • Expert-level SQL skills in BigQuery and MySQL
  • Solid Python programming experience
  • Strong background in applied statistics, particularly A/B testing
  • Experience in analyzing complex datasets for actionable insights
  • Familiarity with game telemetry and player experience metrics

Responsibilities

  • Collaborate with the LiveOps team to enhance game performance
  • Analyze game performance data and provide actionable insights
  • Design and execute A/B tests for new features and events
  • Build and maintain dashboards for tracking game KPIs
  • Establish best practices for data analysis and telemetry
  • Oversee execution of analytics initiatives with attention to detail
  • Write SQL queries to prepare data for analysis and visualization

Benefits

  • Inclusive workplace culture fostering belonging
  • Encouragement to apply even if all qualifications are not met
  • Access to a Talent Community for updates and engagement
  • Invitation to sign up for job alerts for future opportunities
Full Job Description
Job Description

The Opportunity:

Mattel Games Studios is seeking an experienced Data Analyst, LiveOps to take a key role in driving meaningful insights and providing recommendations to impact our business growth for a portfolio of upcoming games. The role will be supporting our game team and ensuring we are taking a data-driven approach towards success. This role will be responsible for taking projects end-to-end, from extracting data, building dashboards and communicating learnings to the broader team. The ideal candidate has a passion for mobile and free-to-play games, with a strong understanding of core F2P mechanics, monetization systems, and LiveOps strategies.

What Your Impact Will Be:
  • Provide best-in-class support and collaborate with the LiveOps team to optimize game performance such as game features, player behavior and economy balancing
  • Analyze game performance across all stages of the development lifecycle and post launch, turning game data into actionable insights that drive improvements to retention, engagement and monetization
  • Design, run and analyze A/B tests to validate hypotheses for new features, in-game events, or promotions in collaboration with the LiveOps and Design teams
  • Build and maintain clear, actionable data visualizations and dashboards to track game KPIs
  • Help establish best practices and build publishing standards for telemetry and data analysis
  • Drive the execution of all analytics initiatives with precision and attention to detail
  • Collaborate with internal and external teams to help implement game telemetry to track game performance
  • Write ad-hoc SQL queries to extract and prepare data for dashboard visualization


Qualifications
  • 4+ Years of experience, preferably in F2P Mobile Gaming or data-driven field
  • Proficiency in data visualization using tools like Mixpanel, Tableau to create dashboards powering KPI evaluation at both the detail team level and summary executive level
  • Expert SQL proficiency in BigQuery, MySQL and ability to manage complex data sets efficiently
  • Solid experience with programming in Python
  • Strong foundation in applied statistics, such as A/B testing to validate and inform recommendations
  • Demonstrated ability to analyze complex datasets and derive actionable conclusions
  • Experience with experimentation design, execution, analysis in a LiveOps environment
  • Understanding of data and how it translates to unique player experiences
  • Comprehension of core KPI impact on product performance, especially when it comes to engagement, retention and monetization
  • Experience with database schema design
  • Ability to effectively communicate findings and recommendations to stakeholders of all levels, presenting insights clearly and concisely
  • Bachelor's or Master's Degree, preferably in Mathematics, Statistics, Business, or a related field


Additional Information

Don't meet every single requirement? At Mattel, we are dedicated to an inclusive workplace and a culture of belonging. If you're excited about this role but your past experience doesn't align perfectly with every qualification in the job description, we still encourage you to apply. You may be just the right candidate for this or other roles. Join Mattel's Talent Community and start receiving exciting updates about our company, our employees, and our culture. Also, interested in signing up for job alerts? Do so here!

How We Work:
We are a purpose driven company aiming to empower generations to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:
  • We collaborate: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
  • We innovate: At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
  • We execute: We are a performance-driven company. We strive for excellence and are focused on pursuing best-in-class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.

Videos To Watch
https://youtu.be/gWyvtJNrMno

About Mattel

Mattel, Inc. is a global toy company that designs, manufactures, and markets a wide range of toys and games. The company's brands include Barbie, Hot Wheels, Fisher-Price, American Girl, and more. Mattel's products are sold in over 150 countries and the company has manufacturing facilities in 10 countries. Mattel is committed to sustainability and has set a goal to achieve 100% recycled, recyclable, or bio-based plastic materials in all products and packaging by 2030. The company is also committed to diversity and inclusion and has been recognized for its efforts in this area.
Learn more about Mattel
Size
36,300 employees
Market Cap
$5.9 billion
Industry
Net Income
$126.6 million
Founded
1945
5 Year Trend
-4.3%
Revenue
$4.5 billion
NASDAQ

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