Job SummaryThe Mobile App Deployment Specialist is a customer-facing technical role within the Service Delivery team, focused on new mobile app deployments, app lifecycle management, and recurring custom app releases within the Firstup platform. This is not a software engineering role. Firstup has an automated build system and established toolchain in place, and your job is to configure, drive, and deliver through it-not to write code.
You are engaged when a new branded app needs to be created, an existing app requires a rebrand, or a customer needs to adopt one of Firstup's supported deployment models. You own deployments from kickoff through go-live, assist/coordinate recurring custom application releases (typically on a quarterly cadence), and partner closely with Sales, Customer Success, Support, Product, and Mobile Engineering to ensure successful delivery and ongoing customer success.
ResponsibilitiesIntake and Scoping- Partner with Sales during pre-sales engagements when mobile deployment requirements need to be accurately scoped before contract signature.
- Receive and qualify handoffs from Sales Team, Customer Success Managers and Support teams, understanding customer deployment requirements and determining the appropriate delivery path.
- Assess whether a request aligns with Firstup's supported deployment models or should be submitted as a Product enhancement request.
Customer Conversations and Deployment Guidance- Lead deployment planning conversations with customer IT and project teams.
- Recommend the appropriate supported deployment model, including Public App Store, Apple Business Manager, Managed Google Play, or MDM/MAM distribution.
- Explain deployment requirements clearly to both technical and non-technical stakeholders.
- Set expectations around timelines, required assets, approvals, and customer responsibilities throughout the deployment process.
App Configuration and SubmissionThis role works within Firstup's automated build infrastructure. You are configuring applications-not writing code. The platform handles compilation; your responsibility is ensuring every deployment is configured accurately so automation produces a successful release.
- Configure customer app builds in Firstup's Starship system, including branding, environments (US1, US2, EU), bundle identifiers, entitlements, and supported distribution settings.
- Manage the iOS certificate and provisioning profile lifecycle, including CSR creation, Distribution Certificates, provisioning profiles, and IPA re-signing using established internal tooling.
- Own iOS submissions through App Store Connect, including metadata, screenshots, privacy declarations, and reviewer communications.
- Own Android submissions through Google Play Console, including release management, Play Store listings, Data Safety, and Content Rating requirements.
- Coordinate recurring custom app releases, ensuring customers receive updated applications on the established release cadence.
- Manage App Store and Google Play review rejections by identifying root cause, coordinating with Engineering when necessary, communicating clearly with customers, and driving successful resubmission.
Required- Hands-on experience with Apple App Store Connect, including certificates, provisioning profiles, TestFlight, submissions, and rejection management.
- Hands-on experience with Google Play Console, including release management, Play Store listings, Data Safety, Content Rating, and policy compliance.
- Exposure to MDM/MAM concepts at a conversational level, with the ability to discuss enterprise mobile deployment approaches with customer IT administrators.
- Familiarity with enterprise mobile distribution models, including Apple Business Manager and Managed Google Play.
- Strong technical configuration skills with exceptional attention to detail.
- Ability to evaluate customer deployment requirements and recommend the appropriate supported deployment model.
- Excellent written and verbal communication skills for both technical and business audiences.
- Comfortable working in macOS, including CSR creation, certificate management, IPA re-signing, and file management.
- Highly organized with the ability to manage multiple concurrent deployments and release schedules.
What success looks like- New branded apps launch on schedule with predictable, high-quality execution.
- Quarterly custom app releases are delivered successfully with clear customer communication and minimal disruption.
- Customers understand supported deployment models and deployment requirements before implementation begins.
- Requests outside supported capabilities are consistently routed through Product Management rather than implemented as one-off solutions.
- App Store and Google Play rejections are resolved quickly and efficiently.
- Mobile Engineering receives complete, actionable escalations.
- Support receives thorough deployment documentation, enabling seamless long-term ownership.
- Customers experience smooth deployments, recurring releases, and clear communication throughout the application lifecycle.
