Military / Law Enforcement Sales Manager

ROKA

$90K — $120K *
Aerospace & Defense
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • 8+ years experience in military, federal, and law enforcement sales with proven success.
  • Prior personal service in military or law enforcement preferred (Veteran).
  • In-depth knowledge of federal and state procurement processes, contracts, and compliance requirements.
  • Existing relationships within defense and law enforcement organizations are a plus.
  • Strong communication and interpersonal skills.
  • Self-starter with the ability to work independently.
  • Demonstrated ability in building and improving operational processes.
  • Adaptable to a fast-paced environment with shifting priorities.
  • Detail-oriented with strong business acumen.
  • Proficient in analyzing complex data; excellent analytical skills.
  • Experience with ERP systems (NetSuite preferred).

Responsibilities

  • Build and execute ROKA's B2B sales strategy in military and law enforcement sectors.
  • Develop and maintain partnerships with agencies, contractors, and tactical distributors.
  • Collaborate with various departments to ensure effective product delivery.
  • Partner with Marketing to create impactful sales strategies and campaigns.
  • Monitor sales performance metrics and refine strategies accordingly.
  • Conduct market research to identify new business opportunities.
  • Gather customer feedback for product development tailored to military and law enforcement use.

Benefits

  • Competitive compensation package.
  • Employee and industry product discounts.
  • Casual yet high-performance work environment.
  • Access to an onsite corporate gym.
  • Health, dental, vision benefits, and employer-paid life insurance.
  • Paid time off including vacation and sick leave.
  • 401(k) retirement plan with company match.
  • Monthly gym membership stipend.
  • Generous parental leave policy (16 weeks maternity, 8 weeks paternity).
Full Job Description
Summary
  • Location: Austin, TX or Irvine, CA
  • Experience: 8+ years
  • Commitment: Full Time

Welcome to ROKA, an independent performance eyewear brand born in Austin, Texas. We've redefined what everyday eyewear can be by infusing cutting-edge sport performance technology into prescription glasses and sunglasses built for people who get after it.

We're seeking an experienced Military & Law Enforcement Sales Lead to drive ROKA's growth within the military, law enforcement, and government agency space - both federal and state. This role will lead all B2B initiatives focused on these channels. You'll be responsible for building and executing a strategic sales plan that expands ROKA's footprint with organizations that demand the best in performance and protection.

Responsibilities:
  • Build, lead, and execute ROKA's B2B sales strategy across military, law enforcement, and government accounts
  • Identify, develop, and maintain partnerships with federal, state, and local agencies; defense contractors, and tactical distributors
  • Work cross functionally with multiple departments to ensure product availability and flawless product delivery
  • Partner with the the Marketing team to develop and implement effective sales strategies and promotional campaigns
  • Monitor performance metrics and implement strategies to improve account success
  • Conduct market research and analysis to identify new business opportunities and stay ahead of industry trends
  • Collaborate with the product team to share customer feedback for potential future product development for Military and LEO specific use

Must Haves:
  • 8+ years experience in military, federal and state agencies, and law enforcement sales with proven success
  • Prior personal service in one of those channels (Veteran)
  • Deep understanding of federal and state procurement processes, contracts, and compliance requirements
  • Existing network of contacts within defense and/or law enforcement organizations preferred
  • Excellent communication and interpersonal skills
  • Self-starter with the ability to work independently
  • Proven track record in building and refining processes
  • Ability to thrive in a fast-paced, dynamic environment and adapt to changing priorities
  • Strong organizational skills, attention to detail and business acumen
  • Strong analytical skills with ability to analyze complex data sets and draw meaningful insights
  • Excellent communication & presentation skills with the ability to work collaboratively across cross-functional teams
  • Experience with ERP systems (NetSuite a plus)

Work Location:

ROKA is located in Austin, TX and Irvine, CA. The Company is on a hybrid work schedule. Candidates must be prepared to work on-site in Austin or Irvine as often as needed per the Department's business needs. Remote candidates may be considered for this position; however, we are prioritizing candidates who are onsite. Occasional travel to visit accounts, trade shows, events, will be required.

Benefits Include
  • Competitive compensation
  • Employee and industry discounts
  • Fun and casual but high-performance atmosphere
  • Onsite corporate gym
  • Health, dental, vision & FSA, employer paid life insurance
  • Vacation and sick leave
  • 401(k) with match
  • Gym membership stipend
  • Paid maternity (16 weeks) and paternity (8 weeks) leave

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