Forrester Research

Mgr, Sales

Forrester Research$110K — $165K *
Business Services
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree in a related field.
  • Eight years of sales experience.
  • Three years of first-line sales management experience.
  • Proven record in managing large accounts and achieving revenue goals.
  • Strong relationship-building skills.
  • Experience in implementing tactical sales initiatives through data analysis.
  • Ability to thrive in a team-oriented selling environment.
  • Effective coaching and mentoring skills.

Responsibilities

  • Drive the sales team's achievement of overall goals.
  • Coach and motivate each sales team member.
  • Develop individual team members for current and future roles.
  • Recruit and onboard new sales team members.
  • Analyze and manage sales forecasts and data.
  • Collaborate with internal teams to enhance business opportunities.
  • Maintain an optimal product mix for clients.
  • Utilize Salesforce and follow the sales methodology.
  • Act as a leader and role model for the sales organization.
  • Conduct client presentations and assist as needed.
  • Manage territory as a business with budget control.
  • Travel with sales representatives for coaching and client engagement.

Benefits

  • Comprehensive health and wellness benefits.
  • Retirement and savings plan options.
  • Career development opportunities.
  • Flexible work arrangements.
  • Performance-based incentives.
Full Job Description
About this Role:

The Sales Manager leads a team of seven to eight individual sales professionals and ensures that each team member's activity, development, and bookings goals are planned and met on a monthly and quarterly basis. The Sales Manager ultimately drives sales by focusing the team on large enterprise B2B accounts from verticals such as Oil & Gas, Utility, Manufacturing, Transportation and Logistics, Construction and Business Services. This individual drives the sales activity for Forrester's products into target client companies by partnering with marketing and business technology professionals.

Job Description
  • Achieve overall team sales goals.
  • Coach and motivate individual team members.
  • Develop team members for current and future opportunities.
  • Hire and develop new team members for future growth.
  • Analyze sales forecasts, pipelines, and data.
  • Collaborate with other Forrester departments and sales teams to enrich business.
  • Maintain the proper product mix ratio.
  • Utilize Forrester's CRM system (Salesforce) and sales methodology.
  • Act as a role model and leader within the sales organization. Promote a can-do culture and positive environment, advise reps on accounts, answer questions, and provide assistance when necessary.
  • Make presentations to clients and prospective clients regarding Forrester's products and services. Assist with presentations when necessary.
  • Manage the region as a business with appropriate expense and budget controls.
  • Travel with the sales reps for coaching opportunities as well as client engagement and feedback.

Job Requirements
  • A bachelor's degree.
  • Eight years of sales experience, with a minimum of three years of first-line sales management experience.
  • Proven experience managing large accounts, achieving revenue goals, and managing sales strategies.
  • A strong track record of sales management in both sales target attainment and people/team development.
  • Strong, high-level relationship skills.
  • Demonstrated success in designing and implementing tactical sales initiatives through data and empirical analysis.
  • The ability to thrive in a team selling environment.
  • Coaching and mentoring skills.
  • The ability to grasp and absorb new concepts quickly (such as rapid advancements in the business technology industry).
  • Strong prospecting, needs analysis, negotiating, and closing skills.


Please note that the base salary range indicated here is inclusive of all applicable US geographies listed in this requisition. This salary range is based upon the position as described in the job listing. The offered compensation may vary within this range and is dependent upon the successful candidate's primary work location, experience, training, education, and credentials.

Base salary range: $110,500 - $165,500

For employees based in Washington State, the percentage listed here is an estimated bonus target as a percentage of base salary, in accordance with the Forrester Sales Global Compensation plan. Individual and company performance, as well as other eligibility criteria, will determine the actual incentive amount.

Variable target: 67%

For information on benefits, please visit: https://forresterbenefits.com/

The application deadline is September 30, 2026. Please refer to the job posting on Forrester.com careers page if the deadline has been extended.

#LI-ML1

FLSA Status:
Exempt

Benefits at a Glance

Benefits at a Glance - Cambridge

About Forrester Research

Forrester Research is an independent technology and market research company that provides its clients with advice about technology's impact on business and consumers. Forrester Research provides proprietary research, consumer and business data, custom consulting, events, online communities, and peer-to-peer executive programs. The company's research is divided into three areas: business technology, consumer technology, and marketing and strategy. Forrester Research's clients include global enterprises, technology vendors, and management consulting firms. The company was founded in 1983 and is headquartered in Cambridge, Massachusetts.
Learn more about Forrester Research
Size
1,781 employees
Market Cap
$656.6 million
Industry
Net Income
$9.9 million
5 Year Trend
+8.7%
Revenue
$448.9 million
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