Job Summary
Manages marketing center of excellence and executes the strategy for marketing and advertising plan to achieve results in customer products and services acquisitions and customer programs adoptions across preferred customer channels including digital, print, email, social, and web through videography, graphic design, content and message design.

Essential Functions

Manages a team responsible for omnichannel customer marketing, education and awareness efforts; drives adoption and achieves corporate acquisition goals in products, services, programs and offerings. Delivering results across multiple companies while partnering with Legal and Regulatory experts to ensure compliance

Provides opportunities for all employees to reach their maximum potential; Contributes through coaching, timely feedback and clarity of purpose and direction; Builds a team of talented specialists that can navigate a fast-paced environment with the potential for frequent course changes

Manages and delivers on time and within budget the conception, development and implementation of marketing plans to drive customer acquisition and maximize spend for products, services, programs and offerings; Collaborates closely with business partners to ensure the most effective and robust plans are in place

Leads the research and development of marketing strategies for any new products, services, programs and offerings

Manages the internal development and implementation of all collateral materials for omnichannel approach, including, but not limited to, graphic design, website campaign pages and banners, customer emails and electronic newsletters, bill inserts, printed newsletters, brochures and factsheets, advertisements, social media (organic and paid), and related photography and videography

Manages the multi-media and marketing campaign vendor strategy, including identification, oversight, selection and optimization of use for efficiency and alignment

Collaborates with key business partners on specific needs to determine and develop their branding and marketing objectives and other graphic design needs; Develops and executes robust plans to meet the business partners needs while working towards the corporation's current business goals and objectives

Leverages metrics from internally developed campaigns and third-party vendors to measure effectiveness, success and return on investment; Analyzes results in comparison to budget to find which campaigns are most effective; Translates results into actionable insights; Capitalizes on data and results to drive strategy and make campaign decisions; Takes advantage of real-time metrics to optimize customer engagement and action

Proactively identifies and explores present and future trends and influences within the energy industry and beyond, keeping current with latest technologies, research and advertising medium options and channels

Cultivates business relationships with other utilities and industries to identify and adapt best practices
Complete all other duties and responsibilities as assigned

Required Qualifications For Position

Bachelor's Degree in Marketing, Business Administration with Marketing Emphasis or Advertising

7-9 years of experience managing multi-media marketing and advertising.

4-6 years of experience managing people

Strong communication skills, including presentation, verbal and written.. High

Strong project management skills High

Omnichannel delivery and operations High

Ability to translate business needs into action. High

Ability to be comfortable working in an environment with rapidly changing priorities and a fair measure of ambiguity. High

Ability to manage a dispersed team. Medium

Ability to influence and hold others accountable High

Preferred Additional Qualifications for Position

Master's Degree in Business, Marketing or Advertising

Background in utility company

Project Management

Physical Demands

Standing - Occasionally

Walking - Occasionally

Sitting - Constantly

Lifting - Rarely

Carrying - Rarely

Pushing - Rarely

Pulling - Rarely

Climbing - Rarely

Balancing - Rarely

Stooping - Rarely

Kneeling - Rarely

Crouching - Rarely

Crawling - Rarely

Reaching - Rarely

Handling - Occasionally

Grasping - Occasionally

Feeling - Rarely

Talking - Constantly

Hearing - Constantly

Repetitive Motions - Frequently

Eye/Hand/Foot Coordination - Frequently

The preceding description is not designed to be a complete list of all duties and responsibilities required of the position.

As a public utility, NiSource is required to provide continuous service to customers at all times. To ensure we fulfill that obligation, employees may be required to work outside their normal work hours and perform tasks outside of their normal responsibilities in support of emergency operations.

Work Authorization

Authorized to work in the United States without requiring sponsorship.

Workplace Connection
Value inclusion within your day to day responsibilities by respecting others perspectives/convictions, engaging others opinions, creating a safe environment where people, ideas, and opinions are valued within your Team/Customers and external partners.

Respect the unique lived experiences within your Team/Customers and external work partners by valuing different world views, challenges, and cultures that represents all walks of life and all backgrounds.

Treat others with respect and consideration. Actively participate in creating and contributing to a positive work environment.

Salary Range*:
$113,500.00 - $170,300.00

*The salary offered to a candidate is based on several factors including but not limited to the candidate's skills, job-related knowledge, and relevant experience, as well as internal pay equity.

Posting Start Date:
2026-07-02

Posting End Date (if applicable):
2026-07-17Please note that the job posting will close on the day before the posting end date.